Dear Creatures has a knack for creating playful and colorful vintage designs that we would love to stock our wardrobes with! The husband and wife duo have a keen eye for retro style and have made great strides since their humble beginning just several years ago. Bianca and Rob were kind enough to sit down with us and give us some insight into the Dear Creatures world!
Growing up, did you both imagine yourselves becoming designers?
Rob: I wanted to create or teach fine art.
Bianca: I knew I wanted to do something in fashion, I was actually more inclined to doing styling, but I never thought that I would have my own clothing line.
Rob: We both kind of fell into designing by chance. Both of us, separately, met people in the course of our lives that asked us if designing is something we'd be interested in trying. We both tried it out, moved our way up in other companies, and here we are with our own clothing label!
Above photo was taken in 2008. Pictured is Bianca in her apartment with the first Dear Creatures collection.
How did this partnership come to be?
Bianca: We started Dear Creatures only 6 months into dating each other at the time. My previous employer suggested I start my own clothing line which I had never thought of doing before and honestly I was really nervous even thinking of starting my own company at that time when I was only 24. I brought the idea up with Rob back in 2007, who at that time had his own menswear clothing label going on, and I asked him what he thought about me starting my own womenswear line too. He was all for it and told me to go for it and he would help me as much as he could when he had time off on weekends from his menswear company. So for about the first year of business, and also the first year of dating, it was just me working out of my apartment and Rob helping me on weekends. Well things didn't work out with Rob's menswear company and at that point we decided that Rob would work with me full time doing Dear Creatures. With both of us working together full time, the business started to really take off and we were able to move into a bigger office space. I also moved in with him in his home in LA. Things just started going well with the business, more orders were coming in as we started expanding our distribution and sales team. As our business kept growing so did our relationship and we finally got married this past January!
After 7 years, Ron and Bianca married on January 9, 2014.
What do you love most about working together?
Rob: The best part about working with your significant other is getting to travel together and also just being able to put things out in the world that we created together. Looking back at past collections, there's always something about each collection where I can remember what stage in our relationship we were at or if something really significant happened. For example our Summer 2014 Collection was inspired about Hawaii because we were designing that collection the same month we eloped and got married in Hawaii.
Bianca: Or our Fall 2012 Collection where we were inspired by a kitten we found hiding behind a trash bin in our office parking lot. We adopted him and based our whole Fall 2012 photo shoot around this little kitten and we even had these cute cat hats made for the the model to wear while she held the kitten during the photo shoot.
Sneak peek of the Summer 2014 Collection. It will launch next week!
Tell us about the creative process! Where do you find inspiration?
Bianca: We are constantly clipping or saving images that inspire us and we refer back to these images for inspiration before we start designing. When we start designing, we always start at home by sketching out ideas without any distractions that come when we are in the office. We like being able to be surrounded by all our books and clippings at home and just turn off our computers and cell phones and really let our minds focus on conceptualizing ideas for the next collection. After all our sketching and ideas are in place, we can start working on the technical aspects of the designs back in the office.
Printing session for Spring 2014 WWD Magic.
Any advice for aspiring designers?
Bianca: Take risks in life. If you have an idea of starting your own company, don't be afraid to do it. To risk nothing is to gain nothing. Just go for it and you will surprise yourself with how far you can go.
Rob: Remember that business is all about problem solving. Once you accept that, the stress levels will decrease significantly. There is a solution to every problem, you just have to be creative and think of ways to solve them.