Friday, January 29, 2010

A collaboration of Stephanie Williams Photography and Ruche - we present you...Ruche's Spring Lookbook 2010!

Every time we launch a lookbook, I always say it is my favorite one. But every lookbook keeps outdoing the last one. I must say that this lookbook is my new favorite! Not only did it turn out fantastic, we had a GREAT time designing it. In this post, I will just show you the end result. But in the next post, I will give you some DIY tips on how we styled the shoot. =)

Inspired by a couple of origami and paper cutout books from Barnes and nobles, we came up with our floral background at 11pm, the night before the shoot. We stayed up until the wee hours of the night cutting and folding flowers...it was all SO worth it!

Here is a sneak peek....you can view the rest of the lookbook here. You can also shop all the outfits here.

UPDATE: BTW, for those who werewondering...Yes! This is Erika from Models of the Runway Season 1. =)

















Comments (22)
  • Your shoot turned out SOOO great! As I have my own biz, too, I'm really looking forward to reading your advice/ideas on styling a shoot. I especially love all the book pages--romantic and dreamy!

    Posted on January 28, 2010

  • Everything is so cute!

    Posted on January 28, 2010

  • WOW! Great shoot & collection - the asymmetrical dress and lace skirt are my favourites! :)

    www.friendinfashion.blogspot.com
    xx

    Posted on January 28, 2010

  • I am in love with the design and photos!! Bravo!!!

    Posted on January 28, 2010

  • gorgeous! How creative I love love the flowers and the pages on the wall:)

    Posted on January 28, 2010

  • love this shoot!! love the vintage books!! love it all!!

    Posted on January 29, 2010

  • I like the meringue outfit!
    The photographer is fantastic.

    Posted on January 29, 2010

  • Beautiful ideas for the shoot! I can't wait to hear styling tips. PLEASE carry more items in XS! I love everything but everytime I order a small it's too big. Thanks!

    Posted on January 29, 2010

  • I'm in love! Gorgeous, gorgeous, gorgeous.

    Justine
    www.fetchingfashions.blogspot.com

    Posted on January 29, 2010

  • it's awesome and so lovely! good job!

    Posted on January 29, 2010

  • i look forward to your lookbooks, because the styling is always fantastic and i get so many ideas from them. i love "in a dream," "meringue," and "brandied apricot."

    Posted on January 30, 2010

  • Thank you so much everyone!!

    Posted on January 31, 2010

  • so pretty!

    Posted on February 2, 2010

  • Last Spring was wayyyy better!

    Posted on February 3, 2010

  • I love the Spring 10 Lookbook! Great photos and great looks! Fresh yet vintage! Love it!

    Katie D.

    Posted on February 5, 2010

  • I love ruche. I want to buy everything because the clothing is gorgeuos.The look books are so fun to look. I love how the clothing is affordable and yet is modern and vintage. Im always excited to get emails about the new products.=]

    Posted on February 8, 2010

  • is that yellow bag going to come to the website soon or is it already sold out? i love ittt!!

    Posted on February 12, 2010

  • This book looks great! I'm so excited for spring now. Was this model the same girl who was on last season's "Models of the Runway" show after Project Runway?

    Posted on February 15, 2010

  • Thanks everyone! Yes, that is indeed Erika from "Models of the Runway"!

    Posted on February 24, 2010

  • I especially love all the book pages--romantic and dreamy!

    Work from home India

    Posted on February 26, 2010

  • this is so beautiful.. love the whole shoot. you guys have an awesome creative team.. it shows. ;D

    Posted on March 30, 2010

  • I LOVE the purple layered mini skirt!!!!
    Gorgeous!!!!

    Cheryn
    I Can't Sew

    Posted on April 10, 2010

or