• Saturday, July 6, 2013

    As a working mom, weekends have an entirely new meaning, and I look forward to spending every minute with Amelie. When it comes to our outfits, I always coordinate our prints and colors. We take a bunch of photos together so I want to make sure we match! She's already cute, but little mini outfits make the photos that much cuter. 

    --Mai Olivo, our Co-founder and Chief Creative Officer

    Amelie is wearing our Rose Mary Indie Halter & Bloomer Set in her four month photoshoot and our Pony Playdate Onesie Dress for her 5 month shoot!

    We are so in love with our littlest Ruchette and her already darling sense of style, which she surely gets from her mother (seeing as how she can't quite dress herself yet... one day, Amelie!). To see more of Amelie's cute little outfits and everyday adventures, be sure to follow her Instagram account @adventuresofamelie.

    If you have pictures of your little one featuring Ruche items, be sure to hashtag #babyruchette! We'd love to see them. ♥

    xo,
    Ruche


  • Friday, July 5, 2013

    Classic style is for the girl who adores the modern-vintage aesthetic. It’s a timeless style that balances East Coast elegance with West Coast ease. Abiding by the fashion dictum that “less is more”, the classic Ruchette tends towards basics with a vintage aesthetic, taking inspiration from every era. A closet full of shift dresses and a variety of ballet flats, vintage pumps and Oxfords to pair them with are a must-have for effortless casual-chic dressing. A dainty necklace or two, a structured colorblocked bag and vintage-inspired sunglasses are all you need to pull the outfit together. Cardigans, blouses, and simple silhouettes with lovely details are go-to fashion staples, especially in neutrals, navy and nautical stripes. Our Advertising Coordinator illustrates classic vintage style in a lovely striped dress by Dear Creatures for our office Ruchettes feature. The beautifully chic Françoise Hardy is her favorite style icon, which isn’t a surprise because French girls always get classic style just right!

    Does this style sound like your style? If so, you might be a classic Ruchette! Take a peek at our in-office classic Ruchette’s wardrobe and wish list to add some simple sophistication to your closet!

    Shop our Classic Ruchette style.

    xo,
    Ruche


  • Friday, July 5, 2013

    Meet Ashley! There's no doubt in our mind that Ashley is our July Ruchette of the Month. She's a true mastermind for taking the dressiest of dresses and turning them into an everyday look. Hence, turning her wedding dress into a darling daytime dress and pairing it with nautical inspired flats. For those of you who aren't as familiar with this Southern (California) Belle, we'd like to introduce this incredibly sweet and wonderfully trendy Ruchette.

    Describe your personal style in 3 words.
    Colorful, feminine, and practical.

    Would you say you’re a flats-kind-of-gal or a heels-kind-of-gal?
    I think it depends on the situation. I almost always go for a heel or a wedge, but I also love oxfords and ballerina flats. If it's a night out on the town I'll always pick an interesting and colorful heel.

    Would you rather wear a nautical navy or a tangy tangerine?
    I love navy and anything nautical really. I think navy is a great color to play with, especially when trying to incorporate other bright colors. I'm having a hard time thinking of a color that doesn't work well with it!

    Just curious, apple pie or chocolate cake (if you haaad to choose)?
    Chocolate cake all the way! I'm not a huge dessert person (weird, right?) but I get a little weak in the knees when it comes to chocolate.

    What’s your favorite item in your closet?
    This is a hard one! If I had to choose right now it would probably be my fit and flare pineapple printed sundress. My favorite piece always rotates but this particular dress personifies my summer style.

    You have amazing hair! Which color has been your favorite?
    Thank you!  I tend to be a little impulsive and change my hair on a whim. When the color is just sitting in your bathroom cabinet it's hard to resist. I think my favorite so far has been a purple/pink ombre. It took a really long time but it was completely worth the hard work.

    As a new mommy-to-be (congratulations!), have you thought about your maternity wardrobe?
    I'm not going to lie, I think about it a lot! Most people think that when you're pregnant it's automatically time to break out the moo moos. I want to be able to make most of my wardrobe work while adding pieces I can get some mileage out of. I loved seeing Mai's journey through her pregnancy and it's such an inspiration!

    Where can we find you on a Friday night?
    Friday nights are my favorite! My husband and I usually save Fridays for dinner out (it's my break from cooking all week) and usually a movie. But since we've moved to our new home the movie has now been replaced with DIY projects and decorating.

    How did you come up with your blog name, Southern (California) Belle?
    I actually had a really hard time thinking of a name initially. I knew I wanted to incorporate my location but I didn't have a solid name until I was listening to a song by the Faint. It's called Southern Belles in London Sing. It just all came together after that!

    We saved the best for last! What do you love the most about being a Ruchette?
    I love that Ruche understands my (and many other women's) idea of style. I think Ruche represents a beautiful, confident, and stylish woman and I'm honored to be a Ruchette!

    --Ashley, Southern (California) Belle

    This California belle isn't a newbie to the Ruche family, check out some of her previous style file posts and her wedding!

    xo,
    Ruche

    Send your outfit photos to blog@shopruche.com for a chance to be featured in our Style Files and for the chance to become our next Ruchette of the Month! *Please note that all outfits must include at least one Ruche item. In addition, be sure to mention why you love being a Ruchette, and let us know if you have a personal blog too!


  • Friday, July 5, 2013

    We can't help but have favorites when it comes to certain patterns and colors and this week's Style File Roundup features three of those favorites! Mint, polka dots, and lace... what more could we want? We love the classic look of lace and polka dots and the freshness of mint color. Combine mint with polka dots or mint with lace and you've got the perfect pairing. Scroll down to see how two of our Ruchettes styled their mint ensembles. 

    Maggie, from Stranger Than Vintage creates a casually chic outfit with our Justina Polka Dot Pants paired with a light top, cute shoes, and a statement necklace! She said, "I am a polka dot fiend! When I saw these pants (and in my favorite color too) I knew it was meant to be. I had just the outfit in mind as soon as I pulled them out of the package too. The mint with light grey polka dots is so fun yet understated that I've been wearing them about once a week since they arrived at my door. Because you know, why not?"

    Our next Ruchette looks absolutely darling in our Join the Conversation Lace Dress. She was featured on Her Campus, an online publication for college women, in a segment for the perfect lawn party attire! We love the polished look she creates with a pearl necklace and simple white headband.

    xo,
    Ruche

    Are you a fashionable blogger too? Join our Blogger Family! Send your Ruche outfits to blog@shopruche.com for a chance to become featured. *Please note that all outfits must include at least one Ruche item.


  • Thursday, July 4, 2013

    Rustic style is a charming mix of vintage inspiration with back-country sweet. The rustic girl dresses with laid-back ease, taking inspiration from the simple living of the countryside and looks as natural and fresh as wildflowers. When it comes to rustic wardrobe staples, think boots, warm knits, earthy neutrals paired with deep autumn tones, and prints, from floral to plaid. But these aren’t loud prints; instead envision the kind of farm-girl floral you’d wear at a country ranch while sipping homemade lemonade out of a mason jar. Rustic style can be a little tomboy in cowboy boots and chambray, or a bit more girly in a belted floral maxi skirt and cream blouse (the way our Product Assistant wore it for our office Ruchettes style feature).

    Does this style sound like your style? If so, you might be a style twin with our Product Assistant! See her rustic Ruchette wardrobe and wish list to see if her rustic picks belong on your wish list too!

    Shop our Rustic Ruchette style.

    xo,
    Ruche


  • Thursday, July 4, 2013

    The good ole' U.S. of A ... happy birthday! July 4, 1776 was the birth date of our beautiful country. That makes us 237 years young as a nation - so let's celebrate! The 4th of July means something different to each of us. Like BBQ parties by the beach or ice cold refreshers by the lake. Whatever it is that makes us smile, we send our love in saying happy 4th of July fellow Ruchettes! Enjoy the wonderful decadence in celebrating a country worth celebrating.

    xo,
    Ruche


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  • Thursday, July 4, 2013

    What a lovely, lovely day filled with over-flowing ice cream floats, festive sparklers and an additional 15% off all sale items!! For a summer filled with endless sunlight and sun dresses, enter code JULY4RUCHE and enjoy. Sale starts Thursday July 4, 12:01 AM PST and lasts until Sunday July 7, 11:59 PM PST. So many reason to celebrate and indulge :)

    xo,
    Ruche


  • Wednesday, July 3, 2013

    Girly style is sweet and sophisticated. It’s a feminine style that flirts in colors like coral, lavender and mint! The girly Ruchette favors florals and pretty pastels, and her closet is full of girly staples such as frilly blouses, chiffon dresses with defined waistlines, fuller skirts, and cute flats and wedges to pair with every outfit. Embellishments and sweet details like bow accents are a must! For the perfect girly Ruchette outfit, start with a pastel chiffon dress in a feminine cut that’s perfect for twirling (like the one our Marketing Coordinator is wearing in our office style feature) and then accessorize with a pretty headband, cute flats, and something sparkly to complete the look.  

    Does this style sound like your style? If so, you might need more girly Ruchette wardrobe staples! Take a peek at our in-office girly Ruchette’s wardrobe and wish list to see which charming pieces belong in your closet!

    Shop our Girly Ruchette style.

    xo,
    Ruche


  • Wednesday, July 3, 2013

    Love in the summertime is such a wonderful thing, don't you think? We love picturesque moments of a daytime stroll through town, shared moments during a sweet picnic, and the simple joy of enjoying a light breeze together while lounging outdoors. Roma Bea Photography created a styled shoot, set in Pasadena, that captured all of love's little pleasure during a fine summer day. Featuring our Parade's End Detail Dress (which is now unfortunately sold out, but similar styles can be found from our bridesmaids collection) and a few of our vintage-inspired jewelry pieces.

    xo,
    Ruche

    If you're a photographer and have showcased our products, please send your photos to blog@shopruche.com. We'd love to share them! Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!


  • Wednesday, July 3, 2013

    Every girl dreams of the day she will slip into the luxurious tiers of white fabric, gracefully stride down the flower petal-ed aisle, and live happily ever after with her prince charming. To ensure that your magical day is everything you've imagined it to be, we've put together a beautiful collection of fifties inspired bridal gowns, complete with strapless sweetheart necklines, full twirling skirts, and dainty lace details! 

    Remember, your dream wedding dress should make you feel like a princess but shouldn't cost you your tiara! Enjoy the last day of our sale of 40% off our entire bridal collection with the code BRIDAL40.

    Be sure to take a peek at our entire bridal collection where the wedding dress of your dreams awaits! For more vintage, fifties-inspired wedding gowns, shop our CharlotteAmelie and Mackenzie dresses.

    xo,
    Ruche

     


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