• Friday, March 27, 2015

    With the arrival of warmer days comes light chambray dresses, essential cutout booties, and flowing floral frocks. We are inspired by our Ruchettes who are welcoming the first peaks of sunshine and clear skies with these spring-ready ensembles! These ladies are leaving behind the days of knitted sweaters and trading in for lightweight pieces.

    Jealeyni of Dainty Jea is ready for spring in this warm weather ensemble perfect for her Southern California lifestyle! She adorned our essential Leah Chambray Dress with color blocked heels and adorable printed frame sunglasses. Her simplistic look is perfect for a breezy day out.SF1

    We love how Tieka of Selective Potential styled our Mikayla Woven Booties in this mix and match print ensemble. She paired these staple beige booties with a loose blouse tucked into a navy floral skirt. She pieced together this sweet look in celebration of spring's arrival!SF2

    Floral dresses are a must for any date night and Caitlin from Vougish At Best looks stunning in our Leave A Kiss Floral Dress. She kept the accessories to a minimum by adding fishnet tights to complete her ensemble. We love her romantic look for a bright and sunny day out with her husband!SF3

    With the long awaited anticipation of warmer times, we are thrilled to feel the warm rays of sunshine and cloudless skies. What spring essentials are you incorporating into your spring style? Let us know in the comments, and check out our previous Style Files here for more spring ensemble inspiration!

    xo,
    Ruche


  • Wednesday, March 25, 2015

    Florist and fashion blogger Jordyn of Pretty Lovely Studios is a constant source of inspiration. From her darling outfits to her easy floral DIYs, we're smitten with this creative gal! Luckily, Jordyn was kind enough to share this easy DIY floral arrangement with us! We love all things floral, from cute dresses to blossom-adorned flats, and now that spring is officially here, we're looking forward to sprucing up our spaces with easy floral arrangements complete with our favorite spring blossoms. Read on for her guide to the perfect DIY floral arrangement. Spring Arrangement DIY 2

    From Jordyn:

    When I am choosing ingredients for my arrangements, I like to choose a focal flower, foliage and textural elements. How many you have of each is up to you, but those are the 3 things I look for. For this arrangement i just stuck with one each. It makes for a simple and fresh design, perfect for Spring. I chose Ranunculus as my focal flower, viburnum as my foliage and a gorgeous buttery-yellow stock (pretty much obsessed with it now) as my texture. Choose a container you like, grab yourself some clippers and you are all set. 

    Always prep your flowers before arranging. That means remove any leaves and cut the bottoms so that they have a clean, fresh opening to drink up some water. Let them sit for an hour or two, even a day if you have time, before you start arranging. Spring Arrangement DIY

    Here are the steps to create an easy spring floral arrangement!

    1. Wash the container and fill with water. 

    2. Start with your foliage and create a nice, lush base around the edges of the container. Build up one side more than the other to create a more natural feel. 

    3. Layer in your focal flowers. I like to place multiples together to create more of an impact, instead of separating them with the foliage. Doing that can sometimes create a polka dot effect that isn't always desirable when creating natural arrangements. Spring arrangement diy 4

    4. Take a couple of your textural elements and place wherever you see a hole or think that it needs a little something extra. Since my textural element is tall and fluffy, I didn't want to place to many in there, because I wanted the Ranunculus to really pop. But if you were using a berry of some sort, something that is small and compact, you could pop in a lot more of those. spring arrangement diy 3Spring Arrangement DIY 5

    We can't wait to try to easy floral arrangement! To see more from Jordyn, be sure to check out her blog, Pretty Lovely Studios, and see past features on our blog here!

    xo,
    Ruche


  • Monday, March 23, 2015

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    Headed to a country music festival? Amid your excitment for ramblin' guitars and wailin' song lyrics, don't forget to pack your music festival essentials! You'll be happy you did when you're dancing along to your favorite artists in your favorite cute and comfortable rustic styles. Festival packing shouldn't be stressful - don't sit there and stare at your closet wondering what to pack for a country music festival! Skip the second-guessing, turn up the volume on a country festival playlist, and take a peek at our list for a few necessities like booties, a few pairs of sunglasses, a lightweight jacket, and more! For more fashion inspiration, stop by our country festival-inspired feature, A Taste of Country, and fall in love with rustic-inspired style! 

    xo,
    Ruche


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  • Saturday, March 21, 2015

    We have got quite a treat for you! Meet Aileeah Colgan. She's a singer, songwriter, producer, and all-around lovely gal. Aileeah is a musical storyteller - her passion for music and the women that inspire her make her a powerful force for good. In Aileeah's latest music video, she launched her #SheIsMyHero campaign, which is dedicated to celebrating the women who have inspired, empowered, and encouraged others. A true example of living beautifully, we were so lucky to have been a part of Aileeah's video (did you spy our Marvelous Night Dress?), and we got to know her a little better. Read on to learn more about this lovely songbird! Aileeah_01

    We love your message behind #SheIsMyHero. What was your main inspiration when writing your single “Be Like You”?
    Our studio worked on a documentary called Mary: The Wisconsin WAC — about a woman named Mary, who in 1943, enlisted in the Women’s Army Corps during WWII— at a time when the roles of women were changing in our country. She was a real trailblazer for proving what women are capable of outside the home. I started thinking about her and the countless other women in history that have paved the way for me. “Be Like You” is about honoring those ladies and inspiring the rest of us to appreciate the rights we have.

    How did you discover your passion for music?
    I don’t exactly remember where my passion for music began. I grew up in a musical family and it was just sort of ingrained from the beginning. I have a lot of memories singing in church, but I also grew up really loving musicals like The Sound of Music and Calamity Jane. I wanted to be just like Doris Day in her performance of “Windy City.” I also have always loved the work of Dolly Parton; her voice, and the fact that she actually wrote many of her hit songs.

    You look so stunning in our Marvelous Night Dress in your video for "Be Like You." How does your personal style influence your music, or the other way around?
    My personal style has a strong vintage vibe. One of my most favorite style icons is Laura Petry (Mary Tyler Moore) in her role on “The Dick Van Dyke Show.” I think I have a special appreciation for fashion from many different eras, which is the same as my inspiration for music, I love all sorts of genres from all different decades. Right now, I’m especially into Patsy Cline’s classic country and singer-songwriter Lesley Gore.

    What is your go-to outfit for a casual day at the studio?
    While in the studio writing and recording my most recent song, “Be Like You” and the rest of my upcoming EP; comfort is key. My go-to is hippie-chic— a long flowy skirt paired with a loose fitting blouse and my hair in a top knot. For me, when I’m in the studio, it’s more important to focus on my music than worry too much about my appearance.Aileeah_03

    What can we find you doing when you aren't busy creating or performing music?
    Working out, backpacking, and rock climbing. I also run and do yoga, which help clear my head and give me energy to work creatively.

    If you could collaborate on a record with any performing artist, who would it be and why?
    I would absolutely love to work with The Avett Brothers! There’s so much honesty in their lyrics, and their melodies are so beautiful —  it’s perfection!

    Where can you always find inspiration; whether it's for fashion, music, or a much-needed burst of creativity?
    I can always find inspiration while taking a hike or just enjoying nature, sunshine is always refreshing for me. I also love spending time with my family, I find a lot of encouragement for my music from my dad. He’s always reminding me to be my own person; to consider other people’s feelings but not to take too much to heart — he’s a huge supporter of my music.

    Our motto at Ruche is #LiveBeautifully. How do you live beautifully?
    I believe that living beautifully is something that starts from within. Making sure that you are caring for the people around you while also taking care of yourself. And knowing clothes shouldn't define you, but they certainly can help reflect who you are.

    Press "play" on the video below to hear "Be Like You" and watch the #SheIsMyHero campaign in action!

    Keep up with Aileeah by following her on Instagram or stopping by her Facebook. We can't wait to see more from this stunning songstress!

    xo,
    Ruche


  • Friday, March 20, 2015

    Happy first day of spring, Ruchettes! While we're soaking up the warm weather, our calendars begin to fill with the warm-weather activities and celebrations we've been looking forward to all winter long. Weekends of traveling, wandering around outdoor markets, or celebrations with family are just around the corner, and with the impending festivities you'll need the perfect stylish item to throw on and go, go, go! Make sure you're sartorially prepared for the season ahead and take 25% off all dresses with code SPECIAL25. Today is the last day to shop 25% off dresses, so stop by our collection of spring-ready frocks now! Some of our favorite Ruchettes have shown delightful ensembles for a variety of spring occasions. For even more fashion inspiration for spring festivities, see our latest feature here!

    Darling Katheen of Carrie Bradshaw Lied has adorned our Breanne Printed Dress over a pair of classic white jeans and sneakers. This comfortable and classy spring outfit is perfect for a day of bike rides, ice cream cones, and beautiful weather. Warm or chilly, this dress can also be paired with leggings and booties for a cooler spring day.carrie-bradshaw-lied

    Wears Kelly's Kelly shows off our Midcentury Peplum Blouse with some monochromatic flair. This gray on gray ensemble displays an effortlessly chic style that we adore. Plus, how cute is her statement necklace?straight+on+arm+up

    Don't mind us - we're swooning over Signe of Signeroo's maternity-friendly outfit! Looking absolutely adorable in our Take the Long Way Midi Dress Signe displays the perfect combination and style and comfort while wearing this outfit perfect for transitioning to spring. The breathable cotton fabric and timeless pattern is just the right item for a day of browsing famers markets or pleasant walks in your city square. signeroo

    Perfect for twirling under the sun, Karissa from Vegan A La Mode adorns our Tuscany Villa Floral Dress with a pair of perfect patent pumps! We love this fit and flare dress adorned with a darling floral print and yellow trim. Whether you're headed to brunch or a family celebration, we love this classic spring outfit! veganalamode

    We love seeing inspiration from some of our favorite Ruchettes! What items are going to be a part of your spring uniform this season? For more style inspiration, see past Style Files here!

    xo,
    Ruche 


  • Wednesday, March 18, 2015

    Today's Dressesntials is all about the history of the shift dress! You can look at past Dressentials features here for a look at the history of a few of your favorite dress silhouettes like the drop waist dress and fit & flare dress. Our love for cute dresses is reaching new heights as we explore the facts and history behind our favorite dresses! Shift dresses are known for keeping it short & sweet; featuring a straight up-and-down shape, high neck, and an overall simple elegance. Shift dresses are perfect for the girl on the go, because the fabric slightly floats away from the body, leaving room for movement. The shift dress first rose to popularity in a sleeveless silhouette, but the dress that first became loved at the height of 1960s fashion soon was available in short sleeves, long sleeves, and in many prints, colors, and lengths!  Shift DRESS MAIN PAGE JPEG

    In our last Dressentials post, we discussed the drop waist dress. The subject of today's post is the shift dress, which actually was inspired by the drop waist silhouette popularized by 1920s flappers! The creation of the shift dress is credited to designers Hubert de Givenchy and Cristobal Balenciaga. They introduced the classic silhouette, known for a shorter hemline and simple lines, in their 1957 Paris collections. The shift dress rose to popularity when worn by timeless actress Audrey Hepburn in the 1961 film Breakfast at Tiffany's. Audrey Hepburn's black shift dress from the film was designed by Hubert de Givenchy himself, and has become an iconic image of timeless elegance. 

    Among the fans of the shift dress was fashion icon Lily Pulitzer. A fan of bright and bold colors along with vibrant prints, Lily took the shift dress and created a style that was completely her own. Did you know that Lily Pulitzer first started designing in bold prints because she needed something colorful enough to cover up the stains that appeared on her dress from operating a juice bar? Fellow style icon and first lady Jacqueline Kennedy wore both Pulitzer and Givenchy's designs often, and popularized the shift dress when she appeared on the cover of Life Magazine wearing Lily Pulitzer's design. The mini shift dress silhouette was created when designer Mary Quant cut the hem of her shift dress, and found a 16 year old model to show off her new design. That model would soon rise to fame and go by the name "Twiggy" (we think you may have heard of her!). The shift dress has remained a favorite for women everywhere ever since! Shift DRESS silhouette JPEG

    The shift dress is still a favorite in and can be found in almost any Ruchette's wardrobe today! Perfect for adding a touch of vintage style to your everyday ensemble, or an easy, cute dress to slip into when you're on the go, we have a feeling the shift dress will not fall out of style any time soon! 

    xo,
    Ruche


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  • Tuesday, March 17, 2015

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    Image Via: The Sweetest Occasion

    Happy St. Paddy's Day! We joined in on the festivities and donned outfits featuring a touch green today (and managed to miss out on all the pinching, whew)! Did you know that St. Patrick's Day is a celebration of Irish culture, heritage, and the original arrival of St. Patrick in Ireland during the 17th century? The holiday has been around for hundreds of years, and continues to be a fun way of indulging in a little celebrating!

    Whether or not you're donning green, you can always treat yourself to a new dress! Enjoy 25% off dresses with code SPECIAL25 now through 3/20 and don't forget to see a few of our favorite dessert recipes for St. Patrick's Day! 

    xo,
    Ruche


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  • Monday, March 16, 2015

    Is your agenda already filled to the brim? For spring outfit ideas and inspiration, stop by our latest feature, Spring Festivities! Even if the season isn't quite in full swing, you'll be delighted to find cute dresses for daytime weddings, Sunday brunch, graduations, and outfits perfect for preparing for any social event this season. 

    From dresses that swish perfectly with each step to feminine blazers and delightful details, stop by Spring Festivities and find the perfect spring outfit for your next event! 

    xo,
    Ruche


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  • Sunday, March 15, 2015

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    Spring is just around the corner, and even if you're not quite feeling sun-kissed and ready to shed your coat, step into the swing of spring with our new spring lookbook Capture the Moment. This lookbook is especially exciting because of the delicate and absolutely adorable pieces featured from charitable jewelry brand 31 Bits! These pieces are a delightful mix of structure and softness, plus they add a bright and vibrant polish to any outfit with the utmost perfection. Did you know each piece of jewelry by 31 Bits is handmade by women in Uganda, and crafted with beads made from recycled paper? This eco-friendly and fair trade company run by women is a force for good, and a stylish one at that!

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    This spring is about chasing adventure and not letting a minute go unnoticed, and Capture the Moment has all the essentials for a day of exploration. Filled with perfect prints, charming lace, dreamy dresses, and ready-for-adventure outfit combos, discover the spring lookbook here along with your must-have, lovely pieces from 31 Bits.

    xo,
    Ruche 


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  • Saturday, March 14, 2015

    Welcome to the next installment of Dressentials! In honor of our love and adoration for cute dresses, we're looking back on the history of a few of our favorite silhouettes. From our past exploration of the history of the fit and flare dress to today's look at the drop waist dress, we're taking a deeper look at the different types of dresses we already adore, and finding new favorite silhouettes! Stay tuned, we're looking forward to the romantic maxi dress and classic wrap dress in our features ahead! If you read our last feature on the history of fit & flare dresses, we're certain you're ready to learn all about the history of the drop waist dress

    Drop Waist DRESS MAIN

    Drop waist dresses are typically characterized for their relaxed silhouette that floats away from the body and a hemline that falls slightly below the hips as opposed to the waist, hence the name "drop waist!" The stunning drop waist dress' first appearance was during the mid 1910s courtesy of famed French fashion designer Coco Chanel, who departed from the constricting 1900s fashions like corsets and heavy skirts with her "Garconne" look. Literally translating to "boy", the "Garconne" look featured more masculine styles like relaxed tops, trousers, and an early version of the drop waist dress. This collection emphasized women's curves and classic conceptions of femininity with straight silhouettes, vertical lines, and an apparent lack of waistline. One of the most noticeable changes in 1920s fashion was rising hemlines, and many drop waist dresses fell just below the knee. 

    The drop waist silhouette first rose to popularity in the 1920s thanks to the flappers. Flapper girls were known for their rebellion against the social conventions of the 1920s. Clad in kitten heels, pearls, and a signature 1920s bob haristyle, they often would actively participate in defying female conventions day and night. While the early history of drop waist dresses is covered in feathers and fringe, today's drop waist dresses come in a variety of colors, prints, and even have skirts that are more voluminous, like ruffled skirt, or more structured, like an a-line skirt. While the early drop waist dresses of the 1920s fell just below the knee, drop waist dresses today come in a variety of lengths and come embellished with sequins for a night out or solid colors and light fabrics for a casual day. 

    drop waist DRESS SILHOUETTE

    A must-have in any closet, the drop waist dress has been a favorite of women for decades. From what began as sign of more modern and progressive times is now a delightfully retro nod to the 1920s that can be worn with anything from sandals and a denim jacket to the kitten heels and long strands of pearls the women of the 1920s favored. Join us next time for even more Dressentials! 

    xo,
    Ruche


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