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Thursday, August 26, 2010

I'm so happy to announce the launch of our "Autumn in Session" lookbook! It is a combination of fall inspirations and back to school outfits. We focused on a lot of layers to show how you can use summer and spring pieces and turn them into fall outfits. Tights and leg warmers are great to have so you can still wear dresses for fall. Also, LOVE the use of brooches to accessorize! As you can see...I also have a slight obsession for lace up shoes hehe.


Stephanie Williams did an amazing job once again..along with awesome makeup artist KC Witkamp and gorgeous Martha from Click Models.

Once again, along with a lookbook launch, comes a giveaway! We will be giving away the Silhouette Flower Purse in Walnut and a $50 Gift Card to ShopRuche.com! All you have to do is tell us your favorite outfit AND/OR share the lookbook with your friends and family for extra entries!


Silhouette Flower Purse in Walnut

Three Ways to Enter:

(You don't need to leave your email in the comments, first name and last initial is fine, but please check back by September 10th to see if you've won!)

Required:
1. Let us know which outfit is your favorite by leaving a comment.

Extra entries:

2. Embed the lookbook into your Blog or Site and you MUST give us the link(s) in the comments of this post. You can get one Entry for each link! =)

  • a. How to Embed? Hover over the lookbook above and at the bottom right corner, there is a Menu link. Click "copy embed code" and paste it into your blog/site.
  • OR go to this link: http://issuu.com/shopruche/docs/autumn_in_session and there is an embed link at the top.
  • If you can't embed, you can pull pictures from our lookbook. Files are uploaded on facebook http://www.facebook.com/ShopRuche.com.

3. If you cannot embed the lookbook, you can share the lookbook link (use this link: http://www.shopruche.com/lookbook_fall10.html) on you facebook, twitter, myspace, etc., and you MUST give us the link(s) in the comments of this post. You can also pull pictures uploaded on our Facebook! http://www.facebook.com/ShopRuche
You can get one Entry for each link! =)

Feel free to use pictures from the lookbook as long as you credit to ShopRuche.com.

The Giveaway will run through September 5, 2010 pst. Winner will be announced by September 10th.

Contest Disclaimer:
Comments will be numbered (in the following order: blog comments then facebook comments) and we will use randomizer.org to find the winner.

No purchase necessary. We reserve the right to close the contests early or late without warning. We will post the name of the winner by September 10, 2010. Upon winning, you agree that your name can be published on this blog at the close of the contest. You must contact us within 7 days after the winner has been announced to claim your prize.


Comments (372)
  • LOVE Freudian Frills... I was a Child Psych major. Hah! ;)

    Posted on August 26, 2010

  • I love Freudian Frills!
    Adrienne H.

    Posted on August 26, 2010

  • I <3 Freudian Frills as well! I have all boys in my class this year and that look would let me be girly but not tooooo girly! Love!

    Posted on August 26, 2010

  • I love, love Freudian Frills! =)

    ~Ashley P.

    Posted on August 26, 2010

  • Classic Layers is beautiful and soft

    Karlin L. :)

    Posted on August 26, 2010

  • Definitely Dewy Lanes!
    Jamie S.

    Posted on August 26, 2010

  • I like the rougher in ruffles look!

    Posted on August 26, 2010

  • Modern English is lovely!

    Posted on August 26, 2010

  • I love Dewey Lanes!

    Carol T.

    Posted on August 26, 2010

  • i am smitten with the classic layers outfit :) wish i had a longer body to really pull it off!

    donaville h.
    dvness@gmail.com

    Posted on August 26, 2010

  • I loooove them all, but Classic Layers is my favorite. Wonderful job, these pics are so fally and inspiring! maryrudakas at yahoo dot com

    Posted on August 26, 2010

  • I love the "work shop" outfit! It's sophisticated with a vintage touch. =) Thanks for the giveaway!
    -Christina S.

    Posted on August 26, 2010

  • copied lookbook to my blog!!!

    http://josiahsnest.com

    - moriah

    moriahann04@comcast.net

    Posted on August 26, 2010

  • Oh my goodness, I ADORE the look "Harmonic Rhythm". :D

    -Grace R.

    Posted on August 26, 2010

  • Harmonie rhythm for sure! Love the bright colors.

    Posted on August 26, 2010

  • I had to look at each one multiple time...it is so hard to decide when you like them all. Classic Layers is super cute and looks comfy...and that makes any outfit perfect!

    Melissa F.

    Posted on August 26, 2010

  • I love the Classic Layers outfit - perfect for New England fall... and my university teaching. :)

    Posted on August 26, 2010

  • Freudian Frills!!
    Very versatile, classic and feminine.

    Posted on August 26, 2010

  • ♡ elementary dear ♡
    ~Lisa S

    Posted on August 26, 2010

  • Modern English

    <3 Carli Morgan

    Posted on August 26, 2010

  • I LOVE the freudian frills! So classy!

    Posted on August 26, 2010

  • Just tweeted the link to your giveaway:
    http://twitter.com/WordsAndEggs
    :)

    Posted on August 26, 2010

  • Classic Layers. It's the perfect fall combination.

    Posted on August 26, 2010

  • All so cute- but if I had to chose only one, I like Harmonic Rhythm!

    Posted on August 26, 2010

  • I'm getting too old for some of these looks but I love Freudian Frills and that red striped cardigan! Emily R.

    Posted on August 26, 2010

  • I am absolutely drooling over the Classic Layers and Elementary Dear outfits. Part of me is tempted to skip my vacation and use the money I've saved to go shopping...

    Posted on August 26, 2010

  • I blogged about the new lookbook and giveaway.

    http://bramblewoodfashion.blogspot.com/2010/08/ruche-2010-fall-collection.html

    Posted on August 26, 2010

  • Loved Freudian Frills!

    Posted on August 26, 2010

  • I love the fragrant roses outfit. So pretty!

    Posted on August 26, 2010

  • Hard to pick just one...I love them all! But if I had to choose one it would be freudian frills.

    Posted on August 26, 2010

  • I absolutely adore the Fall Lookbook, and all the looks in it, but my fav would have to be Dewy Lanes!!! And I've already ordered the dress :D

    Posted on August 26, 2010

  • Elementary dear, love the name too:x
    Zenny T
    http://www.facebook.com/#!/profile.php?id=589852323

    Posted on August 26, 2010

  • Twitted!

    http://twitter.com/BramblewoodF

    Posted on August 26, 2010

  • Speckled Butterfly! It's so Zooey Deschanel.

    Posted on August 26, 2010

  • Totally loving classic layers, it looks chic and comfy!

    Posted on August 26, 2010

  • They're all lovely but "Harmonic Rhythm" was my favorite!

    Debbie L.

    Posted on August 26, 2010

  • Fragrant Roses is deffinately my favourite. So pretty, I love the cardigan, dress and bag.

    Rose K

    Posted on August 26, 2010

  • Love literature classics! SO many gorgeous pieces!

    Posted on August 26, 2010

  • The lookbook is beautiful, so many great ides for fall. My favorite is the rougher in ruffles!!

    Posted on August 26, 2010

  • I love Freudian Frills!!

    Lydia T.

    Posted on August 26, 2010

  • To quote one of the greatest fashion icons of our time...I DIE for that Candied Capelet! But Osmosis Jane has my heart all aflutter!! Love Love Love!!

    Posted on August 26, 2010

  • Each one is TDF, but I really like Literature Classics!

    Mandy L

    Posted on August 26, 2010

  • I adore Freudian Frills...Beautiful!

    Posted on August 26, 2010

  • I love the Freudian Frills, so feminine and beautiful!! I already shared the link to the lookbook on my blog:
    http://anotherdayanotheroutfit.blogspot.com/2010/08/forgotten-dress.html

    and I posted about it on facebook:
    http://www.facebook.com/home.php?#!/profile.php?id=1571423369

    and I tweeted:
    https://twitter.com/schelleysturdi1

    Michelle
    schelley16@gmail.com

    Posted on August 26, 2010

  • 1. http://cupcakesandbunnies.blogspot.com/2010/08/ruche.html
    BLOG!

    2. FAVORITE OUTFIT: the one on page 2-4 of the lookbook and the fluttering butterflies dress

    Posted on August 26, 2010

  • Candied capelet... Definitely my favourite, mostly because the cape coat intrigued me a lot and I have to say, it reminds me of Blair's coat from Gossip Girl's last season finale. Strange, I know.

    Posted on August 26, 2010

  • I love Freudian Frills!

    Tweeted at: https://twitter.com/jllh0109

    =)

    Posted on August 26, 2010

  • Little question: when you say we have to put pictures from ShopRuche on our Facebook, do they have to be clothes from the fall lookbook or I can use all the clothes from ShopRuche I have?

    Posted on August 26, 2010

  • I love "Work Shop." So classy and fabulous!

    Posted on August 26, 2010

  • I also embedded the lookbook on my blog:
    http://anotherdayanotheroutfit.blogspot.com/

    Michelle
    schelley16@gmail.com

    Posted on August 26, 2010

  • I love Freudian Frills. Perfect for the office but still looking great!

    Rachael
    rachaelv@rogers.com

    Posted on August 26, 2010

  • I really like "Teacher's Pet". Thank you!

    AuburnNotRed@charter.net

    Posted on August 26, 2010

  • I love Modern English!

    I also posted something on my blog:http://completelytaken.tumblr.com/post/1017511553

    Posted on August 26, 2010

  • ELEMENTARY DEAR! AMAZING!!!

    Posted on August 26, 2010

  • Classic Layers! It's my favorite, and I think it strays from STANDARD classic and delves into exciting "now!" I've posted the lookbook to my FB wall!

    http://www.facebook.com/home.php?sk=lf#!/KarenWissClark

    Posted on August 26, 2010

  • Infatuated with every item in Classic Layers!

    I forwarded the lookbook last night to my girlfriends even before this contest. But here's my proof for the world!


    Twitter: http://twitter.com/spinte


    Livejournal: http://spinte.livejournal.com/94875.html


    Facebook: http://www.facebook.com/profile.php?id=1682581127


    :D

    Posted on August 26, 2010

  • i like amelia air!

    Posted on August 26, 2010

  • I love the outfit Infinite Series. This is definitely my type of style! Love the combination of the shoes and leg warmers! :)

    Another entry:
    Posted to my blog:
    http://msfashinista.blogspot.com/2010/08/shop-ruche-is-having-giveway.html

    Another entry:
    Posted to my facebook profile:

    http://www.facebook.com/#!/heidif1

    I also tweeted:
    http://twitter.com/msfashinista

    Thanks! I hope to win! hehe :)

    - Heidi F.
    fonerh@gmail.com
    http://msfashinista.blogspot.com

    Posted on August 26, 2010

  • http://www.facebook.com/?ref=home#!/zygote

    Posted on August 26, 2010

  • I love Fragrant Roses! It's so beautiful!
    I posted the link to your blog post and website on my Facebook for all my friends to see!
    Ruche = amazing! :)

    Candace A.

    Posted on August 26, 2010

  • I love Freudian Frills. That ruffled blouse is gorgeous!

    Jennifer G.

    Posted on August 26, 2010

  • Classic Layers...gaaaaaaaaaa!

    Please count me in.

    Thank you.

    Posted on August 26, 2010

  • I love so much of the new look book!
    Modern English and Elementary Dear are tied for my favorites! :)

    - Anne

    Posted on August 26, 2010

  • Love the Tuesday Morning brown skirt...noticed it's already sold out!

    Cheryl K

    Posted on August 26, 2010

  • This was so hard! I am torn between classic layers and freudian frills. Classic layers looks so comfy and yet so stylish and feminine! I will post this on my Facebook page for my blog-but just so you guys know, I posted about your store two months ago on my blog. Love it!
    http://www.facebook.com/TheUrbanDomesticDiva

    And my blog post-as an FYI
    http://www.urbandomesticdiva.com/2010/07/lifestyle-love-this-poorer-girls.html

    Posted on August 26, 2010

  • I love classic layers!!

    Abbie Segovia

    Posted on August 26, 2010

  • Freudian Frills is DEFINITELY my favorite! This "lookbook" excites me!

    curls.pearls@gmail.com

    Posted on August 26, 2010

  • <3 Freudian Frills! This seems to be really popular!

    Posted on August 26, 2010

  • I love Classic Layers!!

    Amanda L. :)

    Posted on August 26, 2010

  • I love the Classic Layers. So effortlessly chic.

    Posted on August 26, 2010

  • Neutral colors aren't usually my cup of tea but "Classic Layers" is so hauntingly beautiful and put-together - but still relaxed - that I have set it as my new wallpaper.

    <3 Alyshia Lu

    Posted on August 26, 2010

  • classic layers oh yes please!

    Angela C.

    Posted on August 26, 2010

  • It's all about Work Shop! What an amazing outfit that is multifunctional for work, play, and everyday! So classic and so comfy looking! I love it.

    Posted on August 26, 2010

  • I just posted this on my facebook
    http://www.facebook.com/angeleshere

    and twitter
    http://twitter.com/AnGphoto

    Angela C.

    I love classic layers!!!

    Posted on August 26, 2010

  • So hard to choose...

    I'll go with "Classic Layers"

    Posted on August 26, 2010

  • copied link and photos!

    love it!

    Posted on August 26, 2010

  • copied link

    http://www.facebook.com/profile.php?id=502351003

    Posted on August 26, 2010

  • Okay its a tie between work shop and freudian frills! I LOVE them both! I also posted the look book to my blog at spencerandchelseacoonfamily.blogspot.com

    But its a private blog...will i need to add you to get credit?

    I hope I win and thanks for the giveaway!

    Posted on August 26, 2010

  • I love the classic layers outfit- so cute!

    I posted the fall look book on my twitter (shiver0777)

    my email is rk_siemens@hotmail.com

    Posted on August 26, 2010

  • I just added a link on my facebook as well!

    http://www.facebook.com/#!/chelseaspencer.coon

    Posted on August 26, 2010

  • LOVE the Elementary Dear outfit!

    Posted on August 26, 2010

  • I really love this style! amazing!!

    http://www.shopruche.com/silhouette-flower-purse-in-marigold-p-2352.html

    Posted on August 26, 2010

  • I adore every piece of Freudian Frills!

    Posted on August 26, 2010

  • Here's my blog post with the look book!http://kjennynelson.blogspot.com/2010/08/ruche-fall-look-book.html

    Posted on August 26, 2010

  • I absolutely love the Harmonic Rhythm outfit!!
    -Stephanie S.

    Posted on August 26, 2010

  • I have to say that "freudian frills" is my favorite from the lookbook. It is just so fresh, rich, and so so Autumn to me. Although, it is followed by "classic layers" as a very close second. That sweater dress is the most beautiful color and looks so darn soft!

    Twitter: http://twitter.com/DistinctlyD/status/22233696873
    Blog:
    http://distinctlydesiree.blogspot.com/2010/08/ruche-autumn-2010-lookbook.html

    Beautiful lookbook. I really can't wait for the weather to cool off so I can wear some of this!

    Posted on August 26, 2010

  • I love Freudian Frills!

    http://www.facebook.com/#!/profile.php?id=57206309

    Karol P.

    Posted on August 26, 2010

  • My favorite is infinte series

    Posted on August 26, 2010

  • Lovin me some Freudian Frills!

    Mandy Hartley

    Posted on August 26, 2010

  • Freudian Frills!

    Facebook:
    http://www.facebook.com/mandyhartley

    Posted on August 26, 2010

  • Definitely Classic Layers.

    Posted on August 26, 2010

  • freudian frills is pretty awesome! great for work and play.

    http://www.facebook.com/profile.php?id=1032756713

    sarah.m

    Posted on August 26, 2010

  • Freudian Frills!

    posted on Twitter...
    https://twitter.com/luvsdrpepper

    Posted on August 26, 2010

  • I absolutely adore the Speckled Butterfly outfit because of the amazing dress!

    Posted on August 26, 2010

  • my favorite have to be the rougher in ruffles! so chic and casual but a hint of feminity! ;)

    Posted on August 26, 2010

  • My favourite is Candied Capelet.

    Posted on August 26, 2010

  • I adore Freudian Frills. All of the outfits are lovely but this one comes closest to my personality. I agree about the lace up shoes, who can resist them? :)

    Lori Reed

    Posted on August 26, 2010

  • Autumn Botany is my favorite! Thanks for the giveaway! The lookbook is oh-so-lovely!!

    Posted on August 26, 2010

  • my fav is modern english! such a cute outfit! kim w

    Posted on August 26, 2010

  • I blogged about the lookbook here: http://createloves.blogspot.com/2010/08/oh-fall.html

    xoxo

    Posted on August 26, 2010

  • I love how the pieces can all over go transition into different season! They have colors that work for both seasons as well. I love everything shown, gorgeous Lookbook put together! congrats on the launch!

    I love the first outdit shown. The dress is so pretty and the classy coat that goes over with the perfect little flower to top it off is just darling!

    I included the lookbook on my blog at the bottom as a link to always stay so everyone can see each and every time they visit my blog!

    I tweeted as well :) @RenayShanel
    link:http://twitter.com/RenayShanel/status/22239678172

    thankyou for the opportunity, very excited!

    email: hunnylovins@home.se
    blog:http://hunnylovins.blogspot.com/

    Posted on August 26, 2010

  • My favorite is the Elementary Dear! That overcoat is adorable!! Thank you for the chance to win! :)

    Posted on August 26, 2010

  • My favorite outfit by far is Elementary Dear. I love the femininity and the structure of the layers with the coat! SO "autumny"!

    I tried the embed code but it didn't work so I linked to the look book at

    http://aclassicfairytale.blogspot.com/2010/08/ruche-giveaway_26.html

    Hope I win!
    Ally B.

    Posted on August 26, 2010

  • Forgot to mention I posted it on my facebook as well :) Thanks

    http://www.facebook.com/shespeaksofbeauty

    Posted on August 26, 2010

  • Difficult but my favorite is Preppy Ann.

    Posted on August 26, 2010

  • My favorite is autumn botany!

    Posted on August 26, 2010

  • Speckled butterfly!!

    Posted on August 26, 2010

  • Gorgeous lookbook!! You always put together the best, very inspirational lookbooks!!! (and I'm not just saying that to score more entries :P )

    But I do love the freudian frills outfit. I was just eyeing that skirt the other day and it is already sold out now! :(

    Anyway, great layering ideas -- kudos again!

    Posted on August 26, 2010

  • I like freudian frills, but I love them all so it's hard to choose!

    Posted on August 26, 2010

  • Speckled Butterfly please!

    Posted on August 26, 2010

  • I love Candied Capelet! It's colorful yet tasteful and mature. Plus, the world needs more capelets!

    Posted on August 26, 2010

  • lean on me one shoulder dress is the cutest ever!!!

    Posted on August 26, 2010

  • Freudian frills! Adore it! I love your stuff!
    Sydney J.

    Posted on August 26, 2010

  • They're all wonderful, but Dewy Lanes is my favorite!

    Jessica F

    Posted on August 26, 2010

  • Fragrant Roses! The cardigan, especially, is lovely.

    Posted on August 26, 2010

  • Love the Classic Layers, very much my style!

    Posted on August 26, 2010

  • Love Freudian Frills! Amazing collection!

    Posted on August 26, 2010

  • Being a Knitter, I HAVE to choose the Candied Capelet look! I LOVE it!!!! :)

    Posted on August 26, 2010

  • Its a toughie, but *Classic Layers* takes the cake. :)

    -dolores s.

    Posted on August 27, 2010

  • I love freudian frills! Especially the brown skirt.

    Posted on August 27, 2010

  • harmonic rhythm. sooooo beautiful!
    j.

    Posted on August 27, 2010

  • Ooh, I can't decide between Literature Classics or Freudian Frills! Both are so lovely!!!

    Posted on August 27, 2010

  • The Fragrant Roses outfit is my favourite, and I love all the flower brooches dotted throughout the lookbook :)

    Posted on August 27, 2010