Wednesday, October 2, 2013

Hear ye, hear ye: it’s that time of year again, when apples fill the orchards with a sweet scent, baristas whip up our favorite pumpkin spice lattes, and dresses take over our closet for Frocktober! In honor of Frocktober (Frock + October for those of you new to the festive fashion month) we are issuing a challenge: wear a dress every single day for the month of October! Should you choose to accept this challenge, we think you will come to appreciate (even more!) just how versatile the dresses in your closet are, and all the different ways you can style your frocks. Of course, this is where having sparkly embellishments and jewels, cute shoes, and the right bag comes in handy!

In honor of Frocktober, all of our Friday Style File posts this month will only feature Ruchettes wearing Ruche dresses in their outfit photos. We want to see your best fall outfits with Ruche dresses, so send us your photos. And the dresses don’t have to be from our Frocktober calendar – it can be any dress from our regular dress selection.

To be featured on our site, be sure to either tweet us your outfit posts to @ShopRuche or send them via email to with the subject line “Frocktober Challenge: Your Name”!

And be sure to follow along for our month of daily dresses by checking our Frocktober calendar every day here!


  • I love this!!
    I started this last year, and will be posting my dress-y outfits every day of October. :)
    So excited to see everyone else's Frocktober styles!


    Posted on October 2, 2013