Thursday, June 26, 2014

We feel so fortunate to have crossed paths with the talented Elena Fay. Her self-taught talent for creating fashion illustrations with sophistication and a touch of whimsy made us fall in love. From watercolor macarons to incredible videos of Elena's artistic process, Elena's love for creativity and fashion made her the perfect artist to create illustrations for our Business Casual Dress Code Guide! Currently residing in Washington, D.C., Elena's passion for travel comes through in both her style and illustrations, and we loved seeing her make our favorite business casual styles into works of art. We were lucky enough to sit down with Elena and learn more about her and her talents! 

When did you first discover your passion for art?
I feel that I've been an artist for as long as I can remember. I grew up in a small country town in Russia and couldn't even imagine that someday my passion for art can become my career.

In 5 words or less, how do you describe your artistic aesthetic?
Splash of color, beauty, happiness.

Would you use the same words to describe your sense of fashion?
Absolutely! Lately I've been really drawn to bright colors and it shows not only in my sketches but also in my closet.

What's currently on your Ruche wishlist?
Georgia Floral Dress by Queen of Heartz is my absolute favorite.

What do you love most about running your own Etsy shop?
Etsy is a great place for small businesses like my shop. Not only listing and promoting products on Etsy is very simple but also finding other creative outlets is very inspiring.

Just to get to know you a little more, here's a round of quick fire questions!
Phone, keys, wallet, and... a pocket sketchbook
Spring, summer, fall, or winter? Spring
Neutral or bold nail polish? Bold
Chocolate cake or apple pie? Chocolate cake

Don't forget to see Elena's business casual illustrations in our Business Casual Dress Code Guide and for more of Elena's fashionable creations, visit her Instagram, Facebook, and blog


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