How do you keep up with deadlines and a fast-paced environment?
Focus, focus, focus. I don't mind being glued to the calendar though. In fact, the busier I am, the more productive I am. Yesterday, Tiffany jokingly said to another coworker, "I don't think Beth can answer your question right now; she doesn't even have time to breathe." It made me laugh. I guess I should remind myself to breathe while finishing my tasks. :)
So, who is your "wittle boogie woogie"?
Boogie is my 10 months old Pekingese. He is one of 3 pets, but since he's still the baby, he's a bit spoiled. I also have a rescue pug/chihuahua mix named Linguine and a cat named Moo. Fun fact: Boogie is on the cover of our Sparkling Soiree Lookbook.
How did you enter the world of fashion marketing?
I started a personal style blog, Late Afternoon, when I was still in school. When I moved out to SF after graduating college, I leveraged the popularity of my blog to get internships at various fashion companies. Because of my background in Social Psychology and Social Influence, marketing just seemed like a natural stepping stone to get into fashion.
What do you consider to be the highlight of your job?
I consider myself a very creative person, so being able to contribute my ideas and work on lookbooks has been really rewarding for me. I live in perpetual fashion daydreams, so seeing some of them come to life is literally a dream come true.
What are you most excited about for 2012? Any plans or resolutions?
This year I'm excited to get into a routine in Los Angeles. I've been back in LA for almost 10 month and it's been tough getting settled in. I can't wait to start feeling like LA is home again. I would also love to get another Pekingese, a girl this time, but I know that would be crazy.
Favorite Ruche Program?
I love coming up with marketing ideas and programs that go beyond traditional advertising. I've worked on a lot of different programs, but my favorite is Shop With Us. It's a realistic interpretation of what our fashion buyers go through during a buying trip and it's such a cool way to shop. And as someone who is addicted to online shopping, I just love the idea of having the power to decide what a store should sell.