
Tell us a little bit more about your dream of being a ninja.
When I was younger, I was hooked on kung fu movies! I thought that if I became a ninja, I could fly amongst the trees and throw fireballs. I was bummed when I found out that it was not real and thought maybe I could act in those movies. It wouldn't be the same though. Anyhow, I'm glad I started Ruche instead!
Have you always wanted to own your own boutique?
I've always wanted to have my own business and I wasn't sure what exactly. I was a web programmer by trade, but I just couldn't see myself doing that for the rest of my life. I love being creative and I wanted to do something where I could use my creativity to the fullest. I considered opening a little cafe as an alternative, but that was such a big risk so it always fell thru. I started selling items on ebay for extra cash and it slowly lead into the creation of Ruche. As a web programmer, creating an ecommerce website vs a brick and mortar was a no-brainer.
What do you love most about your career?
I love everything about my career. Ruche has been a dream come true for both me and Josh. Although there are times when it can be highly stressful, I've never questioned my love for running Ruche. I love our creative meetings and being able to put our visions into life -- everything from features, photoshoots, products, graphics, design and everything else that makes Ruche what it is today.
What are you most excited about for 2012? Any plans or resolutions?
2012 is a big year for Ruche. In 2011, we relaunched our site in hopes to prepare us for our big plans in 2012. We have a few big launches and surprises that we are all SUPER excited about! As for my personal plans, I finally got my personal twitter account going! Come follow me if you'd like: http://twitter.com/MaiOlivo. And the most important plan is... Josh and I are planning for a little Ruche baby this year! :) We worked hard in 2011 to build our Ruche family and now that we are both in our 30s, it's time to start our own family.
Favorite Ruche Project?
I must say that the paper trees from our Sparkling Soiree lookbook were the highlight of the year. I was inspired by a small newspaper tree and simply told Josh, "I want to make gigantic trees out of paper." The engineer in him didn't hesitate to build a base for a 9 ft tree; he loves to take off his CFO hat once in a while to play arts and crafts. The "Homemade Holiday" guide was another one of my favorites too. I absolutely loved having our customers contribute and I get so excited when I see photos from others who were inspired by Ruche and recreated our projects.


You're a human calendar. How do you do it?
What is the most fulfilling element of your career?
What are you most excited about for 2012? Any plans or resolutions?





congratulations to you! thanks for sharing; your story and how you started ruche is so inspiring. good luck and i can't wait to see more great products from ruche in 2012.
Posted on January 3, 2012
I think you are all so lucky to have what many of us agree is the perfect job! Congratulations on all your success!
Posted on January 3, 2012
this series is great - love reading about creative woman!! thanks!!
Posted on January 4, 2012