Archives: December 2013

  • Tuesday, December 31, 2013

    Image via: Ruffled

    We can’t wait to ring in the new year tonight, surrounded by tinsel, glitter, friends and bubbly! But as much as we love the countdown, what really inspires us about NYE is reflecting on the past year and dreaming about the one to come. This is such a magical time when nostalgia and possibility are in the air, and we get to slip into something sparkly to celebrate in style. So we hope you have a wonderful, confetti-filled evening that ends with a kiss at midnight!

    2013 has been a wonderful year for us, as our co-founder wrote about in her end of year letter. We are so grateful to all of you for making Ruche possible. Happy New Year!


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  • Tuesday, December 31, 2013

    Last New Year’s Eve, blogger and photographer Amanda, and her high school sweetheart, Tyler, tied the knot in the most glam and glitz way imaginable, under a canopy of twinkly string lights. Gold accents, bits of sparkle and glitter, rosy pink florals, and a profusion of white details made this one gorgeous wedding for the books. Besides, what could be more beautiful than ringing in the new year as newlyweds? With confetti, noisemakers, and their closest family and friends, their celebration was filled with love and dreams of all that 2013 would hold.

    "The whole day was truly magical. I always feel like there’s never a whole lot I can say about this memorable day because the photos say and show more expression than I could ever voice."

    Florist: Kate Foley Designs, Venue: Hickory Street Annex, Band: Identity Theft Band
    Catering: Black Eyed Pea, Photo booth: 4 Flashes Photo Booth Dallas, Videographer: Smith Family, Decor: BHLDN, Photographer: EE Photography

    Thank you so much for sharing your beautiful wedding with us, Amanda! We wish you and Tyler are very happy anniversary!


  • Monday, December 30, 2013

    As much as we adore cozying up at home with throw blankets, cardigans, and steaming cups of hot cocoa in the winter, we can’t help but anticipate the beautiful blooms of spring! As you shop for winter, be sure to keep transitional clothing trends in mind that effortlessly carry you into April showers and May flowers! Transitional clothing includes pieces that can be styled differently depending on the season. The three essentials to stock your closet with this season are knits, plaid, and lace. But since incorporating transitional clothing from one season to the next can seem a little tricky, our newest style feature breaks down just how to wear knits, plaid, and lace in chilly weather and then when the sun comes back out!  

    How to wear knits: Knits are most associated with staying cozy in winter, especially when paired with ankle boots, pants or tights, and scarves. But when you start pulling out your floaty spring florals, the perfect transitional clothing is a knit sweater to toss over a blouse or dress in case of a little spring chill!

    How to wear lace: Lace is a Ruchette staple, a classic trend that never goes out of style. When the weather is frosty, lace simply peeks out beneath layers and winter coats for a hint of romance. But when spring returns, lace takes center stage again in our outfits and we can wear our lace dresses sans tights again!

    How to wear plaid: Plaid pieces are a classic staple year after year, just right for autumn mountain hikes and wintry afternoons with their classic, rustic feel. But plaid doesn’t get need to get packed away as the weather warms up. Most plaid pieces are light enough to be paired with your spring wardrobe.

    For transitional clothing style inspiration that helps you cross from wintry wonderlands into spring garden parties with ease, shop our newest feature, Transitional Trends.


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  • Sunday, December 29, 2013

    Snag this adorable print and many others by NeverMore Prints on Etsy!

    We all know that not every day is good, but there's good in every day! Even on the gloomiest of days, we believe that there is a silver lining behind every rain cloud. Make sure to take time to soak in the wonderful things in life during this holiday season! Even if you do get caught in the rain, we have the perfect rainy day playlist and list of activities for when you're bundled up inside.


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  • Saturday, December 28, 2013

    Whenever we suddenly miss our student days in the library, we love heading to a café with a novel or wandering around a used bookstore in search of a hidden gem. Once you’re appropriately decked out for a literary afternoon with a cute satchel for toting books and a comfortable outfit, might we suggest one of these must-read classics to bring along?

    1. The Paris Wife by Paula McLain
    This novel follows Hadley Hemingway, the writer Ernest Hemingway’s first wife, during their tumultuous years in Paris in the 1920’s, as she struggles with her roles as wife, lover, muse, and mother. "It is so interesting to read about a couple that isn't perfect, that struggles in a less-than-poetic way. The time period is also very exciting. People lived differently, they took holidays, they loved without demands, and they made due with very little. It's refreshing." -- Laura, Product Manager

    2. Pride and Prejudice by Jane Austen
    Perhaps the height of the marriage plot, the love story of Darcy and Elizabeth, in which they must both overcome their own first impressions, is one of the most beloved in English literature. "The heroine, Elizabeth Bennet, may be my favorite literary character. She is smart, headstrong, and courageous in a relatable way. I also love how Jane Austen constructs her plots, the way people and events can change and surprise you. You just can't find writing like this anymore. It’s a must read for all women." -- Laura, Product Manager

    3. Wuthering Heights by Emily Bronte
    Catherine and Heathcliff’s destructive passion, their intense kinship, and the wild moors where they roamed as children create a dark, atmospheric tragedy. "So heart-wrenching and dramatic! I don’t think people love like this anymore. It will possess you, haunt you, and change you." -- Sam, Marketing Coordinator

    4. To the Lighthouse by Virginia Woolf
    While the novel is ostensibly about the Ramsay’s family vacations on the Isle of Skye, the true preoccupation of this modernist novel is that of perception and introspection. “One of my best friends recommended this to me. She said that Woolf’s writing transports her to another realm, and that this is her favorite Woolf novel. I already have this on my shelf and will be reading it soon!” -- Julia, Copywriter

    5. Extremely Loud and Incredibly Close by Jonathan Safran Foer
    A little boy whose father died in the terrorist attacks on the World Trade Center finds a key in a vase. Believing that it belonged to his father, he searches all over New York City for clues to its meaning. “One of my favorite books of all time. Foer is so creative with his use of language and even how he chooses to display words on the page. I don’t like to reread books all that much, but this is one I reread sections of regularly. Side note: do NOT see the movie. It can’t even begin to capture this book in any way!” -- Tara, Customer Service Supervisor

    6. Fangirl by Rainbow Rowell
    As coming of age stories go, you couldn’t find a more modern story, one that focuses on fan fiction, family, and first love. “Lighthearted young adult fiction based on the concept of fan fiction and leading a second life on the Internet. It’s cute and entertaining, especially if you can relate to being part of a fandom or have a Tumblr account.” -- Julia, Copywriter

    7. The Fault In Our Stars by John Green
    Gus and Hazel, two funny, smart, book-loving teenagers fall in love. Only these two teenagers have terminal cancer. It’s a devastating, stunning love story with lots of heart. “This is not a love story- it is THE love story. I will simply say that this is a book that I recommend tirelessly and that remains one of my favorite books by my favorite writer.” -- Athena, Marketing Assistant

    8. Where’d You Go Bernadette? by Maria Semple
    15 year old Bree Branch has to put together a collage of documents, e-mails, liveblogs, and FBI reports to try and solve the mystery of her mother’s disappearance. “If you a looking for a light-hearted and quick read, this novel of family and mystery is perfect. Weird in all the right ways, this satirical novel is an at home vacation for when you need a mental break.” -- Shelley, Intern

    9. The Rules of Inheritance by Claire Bidwell Smith
    What happens if both your parents are diagnosed with cancer when you are just 14? Smith’s memoir tells the story of how she dealt with grief and loss, how her life was shaped by the unthinkable. “Memoirs are typically associated with the cheesy ghost-written celebrity tales of Hollywood, but if you look past all of the photo shopped book covers, you can find little pieces of literary gold. That is exactly what happened when I found a copy of The Rules of Inheritance. This is the most gripping, heart-wrenching memoir that I have ever read. Claire Bidwell Smith chronicles her journey through grief and acceptance in a way that I’ve never before read.” -- Shelley, Intern

    10. Gone Girl by Gillian Flynn
    The unreliable narration and suspense that builds in this thriller makes it a page-turner impossible to put down. When Amy disappears, the only question that matters is, did her husband kill her? “A grown up version of classic 'choose you own adventure books'. This is the definition of suspense and mystery and it is impossible to put down. A thriller full of so many twists and turns that even the most well-read mystery readers will find themselves guessing (most likely incorrectly) until the end.” -- Beth, Brand Relations Manager

    11. Anna Karenina by Leo Tolstoy
    Considered by many literary critics to be the greatest novel ever written, this famous Russian work explores faith, fidelity, marriage, family, passion, and society. "This book is quite simply the greatest novel ever written. I still remember a heated debate I had with my best friend, which centered on: is Anna a sympathetic character or not? I was on the side of yes." -- Nikki, Copywriter

    12. The Great Gatsby by F. Scott Fitzgerald
    Jay Gatsby stares at the green light at the end of his dock, hoping that Daisy will love him again. In hopes of winning her back, what does he do? Throw the most lavish Roaring Twenties parties imaginable. "To know the depth of human longing and desire, one has to read The Great Gatsby." -- Nikki, Copywriter

    13. Portrait of a Lady by Henry James
    Isabel Archer sets off for Europe full of idealistic hopes, dreaming of love and freedom, inspiring marriage offers everywhere she goes. But will she accept the right one? "Henry James writes what had to be the most perfect prose in all of English literature. Isabel's life, which seems so full of possibility at the beginning, narrows with each choice she makes. I recommend it to everyone I know." -- Leanne, Project Coordinator

    14. Jane Eyre by Charlotte Bronte
    Passionate, independent, orphan Jane Eyre goes to Thornfield Hall to become a governess, where she falls in love with her employer Edward Rochester…but this is no straightforward love story, for there is a dark secret in the attic. "I love this book for so many reasons! But mostly because who doesn't know what it's like to search for love and belonging?" -- Maya, Advertising Coordinator

    To shop all the outfits above, browse our selection of new arrivals here!


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  • Friday, December 27, 2013

    When we’re putting together a lookbook, our concept goes beyond beautiful clothing and accessories on a lovely model. Because it’s the setting and the little details that help create the world of the lookbook and tell the story. And it’s especially the vintage touches that add old-world grace and charm.   So when it comes to sourcing all things vintage for our lookbooks, there is just one place we go - Found Vintage Rentals!

    Jeni Maus, the owner of Found Vintage Rentals, has built a hugely successful business by spending countless hours hand-picking each vintage piece. Everything she has thoughtfully curated in her collection has a sense of history and a one-of-a-kind style. Found Vintage Rentals has become the ultimate go-to for vintage finds for us at Ruche, and for other businesses, event planners, brides, and photographers in Southern California. We were so thrilled to sit down with Jeni for our Breakfast at Ruche Series! Watch our interview with her and then read on for even more about this vintage maven.

    When did you discover your passion for antiques? Have you always been a collector?
    I started buying antiques when my husband and I were first engaged, and I was starting to decorate our house. I was always drawn to the character and comfort in old pieces and I loved how adding them to the decor in house provided a cozy and inviting atmosphere. 

    You’ve taken a hobby and turned it into a thriving business. (So amazing!) What advice can you give girls aspiring to do the same?
    Find your style. I think to be successful at anything in life, you have to believe in it and love it whole heartedly. It is easy to get distracted by outside influences, but as long as you love what you are doing, and buy things that define your style, then at least you can feel confident in the pieces that define your business. 

    We’re dying to know – what does your home look like? Is it similar to the pieces we see at Found? How often do you come across pieces that you love so much, they end up in your home?
    My house is very much like my inventory. I have a very muted color palette in my home, consisting of white, grays, black, leather, and indigo. I used to trade things out all the time, but now I have learned to buy specifically for my home, and separately for my inventory. There are very similar pieces in both places though! 

    Your warehouse is gigantic! How do you know where everything is?
    We have organized the warehouse in a way that makes it easy for my crew to load, and unload and we have a very strict policy that everything goes back to the same place. We keep like items together so that it is easier for clients to see all of the options when they come in for meetings, and also for our crew to find the pieces they are looking for when fulfilling orders. My warehouse manager spends Monday mornings making sure everything is put back in it's proper place and organized so that everything is easy to see.  We are always thinking of resourceful ways to maximize the vast space in the warehouse, while keeping it somewhat "styled" and presentable for clients to view. 

    Behind every great company is an even greater team. Tell us about the Found crew in 3 words.
    Hardworking. Loyal. Dedicated.  

    What’s a typical day like for the Found team?
    Sales meetings, organizing and preparing for upcoming events, adding and maintaining the inventory, photo shoots, organizing the warehouse, delivering to clients….  

    And now for a round of quick fire questions to pick your brain further!
    - Silver or gold? A year ago I would have said Silver, but now definitely gold. 
    - A good book or a good movie? A good movie 
    - Sangria or an old fashioned? Sangria
    - Fall or spring? Fall
    - Booties or heels? Booties 

    Last, but not least, for anyone interested in using Found Rentals, how should they get in contact with you? Should they have a vision in mind first?
    Staring with a phone call to the office is our preference (714.888.5811), or an initial email ( Although it is great if they have a vision of what they are after, it is definitely not mandatory. We like to talk about their style, and what kinds of things they might be drawn to, and we love to help show them what pieces might fulfill their vision. 

    If you want to learn more about Found Vintage Rentals, be sure to visit the website. And make yourself a cup of coffee to take a peek at some more Breakfast at Ruche videos here!


  • Friday, December 27, 2013

    When the weather outside is frightful, we sometimes find ourselves feeling uninspired in our winter wear. Without the blossoming flowers of spring or the sunshine of summer, style inspiration can be hard to come by. Instead of dressing to match the dreary skies, some of our lovely Ruchettes invigorate us with their adorable ensembles perfect for cold weather! By integrating prints and metallics with winter staples like chunky scarves and tights, a few of our favorite bloggers have seasonal style perfected.

    With hints of retro details like dainty gloves and a perfectly placed belt, Rebecca from The Clothes Horse looks like she stepped directly out of Mad Men with her vintage inspired ensemble. The pops of red throughout her neutral outfit and the floral detail on our BB Dakota dress add charm to her winter style!

    Kaity from Brownie Diaries pairs her chambray button-up with our long plaid skirt creating a look that is both rustic and feminine. Plaid is a seasonal favorite, and we love she balances her denim top and boots with the flowing silhouette of this skirt perfect for long walks when there is a chill in the air.

    Florals are perfect for brightening up a winter wardrobe, so needless to say we are swooning over this ensemble from Mara of M Loves M! This ensemble is perfect for lunch at a cafe with friends or a day date! Our chunky knit scarf compliments the pretty hues in her outfit and will keep her warm when there is a chill in the air!

    Sparkle and shine are essentials for any holiday wardrobe! Ellie of Ellie Joy pairs our emerald hued blazer with our bronze sequin pants and a statement necklace to create an ensemble worthy of any seasonal soiree! Her neutral accessories balance the glitz and glamour in her festive outfit.


    Are you a fashion blogger who loves Ruche? Send your outfits featuring your favorite Ruche frock to for a chance to become featured. *Please note that all outfits must include at least one Ruche item.

  • Friday, December 27, 2013

    Watching your holiday calendar fill up with red circles and exclamation points?! The end of the year couldn't be more jam packed with parties and gatherings. Between trying to coordinate the perfect holiday outfit and send in your RSVP, when will you ever find time to think of what to do with your hair? With the bash of the year coming up, we wanted to ease the stress of your NYE party look with this easy NYE updo!

    Photography by Danielle, of The Why We Love

    When it comes to hair, my attempts at anything more than a ponytail or topknot leave me feeling frustrated and looking ridiculous (and I've got the high school yearbook pics to prove it). But as elaborate braids and buns have gained popularity, I've longed to go beyond the basic. So I asked Heidi Marie Garrett of 10.11 Makeup to help me create a tutorial for this simple yet stunning updo!

    -- Anne Sage, of The City Sage and Heidi Marie Garrett, of 10.11 Makeup

    *Stylist Tip: My hair is naturally straight and ultra-fine, so before styling we added a few hot iron curls for texture. However, this style would work on any hair type!

    Time Commitment: Less than fifteen minutes, start to finish.

    1. Divide hair into three sections and make a ponytail from the center section using a Goody Ouchless Elastic. 

    2. Make a low bun from the ponytail and secure using a Goody Simple Styles Spin Pin.

    3. Separate the left section into two equal parts.

    4. Roll and twist the piece of hair that is closer to the bun up and over the bun. Fasten with another Spin Pin. Roll and twist the piece of hair that is farther from the bun into place beneath the bun. Pin. Repeat steps with the hair that remains on the right, leaving pieces framing the face as desired.

    Thanks to Anne Sage, of The City Sage, and Heidi Marie Garrett's easy updo tutorial, you are sure to be looking chic at your next soiree! And the beautiful photography by Danielle, of The Why We Love, perfectly illustrates just how to master this stunning updo. You can find this hair tutorial and many more DIY's in our guidebook, A Homemade Holiday.


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  • Thursday, December 26, 2013

    Are you subscribed for our newsletter? If so, you're in-the-know about our secret "12 Days of December" emails! During our 12 days of newsletter-only surprises and promotions, we gave newsletter subscribers a chance to win $250 to Ruche (hooray!) and now we're here to announce the winner. Drum roll, please...

    Ruchettes, don't miss out on newsletter-exclusive perks! Sign up today. ♥


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  • Thursday, December 26, 2013

    We cannot wait to watch the ball drop – from a t.v. that is! Times Square looks too packed and too freezing for us, but if you’re braving the cold to see it in person, we’re mightily impressed! A New Year’s Eve party is the bash of the year, full of glamour, sparkle, nostalgia for the past year and excitement for the year to come. If you’re pulling together a New Year’s Eve party at the last minute, just looking for the last touches for your annual New Year’s Eve party, or want to make even a movie marathon night at home feel festive, then these 5 New Year’s Eve party ideas are for you!  

    Image via: The Glitter Guide's White Like A Unicorn Party

    1. Resolve: Whether you want to make 3 resolutions or 30, be sure to write them down now before your New Year’s Eve party, because making a list is the first step in holding yourself accountable. Every year we make and break resolutions, but not this year! Because this year we are making SMART goals.

    2. Glitter and glitz: No matter where you’re going, ringing in the New Year calls for the bright and sparkly, the glitter and glitz! Whether you go all out in a sequin party dress or incorporate glitz into your ensemble via a statement necklace, a pretty purse, or dazzling shoes, we think it’s absolutely mandatory for the countdown.

    3. Pop, fizz, and clink: There’s no need to stock a full bar for your New Year’s Eve party. The only spirit necessary at your bash is some bubbly! You can set out bottles of champagne and flutes on a table with glitter confetti to add a chic touch to your décor.

    4. Sweet nibbles: There’s an awful long time to wait between dinner and midnight! Leave out little dishes filled with grapes, chocolate truffles, and other sweet snacks so everyone makes it to the NYE finish line! Or if you’re going out, be sure to slip a snack into your purse before you go.

    5. Join the merriment: Whether it’s just you and your special someone celebrating at home or you’ve invited over 50 of your nearest and dearest for a New Year’s Eve party, be sure to embrace the celebratory mood with festive décor. We simply can’t imagine the last night of the year without gold and silver balloons, silly hats, and noisemakers!

    We hope you have a smashing New Year’s Eve party and find someone to kiss at midnight (even if that someone is your furry best friend!).


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