• Thursday, January 29, 2015


    The Ruche story began with a love for vintage style. Our founder, Mai, created Ruche because she realized that other women shared her struggle for finding vintage-inspired fashion, accessories, and decor at affordable prices. Today, we launched a curated collection of genuine, one-of-a-kind vintage pieces. Our buyers poured over vintage treasures, and chose pieces that any Ruchette would continue to cherish. From vintage perfume bottles to antique clip-on earrings, our vintage collection is filled with beauty from days past. The pieces are one-of-a-kind, so don't hesitate to make the piece that makes you swoon yours today!vintage-perfume-bottlevintage-canistervintage-perfume-bottles

    We love how simple vintage pearl necklace, jeweled clip-on earrings, vintage brocade clutch, or a vintage hair clip can add a romantic touch to any outfit, or become a treasured statement piece. We love pairing a set of vintage earrings with a fit-and-flare dress and flats for a look that exudes vintage style, or adding a bit of sparkle to a night out when paired with a party dress and metallic heels. In the home, a vintage tea cup, small dish, or vintage jewelry box is perfect for holding trinkets or sitting happily on a shelf with your other vintage finds and modern favorites. Whether you want these pieces to stand out, or blend in with your current collection, each and every piece is rich with style and history. vintage-tea-potvintage-home-decorvintage-jewelry

    Discover the vintage jewelry or vintage decor that will make you swoon! Stop by our collection of antiquated treasures now. 


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  • Wednesday, January 28, 2015

    Today we are so excited to share a beautiful story from Liana Östberg. We swooned over Jonatan's and Liana beautiful story of love that spanned across a few different countries, and now we are so excited to see them tie the knot! We love hearing wedding stories, but this story was particularly captivating because both Liana and her now-husband were able to pull off a surprise wedding! Fall in love with their amazing story and be inspired by their lovely, simplistic wedding complete with touches of floral, pink, and intimate settings. Here is her story:SONY DSC

    On December 29 my husband and I celebrated our one-year wedding anniversary and I still can hardly believe it. As the saying goes, “it feels like it was just yesterday.” What’s even harder for me to fathom is that we were actually able to pull it off. See, no one even knew we were getting married until five days before the ceremony. How crazy were we to plan a surprise wedding?! Did I mention it was at Christmas, I was living in Sweden and planning the wedding 6,000 miles away in California and that I even managed to sneak my wedding dresses (yes, I had two!) into my carry-on on the long flight from Sweden to California without anyone noticing?! 

    See, I’m from California, but for the past four years I’ve been living in Sweden. When my (now)husband (who is Swedish) and I decided we were ready to take the plunge, we were unsure of exactly how we wanted to do it. Being a bi-continental family, things can get complicated. Where would we have it? California? Sweden? Somewhere else? Who would we invite? Would everyone even be able to come? It became quite stressful and we almost decided not to do it at all. Well last year, as luck would have it, my husband’s family decided it would be fun to spend Christmas in California (to soak up some sun while Sweden is nothing but snow and darkness). Even better, my family was planning a mini-reunion with my aunts, uncles and cousins. So for the first time, both of our families would be all-together in one country at the same time. We jumped at the chance. SONY DSCSONY DSC

    Instead of making a big hype though and getting too many people involved, we decided to keep our plans secret. We really didn’t want to turn our wedding into too big of an event, and anyways, can you imagine everyone’s faces when we finally reveal to them what we are going to do? Two months before our trip to California we planned everything and did it completely online. I have to say, our wedding is a perfect example of the glories of the internet these days. We picked and organized our photographer, found a restaurant, scheduled my hair and makeup and even ordered my husband’s suit all completely online (I almost ordered my wedding dress online as well but got lucky on a shopping day here in Sweden). 

    The craziest part about all this is that no one even had a clue it was going to happen. This made absolutely no sense to me as our families have been asking us for years when we were going to finally tie the knot. SONY DSC

    It was for the best though, because the day we told them—Christmas Eve 2013—their reactions were priceless. First, we showed my diamond ring and announced our engagement. Then we said the cliffhanger, “We have another surprise…” I thought my dad was going to pass out! Luckily he didn't, but when we told everyone we would be going to the church in five days to say our vows, no one could believe it. “What?! WHAT?!” they kept screaming (or “Vad??” in Swedish). It was awesome. 

    While I was excited to give the news, I was equally nervous and scared. What if my parents were mad about us not telling them? My mom didn't go with me to find my dress—will she be heartbroken? Well I had nothing to worry about because everyone was ecstatic. And the best part—they all jumped on the band wagon and helped us put the finishing touches on our day to make it the best ever: my mom ordered us a gorgeous cake (something I hadn't even thought of), my dad got us a limo, my mother and sister-in-law got me gorgeous gifts at an impromptu bridal shower with my grandmother and best friend and on the day of the wedding, when my pre-ordered flower crown wilted into disarray, my mother banged on the door of the closest flower shop until they let her in and saved the day with a new crown and matching bouquet. 

    Some things are meant to be and sometimes timing just works. Our wedding was one of those times, and it was one of the best, most exhausting and amazing days of my life.SONY DSC

    Not only is Liana's wedding story amazing, we can't get enough of her vintage-inspired bridal gown and reception dress! The touches of pink and lovely use of flowers in her pink rose bouquet and crown are like the sprinkles on top of a cupcake. Want to see what Liana is up to today? You can learn more about Liana and her adventures on her blog

    Photography: Eva Baker Photography, Venue: Postino's Restaurant in Lafayette, CA and Gustafsbergs Badrestaurang in Swenden, Flowers: Forget Me Not Flowers, Cake: Cake, Liana's Dress: Aspera Alicja Eklow and Zara, Hair and Makeup: Juliette Grange-Piccolotti, Jonatan's Suit: Charles Tyrwhitt. 


    Do you have "real wedding" photos you'd like to share? We’d love to see them! For your chance to join our Blogger Family and become featured on our blog, send your wedding photos to blog@shopruche.com. Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

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  • Tuesday, January 27, 2015


    We have some exciting news to announce! Drumroll please... all your favorite brands are now in one place! From the gorgeous beaded pieces that always go to a great cause from 31 Bits, to the whimsical modern-vintage dresses of Dear Creatures, you can find them all right here. Once you've landed on the page, all you have to do is click on the brand you desire and start browsing through their curated collection. Step into style with Seychelles vintage-inspired heels and boots, or fall in love with Rifle Paper Co.'s artfully designed collection of floral prints, cards, and adorable phone cases. Shop the indie designers you love and discover new brands we love on our new Brands Page!


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  • Monday, January 26, 2015

    In the mood for something sweet? Valentine's Day is just around the corner, and while we are already taking advantage of the seasonal treats, we're adding a little extra sweetness to our wardrobes with the latest styles for celebrating with your sweetheart. Whether you're preparing for a cozy night in, a night out with your gals, or just letting those you know love them with a handmade gift, find the perfect ensemble for Valentine's Day. The perfect outfit inspiration awaits! 

    We can never resist a pretty print, and this dress adorned with white hearts has us swooning! Pair this dotted dress with heels and a long necklace for a delightfully adorable outfit.heart-printed-dress

    Celebrating with friends? We love this flirty skirt and cozy sweater combination! Add a little extra Valentine's Day flair to your attire with neutral heels and a statement bracelet. valentines-day-dress

    An outfit that exudes modern-chic, this coveted Line & Dot romper, colorblocked heels, and metallic purse is perfect for making an entrance this Valentine's Day. We adore this outfit for date night with the one you love! valentines-day-outfit

    We always adore outfit inspiration for any occasion! Do you have a favorite look? Let us know, and don't forget to shop our Valentine's Day collection for even more sweet styles! 


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  • Sunday, January 25, 2015

    simple-but-significant1-crispImage via Thyme is Honey

    Living simply. Living beautifully means that you allow yourself to embrace simplicity. Instead of dwelling and worrying about each and every little detail, we learn to let go and truly enjoy every moment. We work towards looking at a situation and not seeing anxieties, insecurities, or unnecessary details, but only what is important, essential, and beautiful. Whether it's in the way you approach a new project or your personal style, live beautifully by living simply. 


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  • Saturday, January 24, 2015

    We all know those in-between days can be a bit of a sartorial conundrum. While the sun is shining, there is still a brisk chill in the air that isn't always welcoming to your favorite spring styles. We've created outfits that embody both of our favorite elements of winter style and spring style, and are perfect for bridging the seasons. Effortlessly transition from winter to spring with a few styling tips straight from our stylist, and prepare for some incredible wardrobe inspiration! cute-outfitsspring-style

    Get styling tips and see how we pulled these winter-to-spring outfits together by pressing "play" on the video below!

    Now that you're an expert on transitional style, stop by our collection of styles perfect for taking your style from winter to spring. 


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  • Friday, January 23, 2015


    While we love bold colors and details, one thing we always fall for when it comes to style is texture. Whether it's a decadent brocade, sparkling sequins, or cozy knits, we love incorporating a variety of textures into our wardrobes. We love mixing and matching polka dots, florals, and stripes, but we love a daring ensemble that plays with pairing lace or open knits. We saw a bevy of Ruchettes donning their favorite textures this week, and we know you'll adore them, too! 

    Gracie of Sometimes Gracefully layered our Western Hills oversized sweater over a fitted black dress paired and adorable heeled ankle booties. The scalloped lace hem adds a delicate and feminine touch, and we how it contrasts when paired with the texture of this cozy knit sweater. sometimes

    Sandy Chang from Sandy a la Mode adds a touch of texture to her ensemble with a cozy cardigan and tights adorned with tiny floral blossoms. We adore this bold ensemble that's perfect for transitioning into spring!  sand-a-la-mode

    Katy from Kate and Katy exemplifies a Ruchette in the winter with this adorable and equally cozy outfit. She paired our East London Striped Dress with our Cinnamon Spice Tweed Coat on top. The cute mix and match of tweed and stripes adds to the look with the beautiful woven texture of the coat. She looks stunning and ready for a day out and about! kat-and-katy-crispy

    Sami of Poor and Pretty looks like a ray of sunshine in our Anepalco Embroidered Tassel Top and long pink cardigan. The colorful fringe tassels pop against the crisp white peplum top, and her knit cardigan is the perfect complement. Effortlessly cute, we love how Sami plays with texture in this cute ensemble! poor-and-pretty

    We absolutely adore all these cozy-chic ensembles featuring a variety of textures. Now that we are brimming with inspiration, we can't wait to integrate texture into our weekend attire! 


  • Thursday, January 22, 2015


    Finding the perfect balance of comfort and style can be challenging for an expecting fashion-lover, but mom-to-be Wilmarose of Lovely Jubilee has flawlessly crafted some chic looks for her maternity-friendly wardrobe from her favorite Ruche pieces. Featured on 100 Layer Cakelet, we loved Wilmarose's advice for building a maternity-friendly wardrobe. Collecting the right pieces is essential to creating an outfit that will be wearable throughout your pregnancy and well into motherhood. Wilmarose maintained her style by pairing flowing silhouettes with structured outerwear like a denim jacket, tailored pink coat, and anorak-style jacket. We love how she played with shapes, textures, and prints to create looks that are both flattering and comfy for an expecting mother. Read on for her own tips for dressing your baby bump, and see more maternity-friendly pieces here

    Layer in your waist line: Create a defined silhouette through seams and draping, especially when worn over a flowy dress or top. Plus, layering your outfits will help to stay comfortable when your body is going through temperature fluctuations! maternity-style-03

    Don't shy away from pants! With a little help from belly bands and long tank tops, you can still wear your favorite pants while concealing the zipper. Ever try the hair-tie trick? Just loop one of your hair ties through the button hold of your pants and use it as an extender to connect the button. maternity-style-09

    Bump up a size: sizing up when purchasing cute new clothes for your growing bump is essential, and can help carry your wardrobe into your third trimester. Don't forget to take into consideration that not only is your belly growing, but your bust line is as well! Instead of focusing on the tag, focus on the fit. maternity-style-11

    Skirt the rules: While a pencil skirt wouldn't be the first thing that pops into mind when it comes to maternity style, a pencil skirt with a bit of stretch worn above the bump can be a go-to for a night out or dressing up. Skirts are great for maternity style, and can be worn above or below the bump. You can complete this look with a cropped blouse and clutch! maternity-style-07

    Accessorize! Pull together your cute outfit with accessories! Try playing with scarves, hats, pins, or even a pretty shade of lipstick. The most important thing is to have fun when you are putting your cute maternity outfits together. Even yoga pants and a sweatshirt can feel more put together with a little help from accessorizing. maternity-style-15

    Watch those hemlines: With the arrival of your baby bump, you may find that your favorite dresses have become a little too short to wear on their own. Try pairing your favorite cute dresses with maternity leggings and transform your favorite sundress or floral frock into a cute tunic.maternity-style-01Wilmarose is the essence of maternity style inspiration. By incorporating our maternity friendly outfits, she's comfortable yet maintains her every day style. Looking for more maternity inspiration? See more posts here

    Don't forget to browse our maternity-friendly collection


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  • Wednesday, January 21, 2015

    If you've been following along, you've seen our Marketing Coordinator, Sam, take you through each and every step while planning her wedding, sharing her helpful hints and advice along the way. We've gushed over Sam's engagement ring, when she finally found the gown, and enjoyed hearing her hilarious anecdotes each step of the way. Sam was truly a vision on her wedding day, and the entire event was seamless and true to Sam's rustic aesthetic, interests, and style. Here is her final post with details on how to plan your wedding timeline. 

    In preparation for my wedding, creating a timeline was one of the hardest things to do - and it was not necessarily fun, but so necessary (think cake tasting without all the fun and frosting-filled parts)! I received lots of compliments from all my vendors about how I was the most organized I bride they had ever worked with. While of course this was a huge compliment, my thought process at the time was that if I can have everything planned out, to the point where no one should have any questions or doubts, everyone can do their job to the best of their ability. My Coordinator can do her best job, the vendors can do their best jobs, and I can have a relaxing and wonderful day - as it should be. The lesson I learned? The more you plan ahead, the less you'll have to do on the day of. Here are some things to take into consideration when planning your big day. 

    Logistical Points To Consider:
    1. How long do you need to get ready? (if you hired professional hair and makeup, consult with them to make sure they have time to do what you've hired them to do). 
    2. How long do you want your reception to be?
    3. If the ceremony and reception are in different locations, time the distance and then add time for people who might get lost or who take their time from the first location.
    4. Write down how long you hired each vendor for.
    5. How much time do you have at your venue? Be careful - some places are stricter than others! 
    6. Does the venue allotment time include setup and take down?
    7. What's the earliest your vendors can start setting up, and at what time do they need to depart?
    8. Just know that everything might not (or should not) go exactly to schedule. If there's a really great couple songs that everyone is dancing to, then you can/should delay your cake cutting by a bit. And if your ceremony cuts a bit into your cocktail hour - don't sweat it!
    9. Lastly, don't worry about any of this once your day comes. It will be your mother, maid of honor and Coordinator's job to keep the schedule going and flowing! Enjoy your day and all the hard work you put into it. Also, because I had such a thorough and detailed timeline, it left no room for doubt because everyone knew what they needed to be doing and where and when. The more work you put into the wedding before it starts, the easier it will make the big day!

    Creating The Timeline:
    When creating the timeline, I found that is was incredibly helpful to refer to all the vendors and help by both their first name and by their title, ex: Florist Kim, Coordinator Margie. That way when other vendors are looking at the list, my DJ knows that Margie is the Coordinator, or the Coordinator's name is Margie. It makes for an easier introduction and then they don't have to go asking who is doing what, or who the florist is.

    Determine who in your family and bridal party is capable of handling tasks that you can delegate. There were certain tasks while I was getting ready that I didn't have time to take care of alone and things the groomsmen needed that I couldn't be physically there for. Here's some of my small assignments that made the day easier for me (thanks again family and friends!): 
    Diann (mother-in-law): Breakfast, snacks and drinks for the guys' and girls' getting ready rooms!
    Rachel (sister-in-law): Help bridesmaids with their makeup (she's got a nack for makeup).
    Julie (bridesmaid): Gather valet tickets for girls' cars going to the venue and call the hotel's front desk to have them ready.
    Chris (groomsman): Gather valet tickets for guys' cars going to the venue and call the hotel's front desk to have them ready.

    Photos by Eyelet Images Photography & Flowers by Art With Nature

    My Wedding Weekend Timeline
    To share my thorough and detailed timeline with you, I went through and removed some details and transformed it into a template and left certain information that should help you create your own! Also, make sure to make your timeline easy to understand for everyone involved in your wedding. A helpful tip is to be sure to think of questions they might have and be sure not to use words like me, mine, I will .... use your name or your title, bride to make it a little easier on everyone! 

    << Access The Timeline Template Here >>

    After you've made a draft of your timeline that you're happy with, share it with all your vendors and ensure they have enough time for prep, setup, take down. Finally, double check that the time you have them on the timeline for is in line with what you agreed in your contract (and paid for)!

    Once your timeline is finalized, make sure all your vendors have a copy (I shared all mine to a Google Doc) and print up a few (I did 10) for the day of. I also gave copies to both parents at the rehearsal and to bridal party and family members who requested it. Also note that this is the timeline that worked for my wedding and it isn't a blanket template for every wedding out there. Other brides might have different traditions or needs for their wedding, but I hope this can at least help you think about key details and how to plan out the entire day or weekend. 

    Happy planning,
    ~ Sam, Marketing Coordinator

    Ready to see more of Sam's helpful wedding advice? Take a look at her Registry Recommendations, Wedding Website, Working With Your Vendors and The Music posts!


  • Tuesday, January 20, 2015


    Sometimes it's best to keep things simple. Our latest feature, Pretty Simple, celebrates the concept of "less is more" with effortless styles, clean lines, minimal details, and soft hues. Inspired by morning sunlight, fresh breezes, and blooming buds, Pretty Simple balances the sweet styles of spring and simplistic style. Like a breath of fresh air, our simple style feature is the perfect inspiration for refocusing your wardrobe to bring out subtle femininity and quiet grace. simple-stylesimple-fashionspring-outfit

    Here are a few stylist-approved tips for integrating simplistic style into your wardrobe: 

    1. Layer a button-up over your favorite white tee for a look that balances effortless casual with clean tailoring. 

    2. Lightweight cardigans and open toe booties are must haves this time of year for staying cozy and balancing your minimal ensemble. 

    3. Instead of mixing and matching, try balancing bold colors and prints with neutral shoes and minimal accessories for a look that embraces simplicity.


    Even simple style can make a statement. Stop by Pretty Simple for a look at relaxed and effortless sartorial simplicity. 


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