• Wednesday, July 10, 2013

    We love weddings that are personal, intimate, and a beautiful mix of modern and vintage-inspiration…so when you add a view of the Manhattan skyline, we positively swoon! This gorgeous bride fell instantly in love with our Isla dress, and she looked so lovely in it on her big day. Now, we all know wedding planning can be stressful, but now imagine planning a wedding in just *three months* like this couple did! When you have 90 days to plan a wedding and you want to keep your wedding budget reasonable, it’s time to go DIY and call on your creative friends. Read on for their sweet wedding story!

    Leo and I got engaged in April, so we had only 90 days to plan our wedding. We knew we wanted something small and "easy" (we learned there is no such thing as easy when planning a wedding), but at least we were able to keep it intimate. We decided we wanted to do everything ourselves to save in cost and also to personalize it as much as we could. The first thing I did was to check the Ruche website for dresses. From the moment I saw it, I knew Isla was my dress. I sent the link to my mom and closest friends and the response was "It's SO you" so I didn't hesitate and just bought it. When the dress arrived I tried it on and couldn't believe that it fitted me perfectly. Other than fixing the hem (I'm only 5'2") I didn't need to tailor anything, even the seamstress couldn't believe that an online purchase would be so perfect.

    We then decided that we wanted to do it at home. We live in Brooklyn at a high rise building and we are lucky to count a spectacular view of Manhattan from the building's rooftop, so once we secured the space we started to narrow down the details. I kept looking at the Ruche website and Pinterest for ideas (the rooftop is very modern so I wanted to infuse a little bit of a vintage feel). We picked the colors mint-aqua to complement the existing colors in the rooftop, and yellow because it is Leo's favorite color, and then we reached out to all our talented friends for help. I'm an actor and I also work in the catering business, so I have many creative friends.

    I designed the entire menu and the food was cooked by Restaurant Associates since I work for them. I bought all the dishes for the food (mason jars, turquoise bowls, disposable mini plates) at local stores, Amazon and Target. One of my friends did all the flowers, another one did my hair and makeup, another handled the setup and decor, my mom baked the cake, the cake pops, and designed the color coordinated dessert table, a friend donated the photo booth, another took photos and even one more friend officiated the ceremony.

    Photography by Ivette Mederos and Edwin Pagan

    It was an unforgettable day and all our closest friends and family felt they were part of it. I received and keep receiving compliments about how gorgeous the dress was and I'm just so happy that I didn't doubt in selecting the perfect dress for the perfect day. Thank you!!



    Do you have "real wedding" photos you'd like to share? We’d love to see them! For your chance to join our Blogger Family and become featured on our blog, send your wedding photos to blog@shopruche.com. Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!


  • Wednesday, July 10, 2013

    Our love for The Great Gatsby and 1920s style is no secret, so when we heard Elizabeth Langford was going to style a wedding shoot based on The Great Gatsby's over-the-top elegance and glamour, we were so excited to be involved! This beautiful shoot took place on location at Encanterra Golf and Country Club in San Tan Valley and featured our Janelle bridal dress. All of the vintage-inspired elements of this shoot have us swooning and falling in love with the 1920s even more (if that's even possible)!

    The gorgeous bouquet was provided by Jan Dekker Designs and we think the beautiful orange and cream colors pull together the entire vintage look seamlessly! 

    We love the way the table glistens in the room with all of the beautiful glassware. The entirety of the table setting were provided by Classic Party Rentals.

    Page & Mason handmade the darling Gatsby-inspired invitations. They are the perfect little something to set the mood of the wedding before it even begins!

    Hair: Megan Mikita, Makeup: Kelly Wisniewski Makeup Artistry, Engagement Session Clothing Bride: Katy Bug Faye Boutique, Groom's Attire: Men's Warehouse, Venue: Encanterra Golf & Country Club, Floral Design and Decor: Jan Dekker Designs, Glassware, Stemware, Flatware and Table Settings: Classic Party Rentals, Table Linens: Southwick Linens, Handmade Invitations and Paper Goods: Page & Mason, Strapless Bridal Gown: Ruche, Models: Jordan Keali and Justin Wimmer


    If you're a wedding photographer and have showcased products from our bridal collection, please send your photos to blog@shopruche.com. We'd love to share them! Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

  • Tuesday, July 9, 2013

    Once upon a time…we love those four magical words! For our summer fashion feature, An Enchanted Tale, we wanted to create a storybook world with life-size origami that fit beautifully with summer fashion staples like soft pastel mint, effortless chiffon, floral prints, bright accessories, and romantic embellishments. During the daydreaming and brainstorming that happens before a photo shoot, we thought, what if we could be transported to a place where paper visions dance in a magical landscape? A place where we could dress with summery whimsy and enchanted romance? And that’s where Orchid comes in!

    Orchid is our imaginative Creative Coordinator who is set design savvy and knows her way around a glue gun! She spends her days in our creative room bringing all our creative visions to life. So when our summer style feature called for life-size origami creatures and props, she spent weeks creating, folding and building. Read on for more from Orchid on behind the scenes fun!

    On the creative research process… “I spent a lot of time researching different origami shapes before I started constructing the pieces for the set. Most of the inspiration for the designs came from traditional origami techniques. In fact, a few of the pieces (butterflies, foxes, flowers) were made by just folding really large pieces of paper and following instructions that I found online!”

    On building a pink paper unicorn… “I think that the larger origami shapes (like the unicorn, elephant, and crane) were the more difficult ones to make. I knew that making the origami unicorn was going to be a challenge, so it ended up being one of the first pieces that I worked on. On the day that I was going to start building it, someone (Beth!) asked me what I was up to, and I casually just said, "Today, I'm building a unicorn!". It was definitely a conversation starter once it was complete! People would pass by the creative room and just happen to see a giant pink unicorn sitting in there!”

    --Orchid, our Creative Coordinator

    After this shoot, we are thinking about adding “Master Origami Folder” to Orchid’s official title!

    Shop our summer feature, An Enchanted Tale, for beautiful summer outfits, summer dresses and garden party looks, cute summer shoes and accessories to tie everything together, and vintage-inspired pieces perfect for an enchanting summer afternoon! 


  • Tuesday, July 9, 2013

    This glittering summer, we're falling in love with striking chevron patterns in a rainbow of colors! To add a sprinkle of creative flair into your home, we wanted to share this simple DIY project that is not only stylish, but can also happily house a few of your favorite flowers! 

    Yarn - we used three different colors
    Glue gun
    Tacky glue (optional )

    1. Create a chevron outline with a piece of yarn slightly above the bottom of the bottle. Using a glue gun, apply a dab of glue while laying down the yarn. Continue to follow the pattern with a few lines of yarn. Once the pattern is done, cut the end of the yarn.

    2. Using another color of yarn, create a triangle underneath the chevron and glue down.  Continue to follow the triangle, filling it in with yarn. Repeat all around the bottle until all of the triangles are filled in.

    3. Take a third color of yarn and start a second chevron pattern above the first one that you made. Continue as you did in Step 1.

    4. After the second chevron pattern is complete, follow Step 2 and fill in all of the triangle spaces above it.

    5. Now you can start wrapping the remainder of the bottle with yarn. You’re going to want to wrap the yarn tight, making sure there aren't any gaps in between the yarn. Use glue to secure. It’s not necessary to glue every line, only when you feel that the yarn is moving a bit too much. Note: Since the bottle curves, it may be easier to use tacky glue instead of the glue gun for this step.

    6. Continue wrapping the bottle with yarn until you reach the top. Feel free to add different sections of color like we did!

    The vase is perfect alone or with a flower. Have fun with it!

    This DIY project is not only striking with summer style, it's a wonderful way to recycle your glass bottles! Fall in love with more colorful chevron prints for your wardrobe this season! 


    Have a DIY project that you are interested in sharing? We'd love to see it! Send your instructions and unedited photos to blog@shopruche.com for a chance to join our Ruche Blogger Family and become published.

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  • Monday, July 8, 2013

    A couple months ago, we partnered with Zooey Magazine for a Crafts and Cocktails party and cover shoot with Elsie and Emma of A Beautiful Mess. We love how the shoot turned out and couldn't have imagined featuring more talented and gorgeous girls! Here's a few of our favorite photographs from the shoot.

    Doesn't Emma look darling in our Taking Holiday Printed Dress!

    Congratulations to Elsie and Emma on their first book! We can't wait to get a hold of a copy.

    Be sure to pick up your copy of Zooey Magazine's summer issue too!

    Styling: Kristina Van Dyk, Hair and Makeup: Amber Bruehl and Emma Fortini,
    Styling Assistant: Reed Van Dyk, Manicures: Staci Nguyen, Location: Seychelles Shoes’ Showroom


  • Sunday, July 7, 2013

    Wishing all of our darling Ruchettes a day full of beautiful inspirations and dreams! No matter how far they may seem, each step of the way brings you that much closer. Happy dreaming! 


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  • Saturday, July 6, 2013

    As a working mom, weekends have an entirely new meaning, and I look forward to spending every minute with Amelie. When it comes to our outfits, I always coordinate our prints and colors. We take a bunch of photos together so I want to make sure we match! She's already cute, but little mini outfits make the photos that much cuter. 

    --Mai Olivo, our Co-founder and Chief Creative Officer

    Amelie is wearing our Rose Mary Indie Halter & Bloomer Set in her four month photoshoot and our Pony Playdate Onesie Dress for her 5 month shoot!

    We are so in love with our littlest Ruchette and her already darling sense of style, which she surely gets from her mother (seeing as how she can't quite dress herself yet... one day, Amelie!). To see more of Amelie's cute little outfits and everyday adventures, be sure to follow her Instagram account @adventuresofamelie.

    If you have pictures of your little one featuring Ruche items, be sure to hashtag #babyruchette! We'd love to see them. ♥


  • Friday, July 5, 2013

    Classic style is for the girl who adores the modern-vintage aesthetic. It’s a timeless style that balances East Coast elegance with West Coast ease. Abiding by the fashion dictum that “less is more”, the classic Ruchette tends towards basics with a vintage aesthetic, taking inspiration from every era. A closet full of shift dresses and a variety of ballet flats, vintage pumps and Oxfords to pair them with are a must-have for effortless casual-chic dressing. A dainty necklace or two, a structured colorblocked bag and vintage-inspired sunglasses are all you need to pull the outfit together. Cardigans, blouses, and simple silhouettes with lovely details are go-to fashion staples, especially in neutrals, navy and nautical stripes. Our Advertising Coordinator illustrates classic vintage style in a lovely striped dress by Dear Creatures for our office Ruchettes feature. The beautifully chic Françoise Hardy is her favorite style icon, which isn’t a surprise because French girls always get classic style just right!

    Does this style sound like your style? If so, you might be a classic Ruchette! Take a peek at our in-office classic Ruchette’s wardrobe and wish list to add some simple sophistication to your closet!

    Shop our Classic Ruchette style.


  • Friday, July 5, 2013

    Meet Ashley! There's no doubt in our mind that Ashley is our July Ruchette of the Month. She's a true mastermind for taking the dressiest of dresses and turning them into an everyday look. Hence, turning her wedding dress into a darling daytime dress and pairing it with nautical inspired flats. For those of you who aren't as familiar with this Southern (California) Belle, we'd like to introduce this incredibly sweet and wonderfully trendy Ruchette.

    Describe your personal style in 3 words.
    Colorful, feminine, and practical.

    Would you say you’re a flats-kind-of-gal or a heels-kind-of-gal?
    I think it depends on the situation. I almost always go for a heel or a wedge, but I also love oxfords and ballerina flats. If it's a night out on the town I'll always pick an interesting and colorful heel.

    Would you rather wear a nautical navy or a tangy tangerine?
    I love navy and anything nautical really. I think navy is a great color to play with, especially when trying to incorporate other bright colors. I'm having a hard time thinking of a color that doesn't work well with it!

    Just curious, apple pie or chocolate cake (if you haaad to choose)?
    Chocolate cake all the way! I'm not a huge dessert person (weird, right?) but I get a little weak in the knees when it comes to chocolate.

    What’s your favorite item in your closet?
    This is a hard one! If I had to choose right now it would probably be my fit and flare pineapple printed sundress. My favorite piece always rotates but this particular dress personifies my summer style.

    You have amazing hair! Which color has been your favorite?
    Thank you!  I tend to be a little impulsive and change my hair on a whim. When the color is just sitting in your bathroom cabinet it's hard to resist. I think my favorite so far has been a purple/pink ombre. It took a really long time but it was completely worth the hard work.

    As a new mommy-to-be (congratulations!), have you thought about your maternity wardrobe?
    I'm not going to lie, I think about it a lot! Most people think that when you're pregnant it's automatically time to break out the moo moos. I want to be able to make most of my wardrobe work while adding pieces I can get some mileage out of. I loved seeing Mai's journey through her pregnancy and it's such an inspiration!

    Where can we find you on a Friday night?
    Friday nights are my favorite! My husband and I usually save Fridays for dinner out (it's my break from cooking all week) and usually a movie. But since we've moved to our new home the movie has now been replaced with DIY projects and decorating.

    How did you come up with your blog name, Southern (California) Belle?
    I actually had a really hard time thinking of a name initially. I knew I wanted to incorporate my location but I didn't have a solid name until I was listening to a song by the Faint. It's called Southern Belles in London Sing. It just all came together after that!

    We saved the best for last! What do you love the most about being a Ruchette?
    I love that Ruche understands my (and many other women's) idea of style. I think Ruche represents a beautiful, confident, and stylish woman and I'm honored to be a Ruchette!

    --Ashley, Southern (California) Belle

    This California belle isn't a newbie to the Ruche family, check out some of her previous style file posts and her wedding!


    Send your outfit photos to blog@shopruche.com for a chance to be featured in our Style Files and for the chance to become our next Ruchette of the Month! *Please note that all outfits must include at least one Ruche item. In addition, be sure to mention why you love being a Ruchette, and let us know if you have a personal blog too!

  • Friday, July 5, 2013

    We can't help but have favorites when it comes to certain patterns and colors and this week's Style File Roundup features three of those favorites! Mint, polka dots, and lace... what more could we want? We love the classic look of lace and polka dots and the freshness of mint color. Combine mint with polka dots or mint with lace and you've got the perfect pairing. Scroll down to see how two of our Ruchettes styled their mint ensembles. 

    Maggie, from Stranger Than Vintage creates a casually chic outfit with our Justina Polka Dot Pants paired with a light top, cute shoes, and a statement necklace! She said, "I am a polka dot fiend! When I saw these pants (and in my favorite color too) I knew it was meant to be. I had just the outfit in mind as soon as I pulled them out of the package too. The mint with light grey polka dots is so fun yet understated that I've been wearing them about once a week since they arrived at my door. Because you know, why not?"

    Our next Ruchette looks absolutely darling in our Join the Conversation Lace Dress. She was featured on Her Campus, an online publication for college women, in a segment for the perfect lawn party attire! We love the polished look she creates with a pearl necklace and simple white headband.


    Are you a fashionable blogger too? Join our Blogger Family! Send your Ruche outfits to blog@shopruche.com for a chance to become featured. *Please note that all outfits must include at least one Ruche item.

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