• Tuesday, December 30, 2014

    letter-from-mai

    When I look back on the past year, it's hard for me to believe that everything that has happened fits into 365 short days! From watching my little Amelie grow a little more each day to watching Ruche blossom and flourish, 2014 has been a year of inspiration, progress, and joy. This year we launched our #LiveBeautifully campaign where we encourage women to embrace the little things and appreciate the small moments, along with the big ones, that make life beautiful. I can confidently say that all of us at Ruche have lived beautifully this year. We've had big moments like watching a lookbook go from an idea to a stunning reality and seeing our clothing featured in publications like Vogue, Zooey Magazine, Lucky, and more. We've shared little ones like watching Amelie's face light up during Ruche's 6th birthday celebration at the 31 Bits warehouse, and then watch her fall asleep, complete with a half-eaten cupcake in hand. She never fails to put a smile on my face. 

    One of the things that I look back on with beaming pride from the past year is our collection of lookbooks. Our recent winter lookbook, Away We Go, takes the cake as one of my favorite lookbooks. The setting of beautiful and historic San Diego brings this romantic collection to life. We always want to give our lookbooks context with a concept or story behind them, and I adore the stories we told this year. A few favorites from this year include the story of a stylish florist's busy day in spring's Flourish to a weekend getaway featuring real-life couple Kristin and Brandon Kidd in summer's Let's Get Lost. 

    Working with the Kidds was such an amazing experience. If you can believe it, they are just as adorable in person as they are in the photos from our summer lookbook!  I feel so lucky that I have the opportunity to collaborate with such talented and gracious people, and it just makes me even more excited for the new year!

    Along with our lookbooks, I also had the opportunity to create features around real-life style conundrums. Twice this year we showed Ruchettes how to create thirty outfits with just thirteen essential pieces. We also showcased a variety of outfits for a variety of workplaces and how to take your office-appropriate outfits to a night out by adding just a few pieces. Making fashion relatable and attainable is something I love doing. print_option02

    Our bridal collection launched in spring, and in addition to gorgeous vintage-inspired wedding gowns, we also included bridesmaid dresses. accessories, shoes, and even a few genuine, one-of-a-kind vintage pieces. We knew that it was a success when the praise from our Ruchettes starting pouring in via email and social media, and we practically bounced off the walls when reading Refinery29's write up swooning over our affordable bridal collection.

    I always wanted Ruche to be more than just a website, so this year we've expanded our website to be even more user-friendly and filled with content. Our search now includes filtering by color, size, and price range to ensure that you find exactly what you need. I personally update our daily features calendar with the exciting new features. While I love working behind-the-scenes on a backdrop for a lookbook or making sure the styling for an upcoming feature is perfect, highlighting the products, brands, or blog posts is my favorite way of sharing the things I am excited about with the Ruche community. Instagram photos, tweets, and emails expressing excitement over their Ruche package are just a couple of ways our customers make me smile and want to work that much harder at making sure they feel at home when landing on Ruche's homepage.

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    Josh and I are so proud of the progress Ruche has made and thrilled for what's to come. We hope to continue to cultivate relationships with our customers and always put Ruchettes first, along with always making Ruche a destination for both fashion and beautiful content like yummy recipes, fun DIYs, and styling inspiration. Thank you for all your support and for another amazing year filled with the most amazing moments. Best wishes to all of you in 2015!

    xo,
    Mai


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  • Monday, December 29, 2014

    best-of-the-season-sale

    Even the chilliest winter days are no match for the darling seasonal styles in our Best of the Season Sale! Our favorite coats, sweaters, cute dresses, and accessories are now 40% off. As a little after-Christmas present, you can also take 30% off your order of $150+ with code BLISS until 12/31 at 11:59 PM PT. Stop by the sale and find something to twirl in for counting down the last moments of 2014, a tailored anorak jacket for a weekend winter getaway, or an oversized sweater for spending a night in with a hot cup of coffee and classic novel! 

    xo,
    Ruche


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  • Sunday, December 28, 2014

    15-things

    The year is winding down and we're taking a moment to reflect on 2014: a year filled with countless laughs, high-fives, and living beautifully. While we're thankful for another year of wonderful memories, we're looking forward to ending 2014 on a good note, so we comprised a list of the fifteen things we are going to accomplish before the clock strikes midnight on New Year's Eve. We hope this list inspires you and helps you find joy in the last moments of 2014! 

    1. Treat yourself to something that spruces up your space.
    2. Read a novel! Go for the classics to try something new, like a graphic novel
    3. Bundle up and spend a day playing in the snow
    4. Craft your own centerpiece.

    easy-diy-centerpiece

    5. Make someone smile with a handwritten note. 
    6. Plant an indoor succulent garden.
    7. Treat a friend to coffee.
    8. Invite a few friends over for a movie marathon. Don't forget the popcorn!
    9. Volunteer at an animal shelter.
    10. Bake an apple pie.

    11. Discover a new way to tie your winter scarf.
    12. Spend an afternoon tackling a DIY
    13. Browse a local museum exhibit.
    14. Give yourself a manicure in a fun hue. We want to try out Pantone's Color of the Year, Marsala!  
    15. Start a new Pinterest board and fill it with inspiration for the new year.

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    Do you have anything to add to this list? Leave us a comment and let us know! 

    xo,
    Ruche


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  • Friday, December 26, 2014

    From cherry to burgundy and brick to Marsala, red is one our our favorite hues year 'round. There's nothing like a bold red lip and cute dress for a night out, or a bold red frock or coat to stand out against a blanket of winter snow. Complementary to any skin tone, a subtle pop of red or a monochromatic look in any shade of red has a swooning. We love how this shade can breathe life into any ensemble, and we spotted a few Ruchettes wearing their favorite red Ruche pieces! 

    Spotted in a red frock complete with a smile and her trademark long locks, Grace of Sometimes Gracefully layers her dress with a gingham print button-up blouse and boots to stay warm in the midst of a flurry of snow!Sometimes-Gracefully-Ruche1

    Jessica of The Steele Maiden combines a few of our favorite things in one winter-ready outfit! A vintage-inspired leopard print coat, red shorts, and darling oxfords make this outfit delightfully retro, yet modern and perfect for the holidays!Leopard_Coat_Sole_Society_Bag_Asos_Oxfords_2

    An essential casual ensemble, Designing From My Closet's Janeane pairs this open knit burgundy sweater with jeans, boots, and a statement necklace for a go-to casual ensemble. We love watching her dress this sweater up and down on her blog by pairing it with a cocktail dress or jeans for an off-duty look. ruche-sweater-a

    Do you have a favorite shade of red? Let us know! And don't forget to see more Style Files featuring Ruchettes by clicking here

    xo,
    Ruche


  • Thursday, December 25, 2014

    happy-holidays

    It's been another amazing year, and we're so happy we've been able to share it with all of you! We've made new friends, laughed with old friends, and smiled through each and every day. We hope your holidays are filled with warm greeting, cozy evening, and plenty of sweet treats to go 'round. Happy holidays, Ruchettes!

    xo,
    Ruche 


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  • Wednesday, December 24, 2014

    'Twas the night before Christmas and all through the house...we were shaking and stirring up some delightful holiday cocktails and drinks! Christmas Eve is usually spend tying up any ribbons on last minute packages, finding the perfect outfit, relaxing with the friends and family that has arrived from out of town, and preparing each and every detail for the festive day of Christmas! Whether you want to relax with a holiday-inspired beverage or save these recipes for your soiree, we have collected a few of our very favorite winter drinks for you to mix, shake, or stir! 

    Cranberry Bourbon Fizz Cocktail: This sweet and tart cocktail is perfect for impressing your guests at any festive fete! Via Style Me Pretty.

     Frosted Gingerbread Martini: An homage to the traditional Christmas treat, this gingerbread martini by Glitter Guide is the essential for getting into the holiday spirit. 

     Mexican Hot Chocolate: Warm up with this decadent Mexican Hot Chocolate recipes by Cali Vintage. A captivating balance of spicy and sweet, this hot chocolate is bound to become a new favorite. 

    Fizzy Cranberry Ginger Pear Cocktail: Just as tasty as it looks, this fruity libation by Heather Christo is a refreshing way to indulge this holiday season! 

    Sugar n' Spice White Russian Cocktail: Waiting On Martha has crafted what has easily become a staple of the holidays. This Sugar n' Spice White Russian is a perfect seasonal spin on an old favorite! 

    Cranberry Cider Punch: Certain to be a crowd-pleaser, this Cranberry Cider Punch is easy to make in batches for large or small parties. How Sweet It Is never disappoints! 

    For even more mixed drink inspiration, stop by last year's autumnal cocktail round-up! And don't forget to find the perfect cocktail attire to match your new favorite libation. Enjoy!

    xo,
    Ruche


  • Tuesday, December 23, 2014

    Even the coziest of homes look even more comforting when decorated with holiday adornments! Trimming the tree wrapped in a favorite sweater or scarf is something we look forward to all year long. When it comes to the holidays, we adore the sentimentality that comes with receiving a homemade gift or the satisfaction of creating your own holiday decor, so we just had to create our own mason jar DIY that is both easy to make and looks charming on any stocking-covered mantle or decorated side table. Photo 11_title

    Supplies:

    Mason Jar
    A sheet of black paper
    Santa Snow Spray
    Tea Light Candle
    Double tape or regular tape
    Stationary supplies: pencil, ruler, and scissors or craft knife

    mason-jar-diy

    Step 1: Sketch an outline of a town. We drew outlines of houses, complete with windows and chimneys, and trees of varying sizes. We left the windows larger so we could cut them out later to add more depth to our town when placed against candlelight. holida-mason-jar

    Step 2: Using a black sheet of construction paper, measure the circumference of your jar and determine how high you want your town to extend. Your township should cover at least half of the height of the jar.mason-jar

    Step 3: Using a pencil, trace your town onto the black construction paper. The trees and houses do not have to be the same height. It is visually compelling if some buildings are higher than others. Cut out your sketch with scissors. diy-mason-jar

    Step 4: Spray 1 inch to 1 ½ inch of the jar with Santa Snow Spray. To create a light misty appearance of snow, spray the jar from a distance.  Put your jar aside to dry for 1 hour.holiday-crafts

    Step 6: Apply tape on your township and on the small trees and buildings before wrapping your jar with it to ensure that it properly stays put. Then tape the end of your town. cute-mason-jar

    Step 7: Place a candle inside your mason jar and light it up for the holidays!  winter-wedding-ideasThere's always room for error - your town country does not have to be perfectly cut out! Once you are finished, place your candle jar around the house and light it up to show the silhouette of a Christmas town country! For more decor inspiration click here, and see more DIY projects here

    xo,
    Ruche


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  • Monday, December 22, 2014

    After a long and relaxing weekend, returning to your routine on Monday can be hard. We want to keep hitting the snooze button and stay in cozy pajamas all day, but the real world calls. Luckily, we have just the thing to perk up your Monday.... an abundance of adorable animals! Whether you're finishing up those last few holiday gifts (it's never too late for a gift card!) or planning your NYE bash, take a little mental break and check out even more cute animals on our Pinterest board!cute-animals cutebunnycute-dogs cute-hedgehogAren't they just the cutest? Even though we can't have hedgehogs and bunnies at the office doesn't mean we can't dream! We hope your Monday is wonderful, Ruchettes. 

    xo,
    Ruche

     


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  • Sunday, December 21, 2014

    snowman

    With a week filled with holiday excitement, getting gussied up, and lots of cooking, baking, and feasting, we're taking this Sunday to relax and spend a little time enjoying the first day of winter. Enjoy your Sunday, Ruchettes! 

    xo,
    Ruche


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  • Saturday, December 20, 2014

    Who's ready to pop the bubbly? We're gearing up for an end-of-the-year celebration filled with confetti, sweet treats, champagne and lots of sparkle. While we may still be scrambling to make sure all of our Christmas arrangements are set up perfectly, we're still dreaming of watching the ball drop and counting down the last few moments of 2014. With today's Style Steals, you can perfect your New Year's Eve outfit with 50% off 100 styles that will make you the toast of the town. Hurry - the sale ends tonight at 11:59 PM PT! glitterguidenewyears2014-13-e1388346123652Southern_Fried_Paper_NYE_39OmbPkBsZIg8q7qB-p-NcVi7yLe4wPWHfxIz5zzB0tKYnyeshoot_scottandrewweddings_90$!900xImages Via 1 | 2 | 3 | 4

    We're just brimming with inspiration! Now to find the perfect outfit for New Year's Eve... stop by Style Steals now! 

    xo,
    Ruche


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