Created and designed by Mai and Josh Olivo, Ruche developed out of a simple hobby and a love for fashion. As with many recent college graduates and newlyweds, budget was an important factor in Mai and Josh Olivo’s lifestyle. Mai searched for affordable clothing that fit her modern-vintage style, but was often not successful in finding what she was looking for. Knowing that other women must be searching for similar fashion too, Mai began to sell women’s clothing and jewelry as a hobby. In 2005, Mai was selling vintage-inspired beaded sandals on eBay, continually searching for other affordable items to offer that fit the timeless aesthetic she loved.

Only three years later, in 2008, Mai decided to follow her dream of starting an online boutique. With a degree in Computer Science and Web Development, she was able to create and design herself. The Olivos worked tirelessly on Ruche every evening after their 9-5 jobs. Like many start-up companies, their budding retail business was run straight from their home and orders soon took over their living room, bedroom, garage, and eventually the kitchen counter! To keep up with orders, they would even ship packages on their lunch breaks and respond to emails during short breaks throughout the workday, until one day they decided to take a risk. Mai left her job as a web developer and Josh left his engineering management position to run Ruche full time.

While leaving their jobs in the corporate world was nerve wracking, Mai says it was the best decision they ever made together. With inspiration and passion, through trial and error, Mai and Josh shaped Ruche into what it is today –a modern boutique with a vintage-inspired touch. Ruche was created from everything that has inspired the Olivos, from fashion and photography to design and lifestyle. Mai and Josh feel blessed to do what they love every day, and feel infinite gratitude to everyone who has supported Ruche along the way.

Here at Ruche, we strive to make your visit more than another shopping trip. We hope that in addition to visiting us to shop for your wardrobe, our site is a place for you to become inspired by our lookbooks and features, by our love of artful photography and design, and to simply take a breath of fresh air while perusing our blog with a cup of coffee in hand. And when you excitedly wait for your order to arrive, or are overjoyed when something is the perfect fit (or disappointed when it isn’t), we understand! We put ourselves in the position of our customers and we’ll always strive for friendly customer service. As Ruche grows, we vow to treat you

as a best friend, to bring you the latest trends while keeping our prices reasonable, and to always have something to inspire your lifestyle.

Thank you, Ruchettes, for shopping with us! We always welcome your comments, feedback, and suggestions, so please feel free to get in touch. And remember — to live beautifully is to love beautifully, to follow your dreams, and to always be uniquely you.

The Ruche Family