• Saturday, November 29, 2014

    Today is Small Business Saturday, and we're thanking each and every one of you for your support! Since our beginning in 2008, we have been so fortunate to see our community of Ruchettes grow. We've watched the clothing and indie brands we adore become staples in our customers' wardrobes and we check the #Ruchette and #ShopRuche hashtag every day so we can see your photos. We love engaging with our community, and this year we have been so lucky to meet you in person at our local warehouse and events! In short, it's been an amazing journey and we can't wait to see what's next. Today we thank you for supporting our small business, and we're inviting you to get a look behind-the-scenes with an interview with our founder Mai! 

    When you were first starting to get Ruche off the ground, what was the biggest challenge you faced?
    The biggest challenge was having to make the decision to leave my full time career to run Ruche.  It was the scariest decision I've ever had to make, but I'm so glad I took the risk.  You never know until you try it! It wasn’t until a year after Ruche started when I actually left my full time job. I don’t recommend giving up everything right off the bat. Take small steps and slowly ease in bigger ones as you go.

    Finish this sentence: Ruche wouldn't be where it is today without...
    Our awesome fans and customers. Our customers really fuel what we do every day.

    As our CCO, you are always involved in creative aspects of the company. Where do you find daily inspiration?
    I find inspiration via Pinterest, Instagram, magazines, and all sorts of bloggers. I could really spend hours on end just combing through the web. 

    The new year is just around the corner! What are you most looking forward to for Ruche in 2015?
    I’m really looking forward to continuing to grow Ruche and its lifestyle. I want to inspire anyone that stops by, whether to shop for something they love, browse through our lookbooks, or read through our blog. There are so many people out there that still have not heard of Ruche!  

    What is your funniest memory from the early days of Ruche?
    My husband Josh supported me through the whole creation of Ruche.  He would give up playing World of Warcraft with his friends to help me ship orders.  As Ruche got busier and busier, he had to start naming and writing descriptions on clothing, something that he knew nothing about before. This was one of his unforgettable descriptions:  “Make an ascent up a winding staircase of pleats above a coral studded road.”  The funniest part was that it was one of our top sellers…he was very proud. 

    What advice do you have for anyone thinking of starting their own business?
    There is nothing more fulfilling than doing what you love and being a business owner, but if you have to choose one, make sure you are doing what you love. I’m lucky to be doing both. Starting your own business will require A LOT of work and sleepless nights.  When you start your own business, it will consume you 24/7, more than any other job. If you have to sacrifice that much of your life, make sure it is something you love doing.

     -- Mai Olivo, Co-Founder & Chief Creative Officer

    We are so lucky to be surrounded by individuals filled with passion each and every day. From our founders Mai and Josh to our photographers to our customer service team and our customers, our community is built on the desire to live beautifully, and we're thanking you for helping us make that a possibility this Small Business Saturday. 

    xo,
    All of your friends at Ruche


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  • Friday, November 28, 2014

    Black Friday has arrived! Skip the busy crowds this year and sit back, relax, and chow down on your leftovers while browsing for cute gifts for everyone on your list. Take 30% off sitewide with code BLKFRDY now

    xo,
    Ruche


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  • Thursday, November 27, 2014

    Happy-thanksgiving-illustration

    We hope your potatoes are perfectly mashed, your pants are perfectly stretchy, and your feast is perfectly plentiful. From our family to yours, Happy Thanksgiving!

    xo,
    Ruche


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  • Wednesday, November 26, 2014

    We're encouraging Ruchettes to #LiveBeautifully this holiday season. From baking cookies for a neighbor to dropping off clothing at a local shelter, we invite you to take a moment to make your community a better place. Our friend Emily Pullen illustrated this beautiful Live Beautifully print exclusively for Ruche, and we're giving away TWO on our Instagram. Stop by the post featuring this print, tag a friend, follow @emily_pullen, and you and a friend could win this gorgeous illustration. 

    Live Beautifully

    Don't forget to stop by her Etsy shop to see even more of her lovely artwork, and use code RUCHERULES for 20% off her entire shop. The giveaway ends December 5th, so make sure you enter now! 

    xo,
    Ruche


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  • Monday, November 24, 2014

    You've checked all your ingredients off your shopping list, you found the perfect decor, you've mastered the perfect table setting for your celebration and now there is only one question left to answer... "what shall I wear?" Whether you're headed to a formal Thanksgiving dinner or relaxed Friendsgiving celebration, we have a bevy of holiday looks perfect for any occasion. Discover the outfits that will take you through a busy day of snapping photos of your nearest and dearest, recreating your grandmother's recipe, and getting that extra slice of pie (don't worry - we won't tell!).  

    Sparkle & Champagne: Pop the bubbly in a metallic ensemble with lots of shine. A formal party wouldn't be complete without this show-stopping outfit featuring a woven metallic blouse, full skirt and swoonworthy Chinese Laundry heels. To make your Thanksgiving shindig complete, don't forget the adorable bottle opener setSparkle & Champagne

    Cute & Comfy: Outfits for the holidays can be tricky if you're style is more understated. Relaxed yet polished lounge pants are essential for keeping your ensemble laid back, but touches of shining details (like a lovely 31 Bits necklace!) and a lacy sweater make this outfit perfect for any holiday soiree. Comfortable & Cute

    Radiance and Elegance: The perfect outfit for the hostess with the mostest, this structured metallic dress paired with a jeweled belt is a must-have outfit for the holidays. Make your time in the kitchen even more special with extra cute market lists and oven mittsThe Perfect Outfit for the perfect meal

    We hope you're looking forward to Thanksgiving as much as we are! While you're shopping for your perfect ensemble, don't forget to stop by our gift guide to find perfect gifts for every personality on your list! 

    xo,
    Ruche 


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  • Saturday, November 22, 2014

    While we love tradition, sometimes it's nice to spice it up! Thanksgiving is filled with the same foods we expect to see each and every year. Fluffy mashed potatoes, a tasty turkey, and stuffing are just a few of the dishes we look for each year. While pumpkin pie is near the top of our favorite Thanksgiving foods, we're exploring alternatives to the expected pumpkin pie this holiday season. Whether you're not a fan of pumpkin, or ready to try something new, these recipes will certainly have you inspired! 

    The Walnut Variation: A Cake2014-0520_finalist_walnut-variation-cake-189

    Ingredients:
    1 ½ cups heavy cream
    ½ vanilla bean
    10 ½ tablespoons butter, softened
    2/3 cup brown sugar
    1 1/3 cups flour
    1 teaspoon baking powder
    4 teaspoons espresso powder
    1 teaspoon salt
    5 egg yolks
    1/3 cup milk
    5 egg whites
    1 cup granulated sugar
    2 teaspoons cinnamon
    ½ cup walnuts, chopped and toasted
    1 tablespoon maple syrup

    Directions:
    1. The night before: Separate eggs and let egg whites sit on the counter overnight, covered with a clean cloth. Pour cream into a saucepan. Split and scrape vanilla bean into the cream and heat until just boiling. Remove from heat and let cool. Cover and chill overnight.

    2. The next day: Preheat oven to 350° F. Prepare a 9 x 12-inch cake pan with buttered parchment. (Alternatively, you can prepare two 9-inch round cake pans.)

    3. In the bowl of a stand mixer fitted with a paddle attachment, cream butter and brown sugar until creamy and fluffy, about 3 to 4 minutes.

    4. Whisk together flour, baking powder, espresso powder, and salt. Add mixture to butter and sugar in 3 increments, mixing fully between additions.

    5. Whisk together egg yolks and milk. Add to batter in 3 increments, incorporating fully each time. Scrape batter into prepared pan.

    6. In a clean mixing bowl (I wipe down my bowl and whisk attachment with vinegar), whip egg whites until foamy. Add sugar and cinnamon and whip to soft peaks.

    7. Spread the meringue over cake batter, cover with toasted walnuts and bake 35-40 minutes, until the meringue is crackly. Let cake cool completely.

    8. Meanwhile, remove vanilla bean from cream. Add maple syrup and whip cream to soft peaks. Cut cake in half and place one half on a cake plate, meringue side up. Cover with whipped cream. Top with remaining half, meringue side up. You will end up with a 2-layer square cake from your single-layer rectangular cake. (If you're doing this in two round cake pans, just top one with the other.) Let sit 1-2 hours.

    9. To go completely over-the-top, serve with a dark chocolate sauce punched up with a few dashes of walnut bitters.

    Sweet Potato Flan2014-0429_nicholas_sweet-potato-surprise-003

    Ingredients:
    The Flan
    1 cup mashed sweet potato
    ½ teaspoon ground cinnamon
    ¼ teaspoon freshly grated nutmeg
    1/8 teaspoon ground ginger
    ¼ cup maple syrup
    4 eggs
    1 cup buttermilk (or yogurt)
    2 teaspoons vanilla extract
    Sea salt

    Caramel Pecans and Maple Yogurt
    1 teaspoon butter
    ½ cup pecans, broken or whole
    1 teaspoon sugar
    Sea salt
    1 cup yogurt
    1 tablespoon maple syrup

    Directions:
    1. Heat the oven to 325° F. In a blender, combine the sweet potato, spices, maple syrup, eggs, buttermilk, vanilla, and 1/4 teaspoon salt and purée until smooth. Divide the purée among six custard dishes.

    2. Put the custard dishes in a large baking pan and pour hot water into the pan until it reaches at least an inch up the sides of the dishes. Bake in the center of the oven for 45 minutes. The flans should be set and barely quiver when shaken. Let cool.

    3. While the flan is cooling, melt the butter in a small pan over low heat. Then add the pecans, sprinkle with sugar, and turn to coat evenly. Cook, stirring frequently, until the sugar coats and caramelizes the nuts. Remove to a plate and sprinkle with salt. Chop as finely or coarsely as you want.

    4. In a small bowl, combine the maple syrup and the yogurt. Taste, and add more maple syrup if you want. Serve the flan topped with a spoonful of maple yogurt, garnished with chopped caramel pecans.

    Mixed Apple Pie2013-1119_CP_mixed-apple-pie-006

    Ingredients:
    For the pie:
    1 cup old-fashioned oats
    ½ cup flour
    ¼ teaspoon salt
    1 teaspoon cinnamon
    ¾ cup toasted hazelnuts, finely chopped
    ½ cup butter, melted
    6 cups mixed apples, cut into 1/4-inch slices
    3 tablespoons fresh lemon juice, plus 1/2 teaspoon zest
    ¼ cup maple syrup
    1 teaspoon cinnamon
    ½ teaspoon allspice
    ¾ cup plus 3 tablespoons flour
    ½ cup brown sugar
    5 tablespoons cold butter, cut into 1/2-inch cubes

    Tangy Maple Cream
    ½ cup heavy whipping cream, chilled
    ½ cup plain Greek yogurt
    1 teaspoon maple extract

    Directions:
    1. Combine oats and next 5 ingredients in a medium-sized bowl. Drizzle butter over top and mix well. Press mixture firmly and evenly into the bottom and sides of a 9- or 10-inch greased pie plate to form a thick crust.

    2. Preheat oven to 375° F. Place a medium-sized glass or stainless steel bowl in the freezer to chill. Place apples in a large bowl and drizzle with lemon juice and maple syrup; mix well. In a small bowl, combine lemon zest, cinnamon, allspice, and flour. Sprinkle mixture over apples and toss to coat. Evenly distribute filling into unbaked crust.

    3. Place apples in a large bowl and drizzle with lemon juice and maple syrup; mix well. In a small bowl, combine lemon zest, 1 teaspoon cinnamon, allspice, and 3 tablespoons flour. Sprinkle mixture over apples and toss to coat. Evenly distribute filling into unbaked crust, taking care to layer the apples. This will ensure your pie desn't fall apart when you cut into it.

    4. For the topping, combine remaining flour, brown sugar, and butter in a medium bowl. Using a pastry cutter or your fingertips, rub in the butter until moist clumps form. Sprinkle topping over filling and pat neatly into place.

    5. Bake pie for 45 to 60 minutes, or until the apples are soft and the crust is browned on the edges. This takes about 50 to 60 minutes in a convection oven and slightly longer in a normal oven. If the top seems to be browning too quickly while baking, loosely cover with aluminum foil. Remove pie from oven and allow to sit for at least 2 hours.

    6. While the pie is baking, make the Maple Cream. Pour cream into chilled bowl and beat with a whisk or hand mixer until stiff peaks form. Beat in yogurt and extract until just combined. Cover with plastic wrap and chill in the fridge until ready to serve.

    7. Once pie has cooled, cut into slices and top with a dollop of Maple Cream before serving.

    We can't wait to see what you'll be crafting in your kitchen this holiday! Don't forget to see more of our favorite recipes here

    xo,
    Ruche


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  • Friday, November 21, 2014

    Brisk days call for lots of layers, cozy styles, and the perfect accessories to keep you toasty! While you engage in your favorite fall-to-winter activities like apple picking, cooking up a Friendsgiving feast, or shopping for holiday gifts, the perfect outfit can make all your events even more special! Whether you're making an entrance in a sparkling party dress or having a cozy night in, you can always find inspiration from other Ruchettes. Here are the charming outfits a few of our favorite Ruchettes wore this week! 

    In this understated yet chic outfit, Signe of Signeroo looks absolutely darling! We love how she plays with proportions with her high waisted jeans and long printed cardigan. Wintery hues like navy blue and deep mustard yellow perfectly complement the other neutral tones in her ensemble, and her outfit leaves us inspired. cozy

    Rebecca of The Clothes Horse looks perfectly retro in this sweater dress adorned with wintery tones and a geometric print. Her sweet side braid, beret and B.A.I.T Footwear oxford style pumps keep this ensemble perfect vintage-inspired. We're swooning!

    the-clothes-horse

    In an outfit that perfectly balances femininity with edge, Adri Lately stuns by pairing a printed drop waist dress with a moto jacket. We think this pairing is the perfect way to bring even the most summery dress into the cooler months. On extra chilly days, we would add tall socks and boots for a cozy touch. 

    cute-dress-audri-lately

    We can't wait to see what Ruchettes will be wearing next week. Don't forget to tag your photos #ShopRuche or #Ruchette for a chance to be featured! 

    xo,
    Ruche


  • Wednesday, November 19, 2014

    If this is the first time you're hosting Thanksgiving, or you're planning on having a few friends over for an intimate dinner, a traditional place setting adds a classy touch to your celebration. We still can't believe that the holidays are just around the corner (where does the time go?!), but nevertheless, we are preparing for a busy season of wining and dining! In addition to any season decor you place at your table, we've illustrated a handy guide for a simple, yet proper place setting that even your mother-in-law will approve of! 

    table

    We know that between finding the perfect gift and making sure your guests are enjoy themselves, it can be a challenge to get a little "me" time. Once you've set your table, don't forget to slip into a sparkling party dress, or a floor-grazing maxi dress to make your evening of hosting even more special! 

    xo,
    Ruche


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  • Tuesday, November 18, 2014

    Shop: Beaming Sky Necklace

    Just when we didn't think the girls of 31 Bits couldn't out do themselves, they did! Last year's holiday collection was filled with gorgeous pieces adorned with tons of sparkle and shine, and we couldn't wait to see more glimmer in this year's pieces. Stepping it up, they collaborated their holiday shoot with the queen of glitter herself, Taylor Sterling of The Glitter Guide. This year's collection is filled with even more sparkle and there's quite a few new shapes and designs to swoon over. Start adding to your wishlist Ruchettes, the 31 Bits Holiday Collection featuring Taylor Sterling of Glitter Guide is beyond amazing!

    Shop: Rio Wrap Bracelet

    Shop: Starlet Glow Necklace & Rio Wrap Bracelet

    Shop our collection of 31 Bits here and read our first interview with the founders here!

    xo,
    Ruche


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  • Monday, November 17, 2014

    When it comes to our favorite things, dresses are definitely near the top of our list (after puppies and sweet treats, of course). There is something about wearing a cute dress while exploring a local flea market or getting gussied up for a holiday party that makes us feel a little extra special. Discover 30 looks we love featuring 30 of our favorite cute dresses. Perfect for day or night; winter or summer, these dresses are essential for adding a touch of femininity to your everyday wardrobe. Shop the looks we love now! 

    We have another treat for you! Spend $1-$199 and get 20% off with code LIKEIT and any order over $200 gets 30% off with code LOVEIT until 11/19 at 11:59 PM PT. Find a new favorite dress to style over and over again now

    xo,
    Ruche


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