• Tuesday, September 16, 2014

    While shooting our fall lookbook, Autumn Glow, we wanted to capture the essence of the fall season on the coastal countryside. As soon we first heard the charming sounds of Golden Afternoon, we were enamored and knew that they would provide the perfect soundtrack to our lookbook. From the dreamy and upbeat melodies to the captivating vocals accompanied by a variety of instruments like the ukulele and mandolin, these sweet songs have been on repeat. The members of Golden Afternoon sat down with us for a short interview, and we were so excited to learn more about the band we can't stop listening to!  


     In 5 words or less, describe your style of music.
    James Bond Surf Espionage Rock

    What do you think is your greatest achievement as a band?
    More than anything else, staying together through the years and still creating music. It's amazing to us that what started as a one-off side project with a bunch of people who didn't really know each other became something that would last!

    Do you have any pre or post show rituals?
    Anything to distract us from the pre-show nerves, really. We all enjoy just hanging out with the audience and seeing what other cool bands are playing. It helps you feel more like you are playing to a room of friends rather than a crowd of strangers.


    Where do you find inspiration for creating music?
    We've found that songs can be about something extremely personal, or incredibly silly, so long as you stay honest to what you are writing about.  The audience can always tell.  It's also important to not worry about if your music sounds too much like this or that, and just write the music that you would want to listen too.

    What's next for Golden Afternoon? Any upcoming projects, songs, or albums?
    We are getting ready to record our first full length album, and have been super busy writing new songs for it.  Our sound has changed quite a bit over the years, and we've had to re-invent a lot of our old standards.  We've also been working on a fundraising site, and coming up with cool, unique ways to reward our fans and promote new interest.

    If we tagged along on your next roadtrip, what music can we expect to hear playing through the car stereo?
    Depends on who's driving!  Nick Cave, Nancy Sinatra, The Cramps, Fiona Apple, Ella Fitzgerald, Tom Waits, Radiohead, The Black Keys, Talking Heads all come to mind.

    We're so excited to have the lovely sounds of Golden Afternoon as the soundtrack to Autumn Glow! Listen to the latest songs from this talented band on their page and don't forget to watch our lookbook video featuring the song "Sun Covered Town!" 


    If you are a musician who would love the chance to hear your work featured on Ruche, we would love to hear from you! Send all musical inquiries and submissions to blog@shopruche.com. We can't wait to hear from you!

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  • Monday, September 15, 2014

    Looking for an adventure this harvest season? Our fall lookbook, Autumn Glow, is here to put a smile on your face! We curated outfits inspired by all of our favorite autumn styles including cozy knits, a plethora of pretty patterns, and rich hues like mustard yellow, brickred, and deep shades of blue. We balanced cozy oversized silhouettes with dainty details and feminine silhouettes to keep our collection modern with a vintage-inspired touch. 

    Inspired by the coastal countryside, we found ourselves in Solvang, CA, a town known for it's Danish influences and architecture. We loved shooting in this quaint town, and it provided the perfect backdrop to our stunning fall ensembles and added a perfect hint of romance. 

    Fall in love with this adventure through the coastal countryside featuring romantic and effortless outfits perfect for fall. View Autumn Glow now!


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  • Sunday, September 14, 2014

    Shop: Bandero Necklace

    31 Bits has impressed us yet again with their latest collection. They perfectly captured each piece in their images featuring the stunning items in their autumn collection. Their beautiful jewelry is eco-friendly and is handcrafted by women in Uganda. Each bead is crafted from recycled paper, and their operation is completely fair trade, and they support an economy for the women in Uganda they employ, helping them do everything from manage their finances to maintain a proper diet. The female-run business is a force for good, and we how everything from their necklaces to earrings put a smile on our faces. You can learn more about them from our installment of Breakfast at Ruche here, and you can see more of our blog posts featuring 31 Bits here

    Shop: Santa Fe Necklace

    Shop: Cherokee Rose Bracelets

    Shop: Lariat Necklace

    Shop: Lariat Necklace

    Shop: Arroyo Bundle Necklace

    Shop: Santa Fe Necklace

    Shop: Bandero Necklace

    Is there a 31 Bits piece you're currently coveting? Make it yours now! Shop our 31 Bits collection and prepare to swoon. 


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  • Friday, September 12, 2014

    We love TED Talks. Insight from professionals, researchers, and enthusiasts from a variety of fields ranging from science, to history, and wellness, perform their thoughts or findings on a particular subject. Some may be radical, while some more tame, but we can always rely on a TED Talk to provide us with insight on a new subject, or even ourselves. We look to these talks for inspiration, and the following five talks from inspiring women are at the top of our list! We hope you enjoy them as much as we do.

    Brene Brown: The Power of Vulnerability

    When some hear the word “vulnerable,” they equate it with weakness. Brene Brown challenges this idea with her incredibly moving TED Talk exploring the idea that your vulnerability can be beautiful, and also a powerful force. Her humor along with personal experience with feeling weakness make this talk easy to relate to, and easy to apply to your own life.

    Nilofer Merchant: Got a Meeting? Take a Walk

    We often underestimate the power of a short walk. When we are feeling uninspired at work, we may turn to an amusing website or article, but Merchant suggests that taking a short walk instead can have incredible results; refreshing your mind and allowing your ideas to flow. This talk may be short, but it will have an impact!

    Chimamanda Adichie: The Danger of a Single Story

    This compelling talk on our perspective of people from different places, and their perspectives of us, is an eye-opening look at how only hearing one viewpoint can be incredibly detrimental. From her ideas of beauty as a small girl to her very confused college roommate, Adichie’s talk will not only make you laugh, but allow you to take a second look at your own preconceived notions, and challenge your future perspectives.

    Susan Cain: The Power Of Introverts

    Shy individuals are often told that they only way they can succeed in life is by “breaking out of their shell” or becoming more extroverted. Cain challenges this by explaining that introverts actually possess different qualities that can make them equally successful as their more outgoing counterparts. Watch this video for an instant confidence boost!

    Elizabeth Gilbert: Your Elusive Creative Genius

    The Eat Pray Love author shares her thoughts and fears after her novel’s success, and explores the expectations we place on people that become successful in creative industries. The best part? She offers listeners inspiration for always staying creative, and reveling in your own form on genius.

    We hope you enjoy each of these TED Talks as much as we do! We love returning to our favorite talks for inspiration and discovering new talks on the TED website. Do you have a favorite TED Talk? Let us know!


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  • Thursday, September 11, 2014

    Our hearts were sent aflutter as soon as we caught a glimpse of Dear Creature's fall collection. We can't get enough of the gorgeous details and perfect party dresses! Season after season, this husband-and-wife duo never fail to impress - and their fall lookbook and collection is no exception. Each piece exemplifies their perfect attention to detail; adorning their feminine silhouettes with darling bows and scalloped edges. The vintage-inspired prints in gorgeous hues that capture the spirit of the harvest season are simply stunning. We can't believe that Dear Creatures has yet again topped themselves with this amazing fall collection! 

    Have you fallen in love as much as we have? Shop all our Dear Creatures items here! You can learn more about this darling company in their past interview here


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  • Wednesday, September 10, 2014

    A staple of any wedding? The music of course! In addition to the traditional "dun dun dah-dun" bridal chorus we all know, you have so many opportunities to customize your wedding with the perfect music. Choosing the music for your wedding is a way to showcase your personal taste in your wedding, but also share beautiful moments with your nearest and dearest. Some of our favorite wedding moments (the father and daughter dance get us every time!) are only enhanced by the soundtrack. Our Marketing Coordinator Sam is back with a little helpful advice for when you're ready to choose the music for your nuptials!

    Image via Style Me Pretty

    1. Determine Tone/Theme:
    The first step in choosing your wedding music is considering who will be at the wedding and the tone you want to set. You may love a certain band or genre but you want to make sure that the music you want people to associate with your most special and romantic day is what fills the atmosphere of you venue. For instance, my favorite music is 90's Rock Alternative and Country - but that is not what I want exclusively playing the whole night. There will only be touches of these styles when it's appropriate. Will you have lots of family and older guests or be mostly inviting your friends? Consider your guests because the wedding is something to be enjoyed by them too - especially when it comes time to hit the dance floor. You don't want your grandmother to leave early because she can't stand the blaring sounds from Nirvana! Balance is key. 

    2. Band, DJ or iPod?:
    Most of this decision will be determined by two thins: how much you value the music at your wedding and your budget. Live bands are beautiful and produce amazing sounds - but they can be very pricey. Don't fret! You have options. For example, you could also just hire live music for the ceremony or reception. DJs can also be expensive, but typically not as costly as a live group of musicians. Personally, I decided to go with a DJ because I wanted to have someone who could react to the guests - and change the music if needed. I didn't trust relying on an iPad or MP3 to play the right songs at the right time. In the end, if the music is not important to you or you don't have it in your budget for a band or DJ, an iPad is the next best option. You can always create your own playlist or download a premade one for your celebration! 

    3. Specify Your "Moment" Songs":
    Like we mentioned before, it's important to pay special attention to the songs you want to play during a special moment in your ceremony or reception. Here are some suggestions based on the "moments" I chose to have, but every wedding is different and you can tailor your wedding to include other moments or not include certain ones too! The other songs that I specified were for while the guests were arriving at the ceremony.

    Here's the standard "moment" songs that you need to pick specific music for:
    Processional Of The Family, Processional Of The Bridal Party, Processional Of The Bride, Recessional

    Grand Entrance, First Dance, Bride & Father, Groom & Mother, Cake Cutting, Bouquet Toss, Garter Toss, Grand Exit

    I found that the hardest songs for my fiance and I to pick were the ceremony ones. We didn't want to resort to the traditional wedding march, but it was difficult to find appropriate, romantic songs that matched the mood of a ceremony. Here's some suggestions I've found in a variety of genres:

    A Summer Song by Chad & Jeremy, And I Love Her by The Beatles, Ara Batur by Sigur Ros, Beautiful by Phil Wickham, Case Of You by Joni Mitchell, Clocks by Cold Play, Colours by Donovan, Crash by Dave Matthews Band, Dance Me To The End Of Love by Leonard Cohen, Down To The River To Pray by Alison Krauss, Dream A Little Dream by The Mamas + The Papas, Emer's Dream by Colm Mac Con Iomaire, Everlasting Light by The Black Keys, Heartbeats by Jose Gonzalez, Here Comes The Sun by The Beatles, Hysteric by Yeah Yeah Yeahs, I Will by The Beatles, La Vie En Rose + Sea Of Love, Lake Yarina by Josh Garrels, Make You Feel My Love by Bob Dylan, Over The Rainbow by Israel Kamakawiwo'ole, Pachelbel's Canon In D, Sea Of Love by Cat Power, Stay Alive by Jose Gonzalez, Stoned Me by Van Morrison, Thank You by Led Zeppelin, The Ludlows by James Horner, Til Kingdom Come by Cold Play, Valium by Lisa Mitchell, Viva La Vida by Cold Play, We Are Going To Be Friends by The White Stripes, Where Is My Mind by Maxence Cyrin, Will Ye No Come Back Again, You’re The One That I Want by The Lennings

    All You Need Is Love by The Beatles, At Last by Etta James, Baby by Devendra Banhart, Crazy In Love by Beyonce and Jay Z, Crazy Little Thing Called Love by Queen, Good Life by Onerepublic, Happy by Pharrel, Heroes by David Bowie, Home by Edward Sharpes, I Want To Love You Madly by Cake, International Players Anthem by Ugk (Instrumental), Let My Love Open The Door by Pete Townshend, Making Time by The Creation, New Life by Jim James, On Top Of The World by Imagine Dragons, Perth by Bon Iver, Shenandoah by Tom Waits, Sleepy Time by Fialta, Smash The Windows, Tender by Blur, Today Is The Greatest by Smashing Pumpkins, Turning Pageby Sleeping At Last (Instrumental), You & I by Ingrid Michaelson, You Know Me by Air Traffic Controller, You Make My Dreams Come True by Hall and Oates

    First Dance
    Dead Leaves and The Dirty Ground by The White Stripes, Excuses by Morning Benders , Friday I’m In Love by The Cure, Harvest Moon by Neil Young, Hysteric by Yeah Yeah Yeahs, I Found You by Alabama Shakes, I Was Made For Loving You by Kiss, Isakov Morning Lady by Gregory Alan, Love by George Burns + Floyd Huddleston, Magic by Coldplay, Sea Of Love by Phill Phillips and The Twilights, Second Star To The Right by Doris Day & The Four Lads, Silent Spring by Massive Attack, Sing To Me by Walter Martin, Sleepwalk by Santo + Johnny, That's What's Up by Edward Sharpe and The Magnetic Zeros, This Winter by Cass Lowe, Today by Joshua Radin, You and Me by Penny & The Quarters, You On My Mind In My Sleep by Richard Ashcroft, You Send Me by Sam Cooke

     4. Cocktail Hour, Dinner & Dancing
    Cocktail hour, dinner and dancing. What is the flow of your wedding going to be like? Music plays a huge part of setting the tone and mood. Do you want the whole day to be upbeat, smooth and soothing or a mix of both? What do you want your cocktail hour feel like? I decided to make mine a little more classic by playing lots of big band and old school swing music. My dinner will have romantic songs, both modern and old,  and my dancing part will only feature upbeat music.

    In short: Start your evening off with songs that will be appreciated by all your guests. Old people will be the first to leave so start the night with music that wont have them begging to go home. Have your music progress throughout the night so that you have fun party dancing music for the last half. Don't forget your dancing shoes! 

    -- Sam, Marketing Coordinator

    Ready to see more of Sam's helpful wedding advice? Take a look at her Registry Recommendations, Wedding Website and Working With Your Vendors posts! 


  • Tuesday, September 9, 2014

    Feeling feminine? Femininity comes in many forms, but our favorite way to show off when we're feeling extra girly is with styles adorned with dainty details like lace, embroidery, and pretty silhouettes. Perfectly paired with a long, fishtail braid or romantic updo, these stunning pieces can take you from a day date exploring a local garden or museum to a romantic night out. We can't help but smile when we see dresses in darling hues to scalloped hemlines and touches of sheer panels...we love all things with feminine frills! 

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    What is your favorite thing to wear when you want to put a girly-girl spring in your step? Add a hint of flirty and feminine style to your wardrobe and shop our collection of charming pieces!


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  • Monday, September 8, 2014


    Ruchettes, you can take 20% off all our dresses AND get free shipping if you live in the US or Canada! No, it's not too good to be true! These sweet deals are here only until tomorrow, 9/9 at 11:59 PM PDT, so let's start shopping!


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  • Sunday, September 7, 2014

    9_7 sunday quote

    One of the roles we will always remember Robin Williams for is his amazing performance as the inspiring John Keating in The Dead Poets Society. His words calling his students to action continue to stick with us, and we encourage both ourselves and others to live each day loving it and doing what inspires happiness. 


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  • Tuesday, September 2, 2014

    With the arrival of the month of September, comes the arrival of a very special edition of our Ruchette of the Month series. This month we have not only one Ruchette of the Month, but two! The lovely ladies of the Vintage Whites Market, Jana and Vanessa, are quite the dynamic duo.  These best friends have spent the last five years creating an amazing community where vendors and vintage lovers alike can spend a weekend finding antique treasures, listening to live music, eating, and more! Learn more about these business-savvy beauties, and if you're a Montana local, don't forget to stop by the market this weekend - all the details are on their event Facebook page. 

    How would you describe your style?
    I've been asking myself the same question lately! I think I would have to say it's comfortable first and foremost. If it's not, I won't wear it -- no matter how cute it is! It's gotta be fun, relaxed, casual, and cute! I love mixing in vintage pieces where I can, and can't pass up a vintage dress with a great shape! I think my ideal outfit is a pair of comfy skinny jeans, a flowy tank or tee, and a cardigan with flats or heels depending on where I'm going. 
    Feminine and casual. As a mom of 3 little ones skirts and heels are not very practical anymore. But give me lace, floral or polka dots any day!

    You can't leave the house without ....
    My phone! I know that sounds like I can't put it down for five seconds, but I use it as my camera! I'm always sending Vanessa pictures of fun treasures I find or clothes that I need her approval on.
    My scarf. I don't wear jewelry or carry a purse so my outfits are pretty boring without at least a scarf. 

    Can you explain what the Vintage Whites Market is for our fans who aren't familiar?
    Imagine all your favorite vintage shops and flea markets and boutiques all in one place for one day! We gather over 80 of the best vendors from all over the US for a REALLY fun one-day market. They sell vintage, antiques, and vintage-inspired repurposed and handmade merchandise. We have food, live music, classes, demonstrations, fresh cut flowers by the stem, activities for kids, a fashion show, and a few other surprises that vary from market to market. We host the markets in Kalispell, Montana (summertime and Christmas), Loveland, Colorado (in the winter), and Salt Lake City, Utah (in the spring)!

    Have you gals always had a love for all things vintage? When did the phase start for you two?
    I was raised on vintage. My mom had me at garage sales and antiques stores when I was just a few weeks old, and the bug just caught on!
    Since I began my teen years I wanted an room completely white. I liked a lot of Victorian style pieces. As the years went on my taste for chippiness and patina grew little by little. 

    What can we find you doing on the weekend?
    Shopping garage sales or antique stores, catching up on my favorite TV shows, playing in the mountains, or taking a long drive to someplace we haven't been!
    What's a weekend??? 

    Quick Fire:
    Spring or fall? Jana: FALL!     Vanessa: Fall
    Flats or heels? Jana: Flats! Even though my 5'2'' frame should wear heels.     Vanessa: Now-a-days...flats!
    Dressed up or laid back? Jana: A mix of both!     Vanessa: Laid back.
    Cats or dogs? Jana: Dogs! A big fluffy black lab, please.     Vanessa: Dogs...if they aren't the little squealy kind.

    And last but not least, what do you love most about being a Ruchette?
    Ruche is SO inspiring! I love getting ideas on how to style my wardrobe from the lookbooks, AND it's affordable!!
    Being apart of a group of lovely people and my most favorite company!

    We're so excited to have two Ruchettes participate in September's Ruchette of the Month, especially the amazing Jana and Vanessa. Don't forget to follow along with these darling gals when they take over our Instagram this weekend at their Vintage Whites Market! 


    *Photography by Jeremy and Alicia Brown Photography and Kelli Trontel Photography

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