• Wednesday, May 15, 2013

    Seychelles originated in the sunny city of Los Angeles in 1984, originally selling jeweled sandals and western-style boots. As the years passed along, the Seychelles company recognized that girls were looking to vintage stores to find one of a kind, affordable items and Seychelles wanted to give them just that! The company set out to deliver shoes with the perfect blend of cutting edge looks and vintage details, and we must say, we're obsessed! Continue reading to learn more about Miranda, the Seychelles shoe designer. ♥

    What’s the best part about being a shoe designer and being a part of the Seychelles team?
    Being a shoe designer has been my wings to travel, seek inspiration, and share my creativity. It’s a labor of love, and sometimes I can’t believe I get paid for this! The fact that no day is ever the same as the last keeps things fresh and exciting. In January it will be my 10th year working for Seychelles, which I think says a lot about the type of company we are. We are a small, tight-knit team and many people have been there for years and years, which creates a family atmosphere that is really special to be a part of. That in itself is unheard of in our industry, so I feel lucky to be part of this family.

    Have you always wanted to be a shoe designer?
    Actually, I started out wanting to make handbags. I was pretty crafty at that time, but I didn’t even consider shoes an option because they aren’t something you can make yourself in your living room. But life has a way of taking you toward your destiny if you’re open for it. Looking back a lot of things just fell into place to get me where I am today. I love how life works out that way.

    Where do you draw inspiration for Seychelles shoes?
    Everywhere! I sketched some of our most popular shoes on cocktail napkins and scraps of paper that I found in my purse. Inspiration can strike at any time, so it’s always good to have a pen with you.

    Where do you like to design shoes? In a notepad on-the-go? At a desk in the office?
    Sometimes the shoes are designed in our office in Los Angeles, and other times I’m pulling an all nighter in a hotel room in China or Paris. Since each day is rarely the same as the last, it’s important to stay present and open for the ideas as they come to you.

    What is the most important quality in a shoe for you?
    Of course I always want to be stylish, but comfort is paramount. No one can be powerful or present if their feet hurt. I refuse to wear uncomfortable shoes and I wish the same for our girls. Luckily, we offer an affordable yet stylish product that empowers our girls to tackle every challenge head on. We never want her shoes to slow her down!

    What is your current favorite Seychelles shoe at Ruche? Where would you wear them?
    That’s like picking one of your favorite children! But if I had to pick one it would be Music to My Ears. I’d wear them with a floaty pale dress and a leather jacket to rough things up a bit OR with tailored ankle pants and a clean top. I love finding the balance between vintage femininity and modern unfussy design. Why choose one look when you can mix it up?!

    How many pairs of shoes are in your closet? How many of those are Seychelles?
    Oh my goodness, I probably have about 200 pairs, and even more in my garage. About 75% Seychelles. Only wearing shoes I designed is like a band only listening to their own music. I’m inspired and delighted by shoes, many of them ours, but also by those that are handmade, from some brand you’ve never heard of, that no one else will ever have, but are still wearable, comfortable and beautiful.

    Quick fire questions:
    plaid or polka dots?
    Polka dots all the way! I’m so excited by all of the fun polka dots and stripes on everything right now. They just make me happy and bring a sense of light and humor to basic everyday pieces.

    chocolate chip cookies or strawberry cupcakes? Chocolate chip cookies! Or even better, caramel!

    coffee or tea? Tea parties for everyday, but frothy cappuccinos in French cafes and Italian piazzas are a must.

    beach house or mountain cabin? Beach house! I’ll know I’ve made it when I have an ocean view from every room in my house. That’s always been a dream of mine.

    heel or flats? I’m a total heels girl!


    Adore Seychelles as much as we do? Shop our collection of Seychelles here and find the vintage inspired shoes that fit you best!


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  • Wednesday, May 15, 2013

    From the natural decor to the fresh air, we adore outdoor weddings and the endless amount of inspiration they create. This recent shoot from photographer Kaysha Weiner captures the essence of a romantic nature-inspired wedding featuring our Margarete bridal dress, a beautifully arranged bouquet, and sophisticated decor.

    Photographer: Kaysha Weiner Photographer, Planning + Styling: Pure Lavish Events, Hair + Makeup: Serene Bridal Beauty, Cake: Sweet & Saucy Shop, Flowers: Florals by Jenny, Rentals: Town & Country, Invite Design: Swell and Grand, Jewelry: Stella & Dot, Dress: Ruche

    View the full feature on this shoot on Ruffled and shop our collection of vintage-inspired bridal collection.



    If you're a wedding photographer and have showcased products from our bridal collection, please send your photos to blog@shopruche.com. We'd love to share them! Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

  • Wednesday, May 15, 2013

    We adore seeing our bridal pieces come to life through the eyes of amazing photographers, and this Victorian-inspired shoot by Kim Le Photography might just be one of our all-time favorites. The combination of beautiful flowers, our vintage-inspired bridesmaid dresses, and the gorgeous Ashlyn Pearce (the same model we used for our first bridal lookbook!) come together to create a charming scene straight out of a Victorian fairytale.

    Scroll down to see a few of our favorite images and view the full feature on this shoot over at Style Me Pretty. ♥

    Shop our bridesmaid dresses and flip through our latest lookbook for even more bridal inspiration.

    Event Planning: Avec Toi Events, Photography: Kim Le Photography, Cinematography: Vu Bui, Bridesmaids’ Dresses: Ruche, Vintage Furniture: Found Vintage Rentals, Floral Design: Star Events Floral Design, Hair + Makeup: TING Makeup & Hair


    If you're a wedding photographer and have showcased products from our bridal collection, please send your photos to blog@shopruche.com. We'd love to share them! Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!


  • Tuesday, May 14, 2013

    We are always looking for new ways to liven up our outfits and our most recent favorite style is print mixing! Wondering how to mix prints? Here are our rules:

    1. Limit your outfits to two prints.
    2. Choose prints with a common color or pair prints with an identical color scheme.
    3. Treat polka dots and stripes like neutrals. They go with anything!
    4. Mix tighter patterns with more open patterns.
    5. Add minimal accessories.

    Scroll down to see how a few of our favorite bloggers pair their prints!

    Julia wears polka dots as her neutral piece, and pairs the blue from her pants with the blue print on her top. The common color makes the outfit cohesive!

    We've always adored how Kendi wears stripes and this outfit is another to add to the list. With minimal accessories, Kendi wears her stripes as a neutral and pulls a common color from both prints too.

    Want to mix prints like Rachel? She pairs two prints with an identical color scheme for an effortlessly chic outfit.

    Pair prints like our stylist, Mara! She selected a striped blouse as her neutral piece and paired a colorful floral blazer with it. She also kept in mind rule #4, and paired a tighter pattern (thin stripes) with a more open pattern (bold florals).

    While two completely different prints can clash, Emily manages to look fashionable! With stripes as a neutral pattern, Emily chose a print with common colors and limited her accessories too.

    Add a few daring looks to your wardrobe with our collection of prints. With these rules and examples in mind, you'll be mixing prints like a stylist in no time!


  • Tuesday, May 14, 2013

    We so happy to announce that we have some of Rifle Paper Co.'s iPhone cases for sale in our shop! We've been a big fan of Anna's designs for a while now, so when she announced she would be designing phone cases, we knew we had to have them. If you're just as in love with Rifle Paper Co. as we are, take a peek at all the paper goods we have right now too!

    Shop: Hello Hello, Spanish Rose, Pink Ombre

    Which case are you smitten with the most?


  • Sunday, May 12, 2013

    To all of the loving mothers, grandmothers, and motherly figures: today is for you. We thank you for all of your dedication and never-ending love and compassion.

    Our Ruchettes are showing their appreciation, too, by sharing with us photos of their mothers and their best piece of motherly advice! Take a peek at our Mother's Day album on Facebook to see a collection of inspiration. ♥


  • Sunday, May 12, 2013

    I can't believe it's been 5 months already - it feels like Amelie was just born yesterday! Josh and I are so lucky to have her in our lives. It's definitely a tough job still, but she's worth it and makes us smile everyday. We couldn't feel more blessed!

    As I celebrate my first Mother's Day, I want to wish every mom out there a happy Mothers Day too! Enjoy today. I know I will be. ♥


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  • Saturday, May 11, 2013

    Our Mother's Day Album is a place where our Ruchettes can celebrate mothers and the women they appreciate. Every entry was accompanied by a piece of motherly advice, and one special woman, Jill, let us know she also scrapbooks moments of motherhood. Her scrapbook pages are truly beautiful and we're honored to be able to share her story and artwork here!


    I am the mother of two beautiful 4-year-old twin girls. After years of struggling through infertility and a lot of heartache on Mother's Day, I was able to become "Mommy" through the most amazing gift of adoption when our daughters joined our family at just 4 days old. Every year, I create a scrapbook page of photos that we take on Mother's Day and journal a love letter to them about the past year. My blessings and struggles have given me a different perspective on motherhood, and I try not to take one day for granted. I know all too well what it feels like to have empty arms but thankfully, my heart is now full.


    -- Jill




    We'd like to wish Jill a very merry Mother's Day tomorrow! If you would like to see more of Jill's scrapbooking, head over to her blog. And if you happen to have a story and/or artwork to share too, send an email to blog@shopruche.com. We'd love to feature you!



  • Saturday, May 11, 2013

    Carey Mulligan is the epitome of sweet sophistication and timeless class. When we learned she would be starring in The Great Gatsby we couldn't wait to see her portray a character during the roaring 20s - a time filled with dazzling fashion and endless entertainment. As most of our Ruchettes know, we have a soft spot for era-inspired fashion and the 20s represents one of the most flashy decades. Vogue created a stunning photoshoot with Carey featuring iconic headpieces and art-deco backdrops.

    This might be our favorite photo of Carey from the Vogue shoot - she looks so classic and elegant.

     All images from Vogue

    See more photos of the darling Carey Mulligan in our previous post about the movie and shop our selection of Gatsby-inspired attire!


  • Friday, May 10, 2013

    Last week our Marketing Coordinator brought in a pan of chocolate chip banana bread and, surely enough, it disappeared within a few short minutes! All of us in the office were so excited for this little morning treat and are sure you will fall in love with it, too. If you are interested in a fun and easy recipe, scroll down for the chocolate chip banana bread recipe!

    1 cup brown sugar
    1 cup white sugar
    1 cup olive oil
    3 eggs
    2 teaspoons baking soda
    1/2 teaspoon baking powder
    2 cups mashed brown bananas
    4 teaspoons vanilla
    1/2 cup wheat germ
    3 cups flour
    1 teaspoon salt
    1 cup semi-sweet chocolate chips

    1. Pour all ingredients together in a bowl. Stir until thoroughly mixed and until non-banana lumps are gone. (A few banana lumps are okay!)

    2. Pour into baking pan. I used a 8.5 x 8.5 baking dish and it made 2 batches worth.

    3. Sprinkle a bit of cinnamon over the batter.

    4. Bake at 350 degrees for 45 minutes.

    5. Let cool for at least 10 minutes.

    6. Enjoy! (This is what happened 5 minutes after it was brought to the office).

    While you're in the mood for baking something sweet, take a peek at our latest home feature. You'll find new inspiring accessories to add to your kitchen that will make baking even more fun! You'll probably love our Marketing Coordinator's Nutella Rolls too!


    Have a recipe that you are interested in sharing? We'd love to see it! Send your instructions and unedited photos to blog@shopruche.com for a chance to join our Ruche Blogger Family and become published.

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