Monday, March 3, 2014

From the rich green house plants that keep us company as we work to the saturated wildflowers we uncover exploring meadows on an afternoon hike, we’re smitten with the entire range of natural beauty that spring has to offer. So what better way to celebrate spring than with a lookbook centered on a life inspired by spring blooms? Our spring 2014 lookbook, Flourish, depicts a florist’s day-to-day interactions with her craft and showcases a spring fashion collection infused with a beauty that can only be found in nature. We’ve been so excited to share this lookbook with you and the day has finally arrived!

In these gorgeous photos (photographed once again by the talented Brandon Kidd!), you’ll see that as we prepare for this year’s spring fashion trends, we’re opting for eclectic pieces styled with glossy statement necklaces, vintage hues, and classic floral prints. Accented with the textures of crochet details and lace, polka dot prints, and embroidered embellishments, our spring fashion collection offers the ideal transitional or warm-weather wardrobe. We hope these cute spring outfits will inspire you to dabble in 2014 spring fashion trends like pretty pastels, cropped jackets, and all-white outfits, and of course, radiant orchid, the color of the year.

May the spring fashion found in Flourish inspire you to bloom, whether your garden can be found in an urban landscape or rustic haven. Select your favorite outfit from our spring lookbook, treat yourself to a bouquet, and live beautifully each coming day!

Photographer: Brandon Kidd, Videography/Editing: Vu Bui & Teresa Chu, Hair and Makeup: KC Whitkamp, Ruche Stylist: Sarah Nuckles, Furniture Rentals: Found Vintage, Florals: Liz Cherkasova, Model: Lindsay, Greenhouse: Rolling Greens in Culver City