Motherhood brings with it sweet new joys and tough new challenges. It is a time when a sense of possibility arises, and with it an opportunity to follow a dream or creative passion that may have been on the backburner for years. Pursuing an alternative career can allow moms greater flexibility, more time at home with their children, as well as the creative satisfaction of entrepreneurship. Written by Meg Mateo and Cat Seto, two successful businesswomen and mothers who draw from their own life experiences, Mom Inc. is the definitive must-read for aspiring mom-preneurs. This practical guide to running a successful business from home will be your first and most important resource in turning your ideas into reality.
Mom Inc. aims to help you define the right niche for your skills and teach you how to get your business up and running. The book is divided into eight chapters: the entrepreneurial mom, starting a blog, offering a service, creating a product, opening an online retail shop, business basics, getting the word out, and surviving the juggle. It is full of great advice on branding, creating a business plan, and marketing. There are inspiring case study examples, like fashion designer Cynthia Rowley and Style Me Pretty blogger Abby Larson. Unlike any other book in its genre, Mom Inc. tackles not only the nitty-gritty topics of starting a business, but also essential tips on the organization and planning it takes to balance work life with motherhood.
We adore this insightful, honest book about what it takes to build a business as a mother and think that you will too. Whatever your dream may be, in order to strike out on your own path and join the mom-preneur movement, you are going to need a plan, determination, a strong belief in yourself…and this inspiring guide
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