Thursday, August 29, 2013

If you follow us on Facebook, Twitter, and Instagram, then you know that in August our buying and products team hopped aboard a plane to Las Vegas, along with our social media gal to document the trip, for three days of Magic! Magic is one of the largest West Coast fashion tradeshows held twice a year in February and August, showcasing the trends, colors, styles, and clothes for two seasons ahead. During the three days of Magic we select a significant portion of the items that we offer in our shop for the seasons ahead, and we love using this opportunity to get your opinions and show you a bit of the behind the scenes fun that creates our online boutique.

Our stylist and buyers were prepared for the Magic tradeshow with their fashion predictions, and we had quite a bit of feedback from our Ruchettes on Facebook, Twitter, and Instagram. Thank you so much to all our customers for coming along with us and sending in your votes. Your feedback was invaluable! This year we had a wonderful time browsing the cute booth set-ups and shopping for pretty pieces at Dear Creatures, Seychelles, Pink Martini, Amour Vert, Sugarhill, Knitted Dove, BB Dakota, Tulle, Darling UK, and MM Couture, among many others. We even picked up a few new items for this fall and winter that we can’t wait to share with you!

Since Magic is about trend forecasting and style inspiration, we asked some of our favorite brands these questions so we could share their answers with you:
1. What trends are you looking forward to for spring and summer 2014?
2. Where do you (personally) get your fashion inspiration from?

Amour Vert:
1. Stripes and jumpsuits.
2. From our designer, Linda (from Paris).
--Jackie, Co-founder and Director of Sales

Fun fact: Amour Vert plants a tree for every one of their Tee items sold, and have planted trees in California, Montana, and Florida so far. Their goal is to plant 100,000 trees by 2015, and we love their eco-mission!

1. Sweatshirts and bomber jackets.
2. Street style generally.
--Aleks, Creative Director

Dear Creatures:
1. Vibrant colors and unique patterns (every season). Also light and flirty fabric!
2. Film and music, old movies and 60’s music.
--Diana, Account Supervisor

Pink Martini:
1. Bold-funky prints and more dresses!
2. Different countries – especially Japan!
--Lesley, Senior Sales Rep

While Magic was a busy three days running around the tradeshow, connecting with brands, and shopping up a storm, we don’t believe in all work and no play. We stayed at the Cosmo, indulged in nice dinners out together, and enjoyed the fun of being in Las Vegas. Until next time Magic!