• Friday, October 16, 2015



    Have you heard? The Manhattan Vintage Clothing Show is New York’s greatest collection of high styles from the last century that inspire today’s fashion trends, and it's happening next weekend. As lovers of vintage inspired clothing, we wish we could make it to Manhattan Vintage this year.  Every year the show is shopped by top designers, celebs and stylists including Mara Hoffmann, Dannijo, Tory Burch, Brian Atwood, Lulu Frost, Jemima Kirke, Vogue and more. As a regularly shopped location for top wardrobe stylists including shows like Girls, Vinyl, and Boardwalk Empire –the Manhattan Vintage Clothing Show is a must attend event! Check it out if you're in the area.

    ​Friday, Oct 23rd - 1:00 PM to 8:00 PM
    ​Saturday, Oct 24th - 11:00 AM to 6:00 PM

    Where: Metropolitan Pavilion (125 west 18th street between 6th & 7th ave)

    ​On sale here: http://manhattanvintage.com/shop/tickets/manhattan-vintage-clothing-show-sale-10-2324-2015

    Psst.. we'll be launching something special on our site a bit later with The Manhattan Vintage Clothing Show. Stay Tuned!

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  • Wednesday, September 16, 2015

    yellow heart art custom portraits for wedding day and anniversary 2

    We teamed up with Leonora of Yellow Heart Art for our 7th Birthday Party, and we've completely fallen in love with this talented lady. Not only do we love her artwork, she has a larger-than-life personality, that never fails to make us laugh (and that's only been over email!).  Everything is handmade by me in New York. She started Yellow Heart Art back in 2011 as a way for me her have a creative outlet when she still had, what she calls, a terrible corporate 9-5 job. She handmakes everything in New York, and has been seen in Kourtney Kardashian and Mindy Kaling's homes, Lauren Conrad's events, The MTV Movie Award Celeb gift bags and more! Read on to learn more about Leonora, and prepare for a few laughs along the way! Visit our instagram to win a personalized portrait of you by Leonora. Ends 9/28! 

    Tell us a little bit about yourself!
    I'm an over thinker and am always rockin' a scarf. I love statement necklaces and will always be a backstreet boys fan (tell me whyyyyyyy) I park my car better in reverse than forward and I love me a good cucumber and avocado roll. My husband bought me a website as a birthday gift and it was the most romantic gesture in this history of ever (you can go to YellowHeartArt.com to see it, it's a hot mess but he tried!) 


    What does your creative process look like?
    My creative process goes 1 of 2 ways with out fail. I either nail what I am trying to do right away, or I work on something for days and days and day and it's still not where I want it to be. This is usually followed by curse words, tears, trips to starbucks for a cake pop (or 3) to help clear my mind. I first think of a bunch of quotes that I want to use, and then from there figure out which of the words I want to be emphasized in the print. My custom portraits happened totally by accident. I had made a custom portrait of my husband and I for our engagement party invites. Our friends and family complimented me on our little doodle that I thought I would give them a try in my shop. They are a huge hit and so many people love having a custom portrait of them in their home!

    What kind of food helps fuel your creativity?
    A bowl of salted almonds and baking chocolate chips. I convince myself it's healthy because, like, almonds. 

    yellow heart art wall art steps to success print

    How does your personal style influence your artwork?
    I love playing around with different color palettes and patterns with my clothes. I have always been really into "umphing" up an outfit by adding either a really cute hat, a giant     statement necklace or a scarf. I do the same thing with my prints because I don't just want to slap some words on a page and call it a day. I want to take those art quote prints to the next level by making them out of gold foil or adding some fun decorative elements like geometric shapes or water color marks. 

    Where do you look for inspiration during your creative process?
    Actually I go to fashion trends. I see what color palettes are popular and what patterns people are drawn to. I then try to incorporate those pieces into my designs. I'm working on getting some floral patterns into my prints, I'll let you know how that goes!

    How do you come up with the sayings in your artwork?
    From my own head ha! Basically I always try to make a print relatable. If I am selling my items in person somewhere and someone walks by and goes "ha! I've totally felt that!" then I know I succeeded. One of my best selling prints is "Take on today like you just aced your eyeliner" because I know for me the days where I have a perfectly symmetrical cat eye (on the first try) I feel like I can legit stop a moving train with my bare hands (note: don't do that, you'll ruin your eyeliner) so instead of saying something like "take on the day!" I try to amp it up with some humor and quirk.

    yellow heart art wall art run towards your dreams 2 print

    Our motto here at Ruche is #LiveBeautifully. How do you live beautifully?
    I #LiveBeautifully by embracing my flaws. It took me a LONG time to be ok with them (and honestly, some days those insecurities still creep back up) but I've come to realize people are not as critical of me as I am of myself. I hate smiling too wide for photos because I Have 3 fake front teeth (thank you 14 year old me for fainting face first down some stairs) when I tell people this they are shocked to hear I have fake teeth. My thighs rub together when I walk and I am rocking some crazy stretch marks on my upper arms but ya know what? No one cares, and if they do then that's their problem because I am still going to wear tank tops and smile as big as I can because life is too short to constantly worry about how other people view you. 

    Do you have any advice for anyone interested in a similar career path? 
    Yes! It's ok to fail. It's ok to make things that suck. It's ok if people don't like what you do. Not everything you try to put out there is going to be a winner, if it was that easy we would all be gagillionares living in pent house suites while flying around in our private jet that have our faces painted on the outside of them. Don't get discouraged, if you are truly passionate about what you're doing you'll make it work and rally! 

    Yellow Heart Art Ace Eyeliner

    Thanks Leonora! Visit her Etsy to purchase her beautiful artwork and enter our giveaway to win a personalized illustration of you our instagram! 





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  • Friday, September 11, 2015



    Watercolor tassels are the perfect addition to your next party or get-together! We used these for our birthday celebration. If you want to make your own, just follow the steps below!



    -Acrylic Paint


    -Spray Bottle

    -Twine or Rope


    1. Cut 18x18inch squares. Make sure to save scraps to make ties.


    2. Squeeze a little bit of paint into a spray bottle half full of water. Put enough color to contrast against the white fabric. Shake well.


    3. Spray the mixture on the fabric making sure to leave some white spaces. Let it dry. If desired spray with another color using the steps above.




    4. After the fabric is dry, cut 1.5 inch strips leaving a 3 2 inch space in the center. Repeat this step on the other side.


    5. Fold the fabric in half then cut the piece into thirds.


    6. Take a 0.5 inch strip of dyed fabric and tie the top edge of the tassel. Trim the edges if desired.



    7. String tassels through twine or rope. 


    See these beauties in action at our #RucheTurns7 Birthday Party.


    View more DIYs here.



  • Tuesday, September 1, 2015


    If you love illustrations as much as we do, you are in for a treat! This month's wallpaper was designed by illustrator Emily Poulin. Emily just graduated from the California Baptist University in May and is now designing at Krochet Kids in Costa Mesa, CA. Not only do we love her illustrations but we love her style! In this post we talk about her artwork and creative process.

    How did you get started in illustration and graphic design?
    I thoroughly enjoy challenges and realized that I wanted a job that was creative problem solving. Graphic design demands that you think on your feet and process quickly! You never know what project you are going to get or what kind of constraints you have to work within. I also am drawn to details and how they can flesh out a message in its entirety. I love the finishing touches that subtly add to an overall design! 

    How does your personal style influence your artwork?
    I'm very detail oriented in my own personal style. I love braids and tiny accents. I am drawn to things that are unique and show someone else's passion and creativity. I try to incorporate that in my own work-- take things from my daily life or things I find amusing and share it! 


    Where do you look for inspiration when channeling your creativity? 
    I don't often look for inspiration out right. I try to take notice of things in my day to day activities and almost catalog them in my brain. If you go on Pinterest or look other places you're letting someone else solve the problem for you! I try to engage with people outside of my creative bubble and immerse myself in their passions and ideas. I am constantly reading something or trying a new technique to keep me learning. 

    Do you have a favorite piece of artwork that you’ve created?
    I don't have a favorite piece of work honestly 

    Our motto here at Ruche is #LiveBeautifully. How do you live beautifully?
    I try to live a life that is encouraging and considerate of others. I find there is such joy in investing in other people and helping them in their journey and growth process. I think life is a lot about growing alongside one another, posing questions, and actively engaging with the world around you that creates meaning. 

    Where can we find you when you aren’t creating swoonworthy art?
    Well when I'm not swooning haha -- You can probably find me baking something or biking around my city! I'm always on the lookout for a good spot to read or undiscovered local gems! 


    Do you have any advice for anyone interested in a similar career path?
    I'd say it's important to be dedicated. Design can be exhausting at times-- it seems there's always anther revision! It's important to be diligent in your work and practice creative endurance.  Keep a notebook around to jot down sketches or ideas at any time. I also find it therapeutic to make checklists to visualize project progress! 

    I had no clue where design was going to take me when I began-- I didn't even know what Adobe programs were. The journey has been a lot of being thrown in the deepend and learning to swim on my own. But through that process I've learned a lot about myself and the importance of community. I've met so many rad people as a result of my career and I can't wait to see what comes next! 



     Thanks Emily!

    We just adore Emily and her works of art. To view more of her work, follow her on instagram @emilieepoulin! Download your Free September Wallpaper



  • Friday, August 14, 2015

    We recently celebrated Ruche's 7th birthday with our biggest party yet. It was a memorable night filled with delicious food, tasty popsicles, cute clothes, live music and fun activities at our warehouse. We felt so incredibly overwhelmed by all the love and excitement shown to us that night and we couldn't be happier with the turnout. We brought along a few of our wonderfully talented friends from local businesses to help out and we definitely couldn't have pulled off this party without them. In case you weren't able to make it, here's a recap of the night:

    Photography by: Smetona Photo

    Ruchettes were all over our pop up shop. Utterly Engaged even curated a special collection just for the shop!


    Found Vintage Rentals absolutely blew our minds with the decor! The party was filled with stunning vintage furniture and amazing chambray installations.



    Each floral piece by Inessa Nichols Design was breathtaking. Inessa transformed the event into a captivating piece of art with beautiful arrangements tucked into life-sized water color installations weaved through do-it-yourself vertical wall gardens.

    Our friends  oh, hello friend. hosted a Write A Letter to Someone Special station with their adorable stationary. Owner Danni, came prepared with stamps, decorative embellishments and more! It truly was a special station for everyone. 



    Everywhere you looked you could see Letter Sparrow's beautifully handwritten calligraphy. Her work was featured on our music stage, Live Beautifully wall, and more! Everyone loved getting personal calligraphy to take home.





    Delicious appetizers & drinks were provided by Colette's Catering & Events. They were a big hit! Appetizers and drinks nearly disappeared in the blink of an eye. Colette's team kept everyone happily fed with their tasty creations. Our favorite was the herbed fig crostini with goat cheese mousse. Mmm!


    Our cocktail menu would be nothing without Wodka Vodka and Perrier. The special Ruche Mule and Lavender Lady was one of our favorites!



    Ruchettes lined up for the Braid Bar! TING Makeup & Hair transformed our Ruchette's silky locks into beautifully braided up-dos and elegant styles. 


    Our baby Ruchette Amelie, couldn't resist an adorable up-do! 


     Mom and Pop Shop showed up with delicious all natural popsicles made with only the freshest ingredients. A summer staple is the Cha Cha Cha! Must have. 



    Our neighborly friends Share & Do Good, created a special fair trade gift basket with proceeds going back to each community. We love the African Market fair trade basket, Zen Zen oven mitt, Pepper Project serving set and Sustainable Threads kitchen towel. Share & Do Good is a boutique in Downtown Fullerton aiming to curate great designs made by great causes that tell amazing stores of hope from around the world. 


    Once word spread that The Burnt Truck arrived, eager and hungry guests lined up for some mouth watering sliders. With such a huge cult following, the cheeseburger sliders and pork belly sliders completely lived up to the hype. 



    As the night went on our wall filled up with unforgettable moments captured during our party. Josh & Monica's Studio were ready to capture and print pictures using their handy Insta Party Box. 



    Alyssa Bernal kept the night going on stage with her upbeat tunes. Everyone was dancing and singing along to her single, "Wasted Love" and cover of Lordes, "Royals."

    Of course, this wouldn't have been a show without Sound & Stage by DJZ Productions.


    Ellex Bree graced us with the sweetest melodies. Her harmonious tunes made for a memorable performance.


    Our guests swooned over songstress Hayley Solano. The crowd swayed along to her mesmerizing voice and danced along to her cover of Taylor Swift's "Shake It Off."




    Last but certainly not least, none of this would have been possible without our wonderful founders, Josh, Mai and Vu. Over the course of only seven years, Ruche has become every modern girl's destination for everything Fresh, Eclectic and Sophisticated.  

    Our loyal Ruchettes, vendors and community made this day truly special and we couldn't have done it without you. We are looking forward to even more celebrations with everyone soon!



    You can view our recap video here:

    See more of the fun on Instagram using hashtag #RucheTurns7!

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  • Friday, July 31, 2015


    Follow Mai as she shares her weekly routine as an entrepreneur and a mother. #MaiLife Then, shop her handpicked favorites here!


    Monday: "There's nothing like strong coffee to get me energized for the day ahead! Mondays are usually the busiest day of the week since it's when we launch all of our editorials before heading off into departmental meetings to plan out the rest of the week." 

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    Tuesday: If I'm not out shopping with the buying team, I'm at my desk planning out future editorials and shoots - from moodboard creation, all the way through the launch. My Google Calendar is my best friend.


    Thursday: Photoshoots happen once or twice a week and I'm always there to work with the team. I don't think I've missed a shoot since after Amelie was born!

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    Friday: Creative meetings and inspiration days are set for Fridays. For some reason, as the week comes to an end, the creative juices seem to flow a bit better.

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    Saturday: The weekends are all about Amelie. As a full time entrepreneur with 12 hour workdays, I'm so blessed to have my mom watch her during the weekdays. 

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    Sunday: On any give Sunday, our family is probably at Disneyland. It's pretty much become our second home. I'm surprised I still enjoy all the kiddie shows and rides as much as Amelie does!
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    Thanks for reading a bit about my life as an entrepreneur and a mother. For more updates on life and work, feel free to follow me on Instagram: @maiolivo!




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  • Thursday, May 14, 2015

    Macaron vs. Macaroon: The confusion between macarons (pronounced mah-kah-ROHN) and macaroons (pronounced mah-kah-ROON) happens all the time. But is it just a difference of spelling or of pronunciation? Not at all! And if you have a sweet tooth like us, we thought you would want the patissiere expertise to tell the difference between these sugary confections.

    Let’s start with the aesthetics: macarons look nothing like macaroons. Clearly there is something besides an extra o that makes these two cookies so different. But despite appearances, macarons and macaroons are distant cookie cousins with a shared past!

    History Lesson: According to popular myth, the macaron, despite being most popular with the French, was created circa 1533 in Italy by the chef of Catherine de Medici, who brought her sweet tooth indulgence to France when she married the French king. Since macarons bear a striking resemblance to the Italian cookie amaretti, and share the same origin as the Italian word “macaroni”, this version of history sounds good to us!

    Regardless of who baked a macaron first, this simple cookie gained fame in France in 1792 when two nuns baked and sold macarons to support themselves. Suddenly the French couldn’t get enough of these delightful cookies, and street vendors popped up in Paris to meet the increasing demand. But it was only at the beginning of the 20th century that the macaron took on its modern appearnce, when the cousin of Louis Ernest Laduree (of the famous Laduree pastry and salon de the in Paris) had the inspired idea to put two cookies together, with a chocolate ganache filling in the middle.

    So the question is, when did macaroons arrive on the scene? Depending on the baking history you read, some will say that coconut was added to the macaron recipe in Europe, becoming particularly popular with European Jews as a Passover food since the recipe doesn’t call for flour, and diverging into a different kind of cookie altogether. Another theory points to Scotland as the origin of the coconut macaroon. And yet another baking tradition describes the coconut macaroon as a thoroughly American cookie, created in the late 1800s when the exotic coconut arrived in America from India. It became trendy to include coconut in desserts, from coconut cream pie to custard, and it’s thought that around this time, coconut went into macarons, replacing the traditional almond paste.

    Macaron: Think artisanal, dainty, and charming! Macarons are the most elegant sandwich cookie you will ever meet, a delicate meringue that comes in a variety of creative flavors with decadent fillings like high quality chocolate, ganache, and buttercream. Beloved by the French, especially in Paris, macarons have become trendy to serve, popping up at brunches, bridal showers, and wedding dessert tables. And they make a delightful morning treat with a cup of tea!

    Made with egg whites, powdered sugar, sugar, and almond flour, macarons require more pastry chef finesse to make than most cookie recipes. There is even a special word (macaronage) for folding the dry ingredients in with the egg whites because it’s such a difficult craft to master! Achieving the perfect texture, domed tops and the crinkled ruffle (called a foot in baking terms) can be difficult if any little element is off in this complicated recipe. Even if you’re an experienced baker and follow a recipe down to the letter, don’t be disappointed if it takes you a few batches to get it right.

    Macaroon: Think homemade, chewy, and coconutty goodness! Our love for coconut macaroons is tinged with sweet nostalgia: they are the cookies we think of our moms making at home, whipping up a batch on a whim because they come together in a jiffy. These delightfully sweet confections are known for their golden crisp outside and chewy soft inside.

    Made with egg whites, shredded coconut, and sugar, the recipe could not be simpler. They take about ten minutes to prepare and you don’t need a pastry course to achieve the sweet toasted crunch and pillowy center. Since they don’t require the precision and science that macarons do, macaroons are a more approachable, friendly cookie. While they don’t come in all the dazzling varieties as macarons, you can dip them in chocolate, and get creative with baking something in the center (again, might we suggest chocolate?) 

    Wondering which cookie you prefer? Why not get baking with some of the cute baking essentials in our kitchen collection to try them both! Measure your ingredients out with cute measuring spoons, mix them up in colorful bowls, and then store them safely in a darling canister to keep them fresh! Be sure to take a peek at our darling kitchen collection for cute baking accessories and even this cute book dedicated to the macaron! And for a deliciously unique recipe, follow us to The Perfect Little Cookie recipe!


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  • Monday, May 4, 2015

    For our summer lookbook, An Afternoon Alfresco, we asked a few food bloggers to send us their favorite recipe of a summer soiree. Kelsey of The Farmer’s Daughter stunned us with her Earl Grey Lavender Ice Cream, and we were immediately inspired to whip up something for a backyard summer party. You can learn more about Kelsey in her Ruchette of the Month interview! We're so thankful we were able to team up with an amazing group of talented ladies, and you can see all of the recipes featured in An Afternoon Alfresco here.

    hannahs fave (2)

    Earl Grey Lavender Ice Cream

    2 cups heavy cream
    2 cups light cream
    1/4 cup loose leaf Earl Grey lavender tea
    4 egg yolks
    1/3 cup sugar
    A few drops of purple food coloring

    hannahs fave (1)

    In a small saucepan, combine creams and heat until steaming (but not boiling).

    Remove from heat, and steep the Earl Grey lavender tea for 4 minutes.  Set aside and allow to cool.

    In a large bowl, whisk together egg yolks and sugar.

    Very gradually, whisk in the warm cream mixture (not too fast, or you'll cook the eggs).

    Pour the mixture back into a saucepan, and cook over medium heat, stirring constantly, until the mixture thickens.

    Remove from heat, and allow to cool to room temperature. Add a few drops of food coloring for the purple color.

    Pour into your ice cream machine, and follow your machine's directions.

    Once it's done, place your ice cream in an airtight container, and freeze for a couple of hours before serving.

    -- Jordyn & Kelsey Siemens, The Farmer’s Daughter

    hannahs fave (3)

    Now that you have a tasty recipe for your next summer soiree, shop our summer lookbook, An Afternoon Alfresco and head over to The Farmer’s Daughter for even more inspiration!


  • Monday, May 4, 2015

    Emily of Whisk & Whittle has taken everything we thought we knew about popsicles to the next level with her Rosé Sangria Popsicles! A must-have summer treat, we love this fruity and fresh twist on the classic popsicle featuring lush summer fruits like kiwi, blueberries, and raspberries. Easy to prepare and even easier to devour, we adored featuring these gorgeous summer popsicles in our summer lookbook, An Afternoon Alfresco. Scroll down for the recipe, and don't forget to peruse the other equally lovely and tasty recipes from An Afternoon Alfresco!


    Rosé Sangria Popsicles

    Half a bottle of Rosé Wine (about 1 3/4 cups)
    2 tsp. Raspberry Liqueur
    1/4 Cup Peach Nectar
    1/2 Cup Water
    1/2 Granulated Sugar
    About 1 Cup Fresh Cut Fruit (I used raspberries, blueberries, strawberries, kiwis and candied kumquats)

    Bring the water and sugar to a boil. Remove from the heat and let cool.

    Combine rosé, liqueur, nectar, and cooled sugar/water in a bowl.

    Drop fruit into popsicle molds. Pour the wine mixture into the popsicle molds.

    Insert the popsicle sticks and freeze until solid.

    -- Emily, Whisk & Whittle


    Shop our summer lookbook, An Afternoon Alfresco and head over to Whisk & Whittle for more amazing recipes to try!


  • Monday, May 4, 2015

    There's nothing like spending a warm night under the setting sun with a refreshing beverage in hand. For your next outdoor shindig, try whipping up a few of Lauren Kelp's Grapefruit Mint Mojitos for a delightful libation that's sure to please! If this recipe looks familiar, you may have seen it in our summer lookbook, An Afternoon Alfresco! Lauren was one of the food bloggers who contributed their favorite summer recipe that we later recreated just for our shoot. You can check out the lookbook here, and learn more about Lauren in her Ruchette of the Month interview! 

    hannahs fave (2)

    Grapefruit Mint Mojito

    2 sprigs fresh mint leaves (about 8 leaves)
    2 oz rum
    2 oz fresh grapefruit juice
    1/2 oz lime juice
    1 oz club soda
    Grapefruit wedge or wheel for garnish

    hannahs fave (3)

    Place 1/2 of the mint leaves in your glass and muddle gently.

    Stir together the rum, grapefruit juice, lime juice, and ice until the drink has chilled.

    Top with a splash of club soda.

    Garnish with fresh mint sprig and grapefruit wedge or wheel.

    -- Lauren, Lauren Kelp

    hannahs fave (1)

    Shop our stylish and summer-ready lookbook, An Afternoon Alfresco and head over to Lauren Kelp for beauty, food, and lifestyle advice and inspiration!


    *Photography Credit: Constance Higley

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