Tuesday, December 30, 2014

letter-from-mai

When I look back on the past year, it's hard for me to believe that everything that has happened fits into 365 short days! From watching my little Amelie grow a little more each day to watching Ruche blossom and flourish, 2014 has been a year of inspiration, progress, and joy. This year we launched our #LiveBeautifully campaign where we encourage women to embrace the little things and appreciate the small moments, along with the big ones, that make life beautiful. I can confidently say that all of us at Ruche have lived beautifully this year. We've had big moments like watching a lookbook go from an idea to a stunning reality and seeing our clothing featured in publications like Vogue, Zooey Magazine, Lucky, and more. We've shared little ones like watching Amelie's face light up during Ruche's 6th birthday celebration at the 31 Bits warehouse, and then watch her fall asleep, complete with a half-eaten cupcake in hand. She never fails to put a smile on my face. 

One of the things that I look back on with beaming pride from the past year is our collection of lookbooks. Our recent winter lookbook, Away We Go, takes the cake as one of my favorite lookbooks. The setting of beautiful and historic San Diego brings this romantic collection to life. We always want to give our lookbooks context with a concept or story behind them, and I adore the stories we told this year. A few favorites from this year include the story of a stylish florist's busy day in spring's Flourish to a weekend getaway featuring real-life couple Kristin and Brandon Kidd in summer's Let's Get Lost. 

Working with the Kidds was such an amazing experience. If you can believe it, they are just as adorable in person as they are in the photos from our summer lookbook!  I feel so lucky that I have the opportunity to collaborate with such talented and gracious people, and it just makes me even more excited for the new year!

Along with our lookbooks, I also had the opportunity to create features around real-life style conundrums. Twice this year we showed Ruchettes how to create thirty outfits with just thirteen essential pieces. We also showcased a variety of outfits for a variety of workplaces and how to take your office-appropriate outfits to a night out by adding just a few pieces. Making fashion relatable and attainable is something I love doing. print_option02

Our bridal collection launched in spring, and in addition to gorgeous vintage-inspired wedding gowns, we also included bridesmaid dresses. accessories, shoes, and even a few genuine, one-of-a-kind vintage pieces. We knew that it was a success when the praise from our Ruchettes starting pouring in via email and social media, and we practically bounced off the walls when reading Refinery29's write up swooning over our affordable bridal collection.

I always wanted Ruche to be more than just a website, so this year we've expanded our website to be even more user-friendly and filled with content. Our search now includes filtering by color, size, and price range to ensure that you find exactly what you need. I personally update our daily features calendar with the exciting new features. While I love working behind-the-scenes on a backdrop for a lookbook or making sure the styling for an upcoming feature is perfect, highlighting the products, brands, or blog posts is my favorite way of sharing the things I am excited about with the Ruche community. Instagram photos, tweets, and emails expressing excitement over their Ruche package are just a couple of ways our customers make me smile and want to work that much harder at making sure they feel at home when landing on Ruche's homepage.

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Josh and I are so proud of the progress Ruche has made and thrilled for what's to come. We hope to continue to cultivate relationships with our customers and always put Ruchettes first, along with always making Ruche a destination for both fashion and beautiful content like yummy recipes, fun DIYs, and styling inspiration. Thank you for all your support and for another amazing year filled with the most amazing moments. Best wishes to all of you in 2015!

xo,
Mai


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