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  • Saturday, February 15, 2014

    Happy Presidents’ Day weekend! You know we can’t resist a celebration, so in honor of Mr. Washington’s 282nd birthday, we’re giving our Ruchettes a special deal! Shop our selection of treats under $10, $20 and $30 dollars to find a cute accessory, clothing item or home decoration to inspire you as you forge your own legendary path! With your new treasure in tow, what will you go on to accomplish? Offer valid until 2/17, 11:59 PM PST.

    Happy shopping!

    xo,
    Ruche


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  • Saturday, February 15, 2014

    Our latest installment of the Intern Diaries focuses on the exceptional Jessi -- a bright-eyed, energetic gal with a knack for finding pretty images and a natural talent behind the camera! We couldn’t wait to see her charming, feminine outfits and hear her new ideas each day she spent in the office. Jessi also starred in our half birthday video and endured huge amounts of tissue confetti while still managing to hold the perfect smile. We can’t wait to see where Jessi’s charisma and talents take her!

    What inspired you to apply to Ruche?
    Since I’m a PR major at Cal State Fullerton, I really wanted to find an internship that would incorporate my studies but also my passion into their program. When I saw that Ruche was looking for a PR/editorial intern I thought it was too good to be true! I had already been familiar with Ruche and loved their products and what they stood for but had no idea that they were located in Fullerton! I applied right away and was ecstatic when I got the position.

    What did your typical day in the office entail?
    My typical day in the office always started with a hot cup of tea at my desk! The Ruche blog was my primary focus during my internship and I spent time researching photos, writing content, gathering DIY projects and learning about other interesting and talented bloggers. I can’t forget to mention the adorable four-legged coworkers that would come sniff by my desk and keep my lap warm occasionally!

    What were some of your favorite projects?
    Interning at Ruche doesn’t mean just sitting at a desk all day! I loved the opportunities I had to watch video shoots and even take part in them (check out the Ruche half birthday sale video!). As an intern I was able to photograph some products for the Ruche blog and even create some DIY crafts featured in the Ruche email newsletters. I was happy to help and take part in any projects to be honest!

    What was the most important thing you learned during your internship?
    I have tried to absorb all of the information and experiences I’ve taken part in since starting my internship at Ruche. I guess if I had to narrow it down, I would say that some of the most valuable information that I’ve learned would be about branding. Ruche has not only created a gorgeous website for women to shop, but a website that encourages them to live life beautifully and lets them know that every day can be the best day ever. The Ruche brand and what they stand for is an inspiration to all and that is truly an important thing to soak in and remember!

    What advice would you give to future Ruche interns, and students about to start internships in general?
    It is always important to start with yourself. Know your interests and your skills and strengths when applying for internships; it will make your search much easier! Some advice for future Ruche interns would be to always let your personality shine, ask questions and provide your best work in everything that you do!

    Is there anything else you would like to share about your experience?
    Interning at Ruche was such a wonderful opportunity and I will be forever grateful for all of help and mentorship I received while I was here! I’m not going to lie, I am definitely going to miss writing blog posts, but I can’t wait to see how all of my experiences at Ruche help to shape my future. Thanks guys!!

    -- Jessi, PR & Editorial Intern - Winter 2013/2014

    If you are interested in interning at Ruche, we always have our internship doors open! Our internship opportunities can be found at the bottom of the career page on our website. Just to warn you, the prerequisite is that you must love all types of sweets - doughnuts, cake, cookies, Nerds, etc! ;)

    xo,
    Ruche

     


  • Friday, February 14, 2014

    After launching our latest lookbook, Our Fair Lady we couldn’t help but make plans to curate bar carts of our own! Something about concocting a drink with the help of a vintage-inspired bar cart is just so much more sophisticated than digging through your cupboard for the rum you were gifted last Christmas -- even if the ingredients are identical. But with all of the elaborate recipes and drink combinations out there, the world of alcohol can seem a bit daunting. The good news is, once you purchase a bar cart to fit your aesthetic taste, curating your liquor collection is much more fun than it is mind-boggling! Here are our tips on how to go from starting your bar cart to hosting a party with the perfect selection of drinks for family and friends.

    Starting a bar cart:
    1. Once you find the bar cart you’ve been searching for, begin by purchasing a bottle of your favorite alcohol. It might be tempting to go straight for something fun (like limoncello), but start with a simple base you can use to make a wide array of cocktails. Love tequila? Pick your go-to brand. All about rum? Select a bottle to christen your new bar cart.

    2. Splurge on the right things. Don’t add a fancy, imported whiskey to your bar cart if you don’t know anyone who will use it! Start with base liquors you’re certain you or your friends like, and spend more on alcohol genres that adhere to more of a hierarchy as you move up the shelf. Save where you can on alcohol you’ll be mixing, and spend a little extra on liquor that is often enjoyed neat.

    3. Take your time and build your bar cart collection slowly -- it’s much more fun that way! You won’t feel overwhelmed by the assortment and will learn just how versatile each alcohol is. It’s surprising just how many drinks you can make with each type of liquor, so get creative with what you’ve got!

    4. If you love drinks made with clear alcohol, make sure there’s still a brown liquor option in your bar cart for future guests. On the contrary, if you’re a bourbon lover, pick up some vodka for friends who prefer something clear. Having both categories of liquor represented will insure there’s something in your bar cart for everyone!

    5. Not sure which alcohol to start with? Pick a few common cocktails or ones you know you’ve enjoyed in the past, and buy the base alcohol used in those recipes to begin your bar cart. From there, you’ll discover new drinks that incorporate those alcohols you have on hand!

    Upgrading your bar cart:
    1. Ready to make your bar cart more advanced? Test out some new alcohols! Start with small bottles to discover your preferences, and once you know you love a liquor, you can upgrade to a bigger size.

    2. Experiment with flavored liquors, syrups, ingredients and methods. Try making that margarita blended, or pick up some coconut cream to add to your standard rum and pineapple juice.

    3. Are you the DIY type? Search for simple recipes on how to make syrups at home to add to your drinks, or learn how to garnish your glasses with colored sugar or fruit!

    4. Invest in tools to help you create an even wider variety of cocktails with the ingredients you have in your bar cart and fridge. Cocktail shakers, muddlers, strainers, fancy corkscrews -- these tools help stretch the contents of your bar cart and don’t cost a fortune.

    Readying your bar cart for a party:
    1. Make sure you have the aforementioned tools on hand even if you’re still starting out with your bar cart. Start with a cocktail shaker and the necessary bottle openers, and add those strainers, muddlers, and other tools if you want make the experience feel even more authentic. You can always improvise if you’ve forgotten to pick up a tool, so don’t fret!

    2. If you have extra time and money (and don’t already have some at home), hunt for some fun, inexpensive glasses to pair with the cocktails you have planned. Glasses are another thing you can collect gradually -- just add to your collection as you spot glassware at antique markets and local stores. Over time you can build a selection of glasses specific to the drinks you tend to make with your bar cart!

    3. To spruce things up even further, add little extras like bitters, fresh lime, olives, lemon, mint, maraschino cherries, and sugar cubes to your bar cart display. Don’t worry about having all of these things on hand -- the selection should depend on the alcohol you have available in your bar cart and the drinks you have in mind.  

    4. Stock your fridge with plenty of mixers. Thankfully, mixers tend to be very affordable, so make sure there is enough soda water, ginger beer, tonic, juice, cola and so forth to accommodate your bar cart. Remember that some ingredients, like grenadine, will also give guests who prefer soft drinks the option of preparing their non-alcoholic drinks some extra flair.

    5. Display is key! If you want to make your standard grocery store juice or other mixer appear a little fancier, pour some into a cute pitcher for a homey touch. Transfer lower-shelf alcohol to hand-labeled bottles and display your garnishes in decorative ramekins. No one will know if you purchased your ingredients on a tight budgets!

    6. If you and your guests are coffee lovers, take things to the next level by stocking Bailey’s or Kahlua in your bar cart to have on hand for after-dinner drinks.

    Now the only thing left to decide is if you’d like your drink shaken or stirred! Now the only thing left to decide is if you’d like your drink shaken or stirred (and also which ladylike ensemble you’ll be wearing when you host that next party)! Cheers!

    xo,
    Ruche


  • Friday, February 14, 2014

    In the spirit of Valentine's Day, Nicole Alyse (the beauty of Running In Wedges) shared her love story with us. Simple and sweet, she reminds us that love can be found when you least expect it.

    Sometimes I've felt like a jaded New Yorker when it came to love. Maybe a little bit Carrie Bradshaw at times, if you will. It's no surprise, in a city so big, it's hard (actually, nearly impossible) to fall in love.. even harder, to stay in love.

    It's true what they say, once  you stop looking for something, it comes to you. It may have always even been right in front of you, but you are so wrapped up you can't even see it!

    Two years ago, on New Years eve, I decided to not spend it with anyone who I was currently dating. (Dating, meaning going on dates with. No one that was my "boyfriend") I really thought about my current situation, and decided I didn't want to start the year off with anyone I didn't see myself with moving forward. So, what did I do? Threw on my biggest platforms, and headed out to my friends party in Williamsburg to celebrate New Years eve with my date, myself. To be honest, I felt great about this.

    Clock strikes 12, and in comes a boy I've never seen before. I guess you could say, it was love at first sight. We started chatting in the kitchen when we both nearly knocked over a picture frame and couldn't stop laughing. We decided to head to a bar down the street to go dance the New Year away and It was instant chemistry. From that day on, we spent a week straight together. From there, we were boyfriend and girlfriend nearly a month or two later.

    Today, over two years later, we've shared so many amazing memories together. We've become the best team I could ever imagine. We're even in our final days of opening our own vintage boutique, American Gypsy Vintage, in Beacon, NY and living together! 

    It's amazing what comes to you once you stop looking for it. Trust me, I've now been dating my best friend for the past two years. Love is such a funny and wonderful thing. Happy Valentines Day!

    -- Nicole Alyse, of Running In Wedges

     ♥

    Ruchettes, do you have a story to share? Send it to blog@shoruche.com for a chance to be included in our Real Stories! For even more love today, watch our video below and let us know how you #livebeautifully too.

    xo,
    Ruche


  • Friday, February 14, 2014

    Hi there, Ruche Readers!  I’m Amy, aka One Artsy Mama.  Usually on my blog, I share all kinds of honest inspiration for everyday life; projects that are “honestly doable,” fashion and beauty tips that are “honestly wearable,” kids’ projects that are “honestly teachable,” and more!  But today, I’m thrilled to be here on Ruche’s blog to share a love story with you…my own.  Believe it or not, my hubby and I have known each other for a little more than seventeen years now!!  We started dating 14 years ago and celebrated our 12th wedding anniversary this past December.  Wow.  That makes me feel old.  Moving on…

    We originally met when I was 15 and he was 18.  {Do not, I repeat, do not do the math.  I am 29.  Again.}  He had just graduated high school and I had finished 10th grade.  That summer, we both ended up going on the same youth retreat weekend, something called Chrysalis.  We didn’t get to know each other very well, because a lot of the talks and small group times were separated by gender, but I did notice that he was cute.  I mean, look at him…it’s not hard.  It wasn’t until several years later, when I was a sophomore in college, that we reconnected and decided to start dating.  We had lots of adventures together and frequently ate Chinese, where he would always open his fortune cookie and pretend the fortune said, “Help, I’m being held hostage in a fortune cookie making factory.”  {To this day, he does that and still thinks it’s funny.}

    He proposed on my 20th birthday by taking me to the place where we had reconnected {Pizza Hut} for dinner, and after we finished eating, the waitress brought out balloons and two fortune cookies on a plate.  When I opened mine, it read, “Will you marry me?”  He had chosen a beautiful heart shaped diamond for me, and I happily accepted his proposal.  We got married a year later, during the winter break of my senior year of college and have spent every day since then deepening our friendship and our love for each other.  We love to quote this song lyric to each other: “I love you more today than yesterday…but not as much as tomorrow.”  In fact, that’s engraved inside his ring.  It’s impossible to sum up our entire relationship up to this point in just three photos, but if I had to try, these are the ones I would choose.

    Shortly after our marriage, hubby signed us up for a month’s worth of ballroom and swing dance lessons.  Both of us fell in love with dance and have been partners ever since. Dance is really a beautiful picture of how a relationship works; we’re mutually moving in the same direction and communicating with subtle cues as we navigate the floor.  I had no idea when we first started that it would lead to me changing careers and becoming a dance instructor, and I had no idea what an amazing support and encouragement hubby would be when I took that big leap of faith!

    As my regular readers know, our family loves the Baltimore Ravens!  But you may not know just how serious we are about our team!  It’s one more thing we have in common. We wear our jerseys and faithfully watch every game together {usually from our couch; we’re not typically lucky enough to have tickets!}.  We jump and yell and occasionally throw pillows at the television.  And we also co-manage our fantasy team, the Bad Lattatudes, which gave us a silver lining this past season when the Ravens didn’t perform well.  Because our fantasy QB was Peyton Manning.  Enough said.

    And, we go on adventures together.  We have a balance of being responsible but still not taking things too seriously.  Our first date involved taking random pictures {like me sitting in a high chair along the side of the road}, and we still enjoy a good adventure…like parasailing at the beach this summer!  You may remember that I deal with some anxiety, so it’s pretty amazing the things hubby can get me to do!  He encourages and inspires me to be brave, and I’m so thankful for that!

    So, we dance together, we cheer together, and we play together…what about you? What’s your love story?  How do you and your partner “click?”   Are there three pictures or words that represent your relationship? 

    I want to wish you the very happiest of Valentine’s Days this year.  Take some time to let the special people in your life know how much you love them, and then resolve to make sure they know it every single day, not just the 14th of February. Remember, love is a verb!  And speaking of love…I’d love for you to come visit me anytime at One Artsy Mama so I can {hopefully} give you some honest inspiration for your everyday life!

    -- Amy, of One Artsy Mama

     ♥

    As Amy asked, what's your love story? Watch our video below for our thoughts on love and share your thoughts with us too! We'd love to know how you #livebeautifully.

    xo,
    Ruche


  • Friday, February 14, 2014

    It's Valentine's Day and we have been struck with Cupid's arrow! Our Ruchette's flawless style has us falling hard and we are swooning over their perfect ensembles! Spring is filled with things we love including florals and pastels, but we also love evoking more rustic style by pairing things like booties and chambray with our flowing dresses and lace tops. This round of Style Files is filled with pretty prints and patterns perfect for the upcoming spring season.

    Adri of Adri Lately effortless balances her rustic booties and moto jacket with our airy printed shift dress. The darker hues and tights for layering and warmth make this outfit perfect for the oftentimes difficult transitioning weather! Adri's pretty red purse also provides a lovely pop of color!

    Ellie Joy's Ellie always does an amazing job of appearing put together without looking overdone, and her winter chevron ensemble does not disappoint! By combining the black and white stripes of this sweater dress with colorful jewelry, Ellie has created an outfit worthy of a night on the town!

    Chandler of Days of Chandler looks ethereal and ladylike in our floral maxi dress. The long sleeved silhouette and delicate floral pattern make this dress perfect for everything from a spring barbecue or afternoon with the girls. Plus- can you say hair envy? Those long blonde locks are gorgeous!

    Our hearts are aflutter with the lovely styles our Ruchettes have displayed! Take a peek at our stylist's Ruchette outfits for more styling ideas and have a very happy Valentine's Day! 

    xo,
    Ruche 

    Are you a fashionable blogger too? Join our Blogger Family! Send your Ruche outfits to blog@shopruche.com for a chance to become featured. *Please note that all outfits must include at least one Ruche item.


  • Thursday, February 13, 2014

    Whether you’re an advocate for traditional Valentine’s Day plans or tend to go the Galentine route, we’ve got the cutest free e-cards on our site for you to send to family, friends, and that someone special. Take a peek at our e-card selection and make someone’s Valentine’s Day a whole lot sweeter! We won’t tell if you can’t resist sending one to yourself

    Happy Valentine's Day, Ruchettes!

    xo,
    Ruche


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  • Thursday, February 13, 2014

    Today’s love story comes to us from Kirsten Grove of interior design blog Simply Grove.  Started in 2008 as a way to showcase eye-catching design and decor from all over the world, Simply Grove has become a hangout for like-minded creatives with a love of interiors and an appetite for design eye-candy. You will also find Kirsten featured in publications and sites like Better Homes and Gardens, Lucky Magazine, Real Living Magazine, HGTV.com and Design Sponge (just to name a few!). In addition, she was named one of Babble’s Top 50 Design Mom Bloggers of 2011 and has been a speaker at Alt Summit 2011, 2012 and 2013. Read on for her sweet thoughts on being a parent!

    This Valentines I plan on celebrating the lives of 3 very special people to me. My husband, my son and my daughter. My husband, whom I've been married to for 13 years, and I adopted both of our children when they were newborns. My son came first and then 13 months later my daughter was born and brought into our lives. Both of my children have amazing stories and both will someday change the world, I have no doubt. When Eden Jo, my daughter, grew into her toddler years, we started noticing similarities between her and I. She started growing tall for her age, like me. Her fair skin has a hard time in the sun, like mine. Her long legs make it hard to find long pants, like it is for me. Even her earlobes are identical to mine. Though she is fabulously more creative than me, we are two peas in a pod. She blesses me everyday with her love for people and life. When I think about how proud I am of her (and my son) almost always my eyes fill up with tears. She is my valentine and I couldn't be prouder of her!

    -- Kristen of Simply Grove

    For more of Kirsten, don’t forget to check out her blog (warning: you may want to give your home a makeover after viewing)! View the rest of our Love Story series here for more heartwarming words.

    xo,
    Ruche

    PS: Our contest is still going on! Head over to our post to see how you can win a $50 gift card!

     

     


  • Thursday, February 13, 2014

    Exciting news, Ruchettes! We’ll soon be launching a brand-new bridal collection on our site! If you’re having a summer or fall wedding, this selection will be ready just in time for you to choose the dreamy ceremony or reception dress you’re still searching for.

    We can’t wait to share these gorgeous designs with our brides-to-be, so sign up here for the special newsletter on our new page to stay in the loop with all of our bridal updates!

    xo,
    Ruche


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  • Thursday, February 13, 2014

     

    Will you be our Valentine? You know you’re always ours! To remind you how much we love you, we’re giving our Ruchettes 14% off sitewide! Just use the code RUCHELOVESME to treat yourself to something special that will last longer than chocolate (though we recommend stocking up on some edible goodies too!). This code is valid until 2/14, 11:59 PM PST, so show yourself some love while you can! Start shopping now!

    xo,
    Ruche


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