• Tuesday, February 3, 2015

    Welcome to the first installment of Puppy Love Stories! In honor of Valentine's Day, throughout the month of February we'll be sharing the stories and photos of our employees and the dogs that accompany them to work each and every day. While many people's first thoughts are celebrating with their significant others during this love-filled month, we wanted to extend the celebration to the #RuchePuppies that brighten up our day with their comedic antics, soothing presence, and their daily reminder to get outside and soak up a little sunshine. Join us as we take a moment to appreciate the puppies that make our days shine even brighter! 

    Meet Kayla and Lady! If you had a question about your order, you may have spoken to Customer Service Representative Kayla over the phone or email, and if you heard a sweet bark in the background, you just may have met Lady, too! This dynamic duo are rarely seen apart, and being the friendly pup she is, Lady loves to greet the local customers who stop by our warehouse and our employees. Learn more about Kayla and Lady now! kayla-ladyHow did you and your fluffy friend meet?
    I had wanted a puppy for such a long time and my fiancé (now husband) and I agreed that after we got married we would get a dog. My good friend was pregnant and liked to walk around the mall and a few days a week I would go with her. She always liked to stop by the pet store and look at all of the puppies in the window and I, being an animal person, never complained! One night we were looking at the puppies and a very special little one caught my eye. My husband was out of town so I took a picture and texted it to him, to my surprise his response was “let’s talk about it when I get home”. HOPE!  We went and looked the next week when he was home and low-and-behold: she was still there! He promptly asked if we could play with her and was just as promptly informed that we weren’t allowed to play with her unless we were planning on bringing her home.  Brad insisted we were hoping to take her home and I said “you know if you let me play with this puppy she is coming home with us, right?”…and the rest is history.

    What made you fall in love with Lady?
    She had the sweetest little face with big brown eyes and I just couldn’t resist her!  When we played with her, she was so intensely excited and played only with toys that were twice her size (which she would trip and fall all over)!  We couldn’t stop laughing at how cute and playful she was!

    How did you decide on the name for Lady?
    One night my husband and I were wandering through Disneyland and talking about someday getting a dog. I admitted that I would love to have a Cocker Spaniel and name her Lady after Lady & the Tramp. My husband immediately went into a store and bought a “Lady” pillow-pet and said “here you go!” Needless to say, the stuffed animal didn’t quite meet my expectations!  It’s a good thing he bought it though, because now it’s one of Lady’s favorite things to snuggle with.kayla-lady-3How would you describe your dog in three words?
    Loving, snuggly and my shadow!

    What are some things you and Lady enjoy doing together?
    Lady LOVES coming to work, it’s quite possibly her favorite thing! I love my job, but I wish I had the same level of energy and enthusiasm she does in the mornings!  We also love going to the dog park, the beach, getting the mail, long car rides (she especially loves the window rolled down!) and snuggling! 

    Do you have any other pets? 
    Yes, I have 2 cats as well, Solomon and Delilah. I adopted them in my hometown in Washington before moving to California, getting married and adding Lady to our family!  My cats are super loving and snuggly as well; I like to think of them as my little pieces of home. I have openly admitted to my husband that I will never be able to live without pets! I think pets are part of what makes a house a home and I hope mine will always be happy and full.

    What are some of the benefits of having her by your side at work?
    Lady is a great companion throughout the day. She’s a good “excuse” to step outside every now and then and gives me nose kisses if the day is particularly stressful. She definitely helps me to remember to “stop and smell the roses” when the day is going by too quickly, but my favorite is being able to hug her and love her whenever I want!kayla-lady-1Can you share a story involving your dog?
    My husband and I went on a backpacking trip in Europe for our honeymoon and Lady got to go to my in-laws’ house for the 3 weeks we were gone. Every dog we saw on our trip made me think of her, I missed her so much! When we got home, we picked her up first thing and she was so excited to see us! We all went home and that night she woke me up 3 times by crawling onto my tummy. I’d wake up with her wet little nose barely touching mine and her eyes wide open staring at me! I was a little startled the first time, but then I realized she was just checking to make sure I was really back! We’d fall back asleep like that, until she’d want to check again! 

    Aren't Kayla and Lady just the cutest? Spoil your own pet this Valentine's Day with our collection of cute pet accessories, and stay tuned for even more Puppy Love Stories!


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  • Monday, February 2, 2015


    Get ready, get set... giveaway time! Want to win a $2000 Ruche wardrobe? Enter now to win your wishlist! From now until February 9th, any order placed above $50 will be automatically entered in our giveaway. As a bonus, every dollar spent above $50 will be counted as an extra entry (for example, a $120 order counts as 71 entries). Stop by the giveaway page for more information, or start shopping now! Don't forget - every dollar above $50 counts as an additional entry, so that cute purse, pair of heels, or cozy sweater might be what makes you win the grand prize of a $2000 Ruche wardrobe!  


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  • Monday, February 2, 2015


    Introducing: Awakening. Our latest lookbook celebrates spring with the prettiest floral dresses, pastels and delicate and feminine clothing. The blanket of winter snow has thawed, and the blossoms that have been hiding in the midst of the cold season have finally begun to peek through. The world is awakened, and just as the colorful hues of spring begin to show, we are adding our favorite elements of spring into our wardrobes with cute sandals, wide brim hats, and cute dresses for the sunny days. Your new favorite spring outfits begin here! Take $30 off your order with code HERES30 (minimum purchase $100), or take $60 off your order with code HERES60 (minimum purchase $200) until February 6th at 11:59 PM PT. spring-lace-dressspring-stylepolka-dot-jacket

    Awakening evokes a whirlwind romance with the beauty of springtime. Show your love for sunny blossoms with a floral dress, blue skies with a full skirt or blouse in a delightful shade of cerulean or azure, and the light and airy feel of spring with the effortlessly breezy silhouette of a maxi dress. Besides a pair of cute heels and delicate bracelet, the only accessory you'll need is a bright bouquet of flowers! cute-spring-outfitcute-outfitsfloral-maxi-dressspring-outfitPrepare for springtime with the beauty that is Awakening



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  • Sunday, February 1, 2015

    Lovely Blonde Closet's Amaris always leaves us brimming with style inspiration. We first fell in love with her style when she was pregnant with her adorable daughter Addilyn. Her maternity outfits were equally chic and comfy, and we loved watching her style transition as she entered motherhood! Whether it's beautiful shots of her home (her nursery looks like something you would only see on Pinterest!) or her relaxed-yet-refined sense of style, we are so excited to have this gorgeous gal as our February Ruchette of the Month!   



    We loved watching your maternity style evolve through your pregnancy. What fashion advice to you have for those expecting?
    I would have to say to my best advice would to be to not give up your style just because you’re pregnant! I dressed how I would dress, pregnant or not - I just styled myself around my growing belly and found pieces that worked for me and made me feel good (this is important)! Often times I would just size up in clothing that was non-maternity, I know a lot of women think they need to only buy maternity, but branch out, you’ll be glad you did! I did however invest in some great maternity jeans, which for me were a lifesaver! 

    Spring is just around the corner! What styles are you looking forward to wearing when the temperatures rise?
    Lots of white! And light colors like yellow. The winter months usually get me wearing a lot of dark, more subtle colors, so I always look forward to spring and the bright colors that come with it! 

    Your little girl Addilyn grows more adorable every day! What is something that you love about being a mom?
    Oh you’re too sweet, thank you!! This is such a hard question for me! I honestly believe being a mom is the best thing I have ever experienced in my life. I just love being so depended on, so needed - for everything! You are their world, and that totally shows in how they look at you. Watching them learn, grow and discover new things is something that makes being a mom the most amazing job in the world. The baby snuggles are definitely my favorite too!

    Where does the name "Lovely Blonde Closet" come from?
    Well, funny enough - my blog name was something I had struggled with for months! I kept brainstorming and changing it and finally this one just stuck. I chose lovely for it’s meaning which is having beauty that appeals to the eye (in many forms)! The blonde is for obvious reasons (my white blonde locks), and I wanted a way of incorporating my world of fashion and love for clothes so you could say a “peek” into my closet is what I was trying to convey. And somehow it just worked. 

    We love seeing Addilyn's precious face on your blog. What are some of your favorite things to do with her?
    Aw thank you! I have been trying to incorporate her more and more! Some of our favorite things to do are going on walks (on warmer days of course). We love playing music - she has a lot of instrument toys and we almost always have music on. I also love reading with Addi, she looooves books, always has, so that is something we do a few times a day! 

    Do you have a favorite "mommy and me" style moment?
    One of my favorites would have to be when Addi and I wore our matching leopard shoes! It is so fun finding pieces that come in baby sizes too. We don’t always match, but when we do I definitely have to document it! 

    Congratulations on your recent one year blogging anniversary! What advice to you have to anyone who is thinking about starting a blog?
    Aw thank you! Some advice I would give to anyone who is thinking about starting a blog is to be just go for it! I considered starting a blog for a whole year before I actually did it, and it was because I was afraid of taking on this huge task, and had fear of failing! But I am so glad I just jumped in and did it. As long as you are being yourself, and doing what you’re passionate about, it always shows through! 

    Our motto is #LiveBeautifully. How do you live beautifully?
    I absolutely love your motto! I live beautifully by finding the good in each and every day. I find simple things and enjoy them - like a much needed cup of coffee in the morning, or Addilyn’s adorable baby toes. 

    Do you have anything that's at the top of your Ruche wishlist right now?
    Oh, another hard one!! A few items I am coveting are the Sweet Ballad Polka Dot Sweater in Beige, the Warm Embrace Fuzzy Cardigan and the Tallulah Lace Demi Wedge Booties. There is way more - but these would definitely be at the top of my wishlist. 

    Quick Fire! 
    Polka dots or plaid? Plaid
    Braids or a topknot? Topknot
    Snow or sunshine? Sunshine
    Peonies or roses? Peonies
    Phone, keys, wallet, and..... Lip gloss 

    We don't know about you, but we're swooning over Amaris' perfect style and sweet disposition! Keep up with her adventures on her blog, Lovely Blonde Closet, now! 


  • Sunday, February 1, 2015


    January has flown by (we hope you haven't completely abandoned your New Year's resolutions by now!) and we are so excited for a new month. With the approach of February comes an abundance of florals, hearts and lace and a first look at spring! Here's a little fun fact about this month's free desktop calendar: the background is actually a portion of our hand-painted mural that served as the background for our upcoming lookbook! Stay tuned to spot the artwork from this month's calendar in our lookbook, and get the high res version of the free wallpaper here!


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  • Friday, January 30, 2015

    Once game day hits, there's only a couple things that are of the utmost importance. These things are: making sure you're sporting the colors of your team and cooking up some amazing food to snack on! We've carefully curated a menu guaranteed to put a smile on everyone's face - even your team's rival! Read on for some delectable recipes for the big game! 

    The Soup: Creamy Tomato Soup Shooters With Grilled Cheese Sticks
    From one of our favorite foodie gals, Jessica of How Sweet Eats. While soup might not be a traditional staple for a football party, the grilled cheese sticks make it a must-have party food! Get the recipe here!

    The Fried Appetizer: Baby Bloomin' Onions
    This recipe is straight from the authority on teeny, tiny party foods, Spoon Fork Bacon. They even came out with an entire book dedicated to sweet little bits: Tiny Food Party. Get the recipe here!

    The Quesadilla: Apricot Salsa Quesadillas
    This recipe is from one of our beloved food bloggers who typically sticks to baking, but her fruity twist on a Mexican food favorite was too good to not share! Thanks Topped With Cinnamon! Get the recipe here!

    The Sandwich: Pretzel Bun Sliders
    From the blog that always puts the yum in cooking, Honestly Yum! Cute little sliders are a necessary must - and the pretzel buns adds an classy touch from the regular American-cheese plain bun style. Get the recipe here!

    The Wings: Thai Peanut Chicken Wings With Fiery Pineapple Jalapeno Salsa
    The girl behind the blog Half Baked Harvest might be young, but her culinary creations are beyond genius. We love this Thai twist on a football party staple - the wings. Get the recipe here!

    The Signature Cocktail: Blackberry Gin & Tonic
    Every party needs a signature drink! Refresh and impress your guests with this blackberry gin & tonic from our friend, Lauren Kelp. Get the recipe here!

    Relax and enjoy the fun that comes along with any sporting event, and for even more food and drink inspiration, see more recipes here! See last year's game day recipe roundup here too!


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  • Friday, January 30, 2015

    No matter where we are in the world, the impending debacle of winter versus spring style follows. Fortunately for us, we have the lovely style inspirations of our Ruchettes to set the standard for transitioning with layers. This style tip is perfect for loose, open knit sweaters, pairing spring colors with darker winter hues, and sporting versatile black tights clinging on for extra warmth. Whether your seasonal bridge means sunny skies, continues in a chilly winter wonderland or lies somewhere in between, our personal tips in transitional style will effortlessly mold the best of winter into spring.

    The stunning Kathleen of Carrie Bradshaw Lied lives the chic life in sunny California. She incorporated transitional style by pairing our elegant Rylin Lace Dress in navy underneath a gorgeous hot pink blazer and printed belt. Adding a bright blazer over a romantic holiday dress gives a peak of spring atop a holiday classic. SF- CBL

     Kaity of Lovely Friend looks adorable in this layered transitional look. She paired our Garden Girl floral skirt with a tucked in chambray top layered with staple black tights and ankle booties. The winter hued floral print is a perfect way to layer some spring into a winter outfit! Her layered look is perfect for a day out.SF- Lovely Friend

    The always gorgeous Rebecca of The Clothes Horse is in the midst of winter weather but didn't let the chill stop her from layering over a spring essential skirt. She added pieces such as our Dear Creatures winter coat, black tights, and winter knits to keep warm. By using heavier layering pieces, she's been able to sneak some delicate spring pieces into an enchanted winter's day. SF- Clothes Horse

    These ladies are layering some spring favorites with go-to winter apparel to get the best worlds wherever they are. Their tips along with our transitional pieces are sure to tie us over until the months of pink blossoms and cloudless skies are here.


  • Thursday, January 29, 2015


    The Ruche story began with a love for vintage style. Our founder, Mai, created Ruche because she realized that other women shared her struggle for finding vintage-inspired fashion, accessories, and decor at affordable prices. Today, we launched a curated collection of genuine, one-of-a-kind vintage pieces. Our buyers poured over vintage treasures, and chose pieces that any Ruchette would continue to cherish. From vintage perfume bottles to antique clip-on earrings, our vintage collection is filled with beauty from days past. The pieces are one-of-a-kind, so don't hesitate to make the piece that makes you swoon yours today!vintage-perfume-bottlevintage-canistervintage-perfume-bottles

    We love how simple vintage pearl necklace, jeweled clip-on earrings, vintage brocade clutch, or a vintage hair clip can add a romantic touch to any outfit, or become a treasured statement piece. We love pairing a set of vintage earrings with a fit-and-flare dress and flats for a look that exudes vintage style, or adding a bit of sparkle to a night out when paired with a party dress and metallic heels. In the home, a vintage tea cup, small dish, or vintage jewelry box is perfect for holding trinkets or sitting happily on a shelf with your other vintage finds and modern favorites. Whether you want these pieces to stand out, or blend in with your current collection, each and every piece is rich with style and history. vintage-tea-potvintage-home-decorvintage-jewelry

    Discover the vintage jewelry or vintage decor that will make you swoon! Stop by our collection of antiquated treasures now. 


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  • Wednesday, January 28, 2015

    Today we are so excited to share a beautiful story from Liana Östberg. We swooned over Jonatan's and Liana beautiful story of love that spanned across a few different countries, and now we are so excited to see them tie the knot! We love hearing wedding stories, but this story was particularly captivating because both Liana and her now-husband were able to pull off a surprise wedding! Fall in love with their amazing story and be inspired by their lovely, simplistic wedding complete with touches of floral, pink, and intimate settings. Here is her story:SONY DSC

    On December 29 my husband and I celebrated our one-year wedding anniversary and I still can hardly believe it. As the saying goes, “it feels like it was just yesterday.” What’s even harder for me to fathom is that we were actually able to pull it off. See, no one even knew we were getting married until five days before the ceremony. How crazy were we to plan a surprise wedding?! Did I mention it was at Christmas, I was living in Sweden and planning the wedding 6,000 miles away in California and that I even managed to sneak my wedding dresses (yes, I had two!) into my carry-on on the long flight from Sweden to California without anyone noticing?! 

    See, I’m from California, but for the past four years I’ve been living in Sweden. When my (now)husband (who is Swedish) and I decided we were ready to take the plunge, we were unsure of exactly how we wanted to do it. Being a bi-continental family, things can get complicated. Where would we have it? California? Sweden? Somewhere else? Who would we invite? Would everyone even be able to come? It became quite stressful and we almost decided not to do it at all. Well last year, as luck would have it, my husband’s family decided it would be fun to spend Christmas in California (to soak up some sun while Sweden is nothing but snow and darkness). Even better, my family was planning a mini-reunion with my aunts, uncles and cousins. So for the first time, both of our families would be all-together in one country at the same time. We jumped at the chance. SONY DSCSONY DSC

    Instead of making a big hype though and getting too many people involved, we decided to keep our plans secret. We really didn’t want to turn our wedding into too big of an event, and anyways, can you imagine everyone’s faces when we finally reveal to them what we are going to do? Two months before our trip to California we planned everything and did it completely online. I have to say, our wedding is a perfect example of the glories of the internet these days. We picked and organized our photographer, found a restaurant, scheduled my hair and makeup and even ordered my husband’s suit all completely online (I almost ordered my wedding dress online as well but got lucky on a shopping day here in Sweden). 

    The craziest part about all this is that no one even had a clue it was going to happen. This made absolutely no sense to me as our families have been asking us for years when we were going to finally tie the knot. SONY DSC

    It was for the best though, because the day we told them—Christmas Eve 2013—their reactions were priceless. First, we showed my diamond ring and announced our engagement. Then we said the cliffhanger, “We have another surprise…” I thought my dad was going to pass out! Luckily he didn't, but when we told everyone we would be going to the church in five days to say our vows, no one could believe it. “What?! WHAT?!” they kept screaming (or “Vad??” in Swedish). It was awesome. 

    While I was excited to give the news, I was equally nervous and scared. What if my parents were mad about us not telling them? My mom didn't go with me to find my dress—will she be heartbroken? Well I had nothing to worry about because everyone was ecstatic. And the best part—they all jumped on the band wagon and helped us put the finishing touches on our day to make it the best ever: my mom ordered us a gorgeous cake (something I hadn't even thought of), my dad got us a limo, my mother and sister-in-law got me gorgeous gifts at an impromptu bridal shower with my grandmother and best friend and on the day of the wedding, when my pre-ordered flower crown wilted into disarray, my mother banged on the door of the closest flower shop until they let her in and saved the day with a new crown and matching bouquet. 

    Some things are meant to be and sometimes timing just works. Our wedding was one of those times, and it was one of the best, most exhausting and amazing days of my life.SONY DSC

    Not only is Liana's wedding story amazing, we can't get enough of her vintage-inspired bridal gown and reception dress! The touches of pink and lovely use of flowers in her pink rose bouquet and crown are like the sprinkles on top of a cupcake. Want to see what Liana is up to today? You can learn more about Liana and her adventures on her blog

    Photography: Eva Baker Photography, Venue: Postino's Restaurant in Lafayette, CA and Gustafsbergs Badrestaurang in Swenden, Flowers: Forget Me Not Flowers, Cake: Cake, Liana's Dress: Aspera Alicja Eklow and Zara, Hair and Makeup: Juliette Grange-Piccolotti, Jonatan's Suit: Charles Tyrwhitt. 


    Do you have "real wedding" photos you'd like to share? We’d love to see them! For your chance to join our Blogger Family and become featured on our blog, send your wedding photos to blog@shopruche.com. Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

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  • Tuesday, January 27, 2015


    We have some exciting news to announce! Drumroll please... all your favorite brands are now in one place! From the gorgeous beaded pieces that always go to a great cause from 31 Bits, to the whimsical modern-vintage dresses of Dear Creatures, you can find them all right here. Once you've landed on the page, all you have to do is click on the brand you desire and start browsing through their curated collection. Step into style with Seychelles vintage-inspired heels and boots, or fall in love with Rifle Paper Co.'s artfully designed collection of floral prints, cards, and adorable phone cases. Shop the indie designers you love and discover new brands we love on our new Brands Page!


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