• Tuesday, January 6, 2015

    We are in the first full week of 2015 and we're diving into our New Year's resolutions head on. While we are certain you've had an ear-full when it comes to resolutions like hitting the gym and staying organized, we are doing our best to keep our resolutions ambitious, but attainable. Part of living beautifully means focusing on the little moments that make us smile, so we are starting 2015 by promising to both acknowledge and celebrate the little things. Here are the tiny ways we plan on making 2015 even more beautiful one day at a time! 


    Cultivate Yourself: We are always fans of getting the appropriate amount of excercise and eating healthy, but this year we're making a point to ensure that our inside is getting just as much as attention as the outside. We're cultivating ourselves by making a point to pay attention to the little things, find a reason to smile every day, and finish each day with insightful reflection. Something as small as the way the light shines through our curtains at sunrise or watching steam dance above a cup of tea can make each day magical, and we're planning on paying more attention in 2015!  

    Take a Tech Break: We've all found ourselves in this situation: we go to meet friends for dinner only to find the table absorbed in their smart phones and no longer engaging with one another. It's okay - we are all guilty of this (especially when there are so many adorable puppy Instagram posts to look at!). Make the time with friends and family count and pledge to leave your phone in the car or on silent in your purse during your time together. 

    Give Back: Try spending a little time doing good by giving back. You could do this by volunteering in your community, or by doing something as small as buying coffee for the person behind you in line or helping a neighbor bring in groceries. Even little things like making sure your home or office has containers specifically for recycling or donating gently used goods and clothing to a local shelter are simple and easy ways to make the world a better place this year. 

    Keep Learning: In the new year, keep learning by trying something new. Conquer a DIY project, trade re-watching your favorite rom-com for a stirring documentary, or even learn a few phrases in a foreign language. If you want to embark on a more academic endeavor, there are endless resources for taking free college-level classes online. Your interest might even turn into a regular hobby! The important thing is to keep trying, doing, and exploring. 

    Always Aim High: While aren't advocating overwhelming yourself with near-impossible goals, we always believe in aiming high and never settling. It's a new year with new opportunities, so don't be afraid to finally take the steps you were afraid to make in 2014. We are dreaming big in 2015! 

    Do you have a New Year's resolution you've been working hard at? We would love to know about it! Leave us a comment below! Achieve your more style-savvy resolutions by browsing our latest features or new arrivals now. 


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  • Monday, January 5, 2015

    2015 has barely started and we already are watching our agendas fill up with festivities, busy afternoons, weekend getaways, and work meetings! After a relaxing holiday break, we are ready to jump right in to a new year, and we've curated a collection of outfits for all of your engagements in the month of January. Prepare for a stylish month and don't forget to take 25% off orders $100+ with code LOVE or take 40% off orders $200+ with code NEED. Stop by the feature to see even more effortless ensembles to get you through the month!

    Gallery Opening: get gussied up in this formal outfit perfect for making an entrance. Chic and sophisticated, a belted coat, floral dress, and clutch is perfect for attending a gallery opening!cute-formal-outfit

    Girl's Night Out:Put a classy spin on girl's night out with a floral skirt, chiffon blouse, and cutout booties. You'll be in the perfect attire for dancing the night away! classy-girls-night-out

    Weekend Getaway: Fly south for the winter or embark on a road trip in denim and plaid. An overnight bag is perfect for carrying your essentials!  vacation-outfit

    Antique Shopping: Discover the best vintage treasures in a soft brown moto jacket and breezy maxi skirt. A top knot hairstyle completes your antique shopping outfit!cute-outfit

    Coffee Date: Relax with an espresso in hand, infinity scarf, and printed dress on your next coffee date! Ankle booties are a comfy essential. coffee-date-outfitSee more of the Looks We Love for the month of January here


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  • Saturday, January 3, 2015

    It may be the sparkle of twinkling lights that still hang in our local neighborhoods and downtown streets, but we're not ready to let go of the holidays quite yet. This romantic and rustic wedding shoot from Style Me Pretty featuring one of our vintage-inspired lace wedding gowns has us head over heels! We can practically feel the brisk mountain air and hear the crunching sound of fallen leaves when gazing upon these gorgeous images. Our floor-length lace Rosanna wedding gown looks stunning against a backdrop of bare branches and a wintery bouquet. The touches of pinecones, needles, and shades of red in the wedding table setting is the perfect balance of rustic charm and holiday cheer. ruche-bridal-dresswinter-weddingwinter-wedding-ideaswinter-wedding-pictureswedding-in-the-woodsweddings-in-winterwinter-centerpiecewinter-table-settingwinter-wedding-inspiration

    For even more bridal inspiration, stop by our Wedding tag or see our collection of vintage-inspired and affordable wedding dresses in our bridal collection


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  • Friday, January 2, 2015

    There is something undeniably feminine about a skirt. A full and flouncy a-line or a tailored pencil silhouette can be easily dressed up or down and take you from a morning meeting to happy hour with friends while keeping your ensemble soft and ladylike. While many people skip skirts when preparing an outfit to brave the winter weather, we applaud a Ruchette that isn't afraid to skirt the rules. A few Ruchettes took their versatile skirts and curated gorgeous, seasonally appropriate outfits that we're swooning over!

    Elsie of A Beautiful Mess stands out against a grey winter sky in this captivating outfit. She pairs a structured mustard-hued pencil skirt with a cozy cardigan and basic crop top and tousled locks. We love how this look is feminine, yet edgy and plays with a few of our favorite winter hues. a-beautiful-mess

    Time to shine! Laura from Walking in Memphis in High Heels gives a laid back touch to this metallic midi skirt by pairing it with an oversized cable knit sweater in a gorgeous shade of green. Her golden accessories and clutch make this outfit perfect for a night of celebrating or a romantic dinner date. walking-in-memphis-in-high-heels

    Vintage-inspired with a bohemian touch, Beth of B. Jones' Style stuns in our slate grey pleated maxi skirt and printed button-up blouse and blazer. Ultra-chic, she completes with a black wide brim hat and satchel. We're enamored with this outfit! grey-maxi-skirtFrom maxi to mini and floral to polka dot, a skirt can be worn anytime from a backyard summer soiree to a harvest festival or playing hostess. See more Ruchette style with our Style Files!


  • Thursday, January 1, 2015

    Happy New Year, Ruchettes! We're starting 2015 with Jordyn of The Pretty Lovely Blog, our January Ruchette of the Month. You may have seen Jordyn featured in Style Files or learned how to make a DIY holiday centerpiece on our blog before, but now is your chance to get to know this darling gal a little better. Currently residing in Washington, Jordyn balances her budding career as a florist with her adventures in her town and in her personal style. This long-locked beauty has captured our hearts with her talent and sweet and genuine voice and thirst for adventure. Follow Jordyn on her blog, and keep reading to learn more! 


    Describe your style in 3 words.
    Feminine, Rustic, Effortless

    We love seeing the gorgeous floral arrangements you create, and have even shared them on our blog before! What are a few of your favorite flowers? 

    Delicate looking flowers are most often my favorite. Peonies are at the top of the list, closely followed by my newest favorite the Café Au Lait Dahlias. They are literally the size of a dinner plate and the most gorgeous pale pink color. I got these tubers for Christmas and I can't wait to grow my own this year!

    What do you love most about being a Ruchette?

    All of the inspiration it brings! The lookbooks are always so gorgeous and they give me endless ideas for my own outfit photos. Oh! And gorgeous clothes.


    You currently reside in Washington. How has your wardrobe changed since moving into winter?

    I find myself gravitating to darker colors and definitely more layers.

    What can we find you doing when you aren't blogging?

    When I'm not blogging, you can find me looking at endless photos of bouquets and arrangements, reading flower blogs like FloretField to Vase and Philosophy Flowers and planning my own adventure in the floral community. Big plans coming for 2015!

    Do you have any New Year's resolutions?

    Arrange flowers for at least 2 more weddings than I did last year and make the huge leap to starting my own business. 2014 was a learning year for me and I feel that 2015 is going to be about putting all of the things I learned into action.

    What items are currently on your Ruche wishlist?

    I love the Fulton Skirt by Kling, paired with the Willow Creek Knit Sweater and the Wine Vineyard Buckled Booties. Such a comfy outfit!

    Does your personal style influence your floral arranging style? 
    Absolutely! I love to wear lots of layers and love textures so my arrangements have lots of different elements in them. Foliage, berries, seedpods, all sorts of different florals and even edibles (green beans and tomatoes on the vine are perfect to add in centerpieces!). It adds interest and every time you look at it you find something new.


    Our motto here at Ruche is #LiveBeautifully. How do you live beautifully?
    I live beautifully by never letting the small stuff get me down. You’ll never know what you might miss when you’re in a funk over the little things.

    Quick Fire!
    Chambray or tulle? Don’t make me choose! Can I say both?
    A glass of wine or bottle of craft beer? A glass of wine
    Beach or mountains? Mountains! No question.
    Hot cocoa or hot coffee? Hot Cocoa!
    Phone, keys, wallet, and..... Chapstick!

    We can't wait to see more from this adventurous lady in 2015. Have a wonderful January, Ruchettes!


    Are you a fashionable blogger too? Join our Blogger Family! Send your Ruche outfits to blog@shopruche.com for a chance to become featured. *Please note that all outfits must include at least one Ruche item.

  • Thursday, January 1, 2015


    A new year, a new month and... a new desktop calendar! We are looking forward to seeing to what the new brings, so we're starting it on the right foot with a new desktop wallpaper. Click here to download the high-res version!


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  • Tuesday, December 30, 2014


    When I look back on the past year, it's hard for me to believe that everything that has happened fits into 365 short days! From watching my little Amelie grow a little more each day to watching Ruche blossom and flourish, 2014 has been a year of inspiration, progress, and joy. This year we launched our #LiveBeautifully campaign where we encourage women to embrace the little things and appreciate the small moments, along with the big ones, that make life beautiful. I can confidently say that all of us at Ruche have lived beautifully this year. We've had big moments like watching a lookbook go from an idea to a stunning reality and seeing our clothing featured in publications like Vogue, Zooey Magazine, Lucky, and more. We've shared little ones like watching Amelie's face light up during Ruche's 6th birthday celebration at the 31 Bits warehouse, and then watch her fall asleep, complete with a half-eaten cupcake in hand. She never fails to put a smile on my face. 

    One of the things that I look back on with beaming pride from the past year is our collection of lookbooks. Our recent winter lookbook, Away We Go, takes the cake as one of my favorite lookbooks. The setting of beautiful and historic San Diego brings this romantic collection to life. We always want to give our lookbooks context with a concept or story behind them, and I adore the stories we told this year. A few favorites from this year include the story of a stylish florist's busy day in spring's Flourish to a weekend getaway featuring real-life couple Kristin and Brandon Kidd in summer's Let's Get Lost. 

    Working with the Kidds was such an amazing experience. If you can believe it, they are just as adorable in person as they are in the photos from our summer lookbook!  I feel so lucky that I have the opportunity to collaborate with such talented and gracious people, and it just makes me even more excited for the new year!

    Along with our lookbooks, I also had the opportunity to create features around real-life style conundrums. Twice this year we showed Ruchettes how to create thirty outfits with just thirteen essential pieces. We also showcased a variety of outfits for a variety of workplaces and how to take your office-appropriate outfits to a night out by adding just a few pieces. Making fashion relatable and attainable is something I love doing. print_option02

    Our bridal collection launched in spring, and in addition to gorgeous vintage-inspired wedding gowns, we also included bridesmaid dresses. accessories, shoes, and even a few genuine, one-of-a-kind vintage pieces. We knew that it was a success when the praise from our Ruchettes starting pouring in via email and social media, and we practically bounced off the walls when reading Refinery29's write up swooning over our affordable bridal collection.

    I always wanted Ruche to be more than just a website, so this year we've expanded our website to be even more user-friendly and filled with content. Our search now includes filtering by color, size, and price range to ensure that you find exactly what you need. I personally update our daily features calendar with the exciting new features. While I love working behind-the-scenes on a backdrop for a lookbook or making sure the styling for an upcoming feature is perfect, highlighting the products, brands, or blog posts is my favorite way of sharing the things I am excited about with the Ruche community. Instagram photos, tweets, and emails expressing excitement over their Ruche package are just a couple of ways our customers make me smile and want to work that much harder at making sure they feel at home when landing on Ruche's homepage.


    Josh and I are so proud of the progress Ruche has made and thrilled for what's to come. We hope to continue to cultivate relationships with our customers and always put Ruchettes first, along with always making Ruche a destination for both fashion and beautiful content like yummy recipes, fun DIYs, and styling inspiration. Thank you for all your support and for another amazing year filled with the most amazing moments. Best wishes to all of you in 2015!


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  • Monday, December 29, 2014


    Even the chilliest winter days are no match for the darling seasonal styles in our Best of the Season Sale! Our favorite coats, sweaters, cute dresses, and accessories are now 40% off. As a little after-Christmas present, you can also take 30% off your order of $150+ with code BLISS until 12/31 at 11:59 PM PT. Stop by the sale and find something to twirl in for counting down the last moments of 2014, a tailored anorak jacket for a weekend winter getaway, or an oversized sweater for spending a night in with a hot cup of coffee and classic novel! 


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  • Sunday, December 28, 2014


    The year is winding down and we're taking a moment to reflect on 2014: a year filled with countless laughs, high-fives, and living beautifully. While we're thankful for another year of wonderful memories, we're looking forward to ending 2014 on a good note, so we comprised a list of the fifteen things we are going to accomplish before the clock strikes midnight on New Year's Eve. We hope this list inspires you and helps you find joy in the last moments of 2014! 

    1. Treat yourself to something that spruces up your space.
    2. Read a novel! Go for the classics to try something new, like a graphic novel
    3. Bundle up and spend a day playing in the snow
    4. Craft your own centerpiece.


    5. Make someone smile with a handwritten note. 
    6. Plant an indoor succulent garden.
    7. Treat a friend to coffee.
    8. Invite a few friends over for a movie marathon. Don't forget the popcorn!
    9. Volunteer at an animal shelter.
    10. Bake an apple pie.

    11. Discover a new way to tie your winter scarf.
    12. Spend an afternoon tackling a DIY
    13. Browse a local museum exhibit.
    14. Give yourself a manicure in a fun hue. We want to try out Pantone's Color of the Year, Marsala!  
    15. Start a new Pinterest board and fill it with inspiration for the new year.


    Do you have anything to add to this list? Leave us a comment and let us know! 


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  • Friday, December 26, 2014

    From cherry to burgundy and brick to Marsala, red is one our our favorite hues year 'round. There's nothing like a bold red lip and cute dress for a night out, or a bold red frock or coat to stand out against a blanket of winter snow. Complementary to any skin tone, a subtle pop of red or a monochromatic look in any shade of red has a swooning. We love how this shade can breathe life into any ensemble, and we spotted a few Ruchettes wearing their favorite red Ruche pieces! 

    Spotted in a red frock complete with a smile and her trademark long locks, Grace of Sometimes Gracefully layers her dress with a gingham print button-up blouse and boots to stay warm in the midst of a flurry of snow!Sometimes-Gracefully-Ruche1

    Jessica of The Steele Maiden combines a few of our favorite things in one winter-ready outfit! A vintage-inspired leopard print coat, red shorts, and darling oxfords make this outfit delightfully retro, yet modern and perfect for the holidays!Leopard_Coat_Sole_Society_Bag_Asos_Oxfords_2

    An essential casual ensemble, Designing From My Closet's Janeane pairs this open knit burgundy sweater with jeans, boots, and a statement necklace for a go-to casual ensemble. We love watching her dress this sweater up and down on her blog by pairing it with a cocktail dress or jeans for an off-duty look. ruche-sweater-a

    Do you have a favorite shade of red? Let us know! And don't forget to see more Style Files featuring Ruchettes by clicking here


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