Friday, August 16, 2013

We are so excited about Magic! But we will be leaving our wands and brooms at home, as we are heading to Las Vegas instead of Hogwarts. Magic is one of the largest West Coast fashion trade shows held twice a year in February and August, and all the most influential buyers, brands, and media gather together for a week of connecting, shopping, and trend forecasting.

Making decisions at Magic involves trend forecasting since we will be shopping for next spring and summer. Being a fashion buyer is one of the most fun but difficult jobs in part because you have to always be thinking two seasons ahead, dreaming about summer vacation on chilly winter days, and imagining a cozy fire on a snowy winter night as the first spring flowers bloom!

Gals from our marketing, buying and products teams are all on their way to Magic, and you can follow along on their fashion adventure via Twitter, Facebook and Instagram (@shopruche). This is your chance to be a Ruche stylist! We will be allowing our fans to vote as we go and give us opinions, feedback and suggestions. We want our Ruchettes to be a part of this fun process with us, and tell us exactly what they do and don’t want to wear, and why. We love connecting with our amazing customers, and this is a great way for us to make Ruche even more wonderful with your help.