Saturday, November 29, 2014

Today is Small Business Saturday, and we're thanking each and every one of you for your support! Since our beginning in 2008, we have been so fortunate to see our community of Ruchettes grow. We've watched the clothing and indie brands we adore become staples in our customers' wardrobes and we check the #Ruchette and #ShopRuche hashtag every day so we can see your photos. We love engaging with our community, and this year we have been so lucky to meet you in person at our local warehouse and events! In short, it's been an amazing journey and we can't wait to see what's next. Today we thank you for supporting our small business, and we're inviting you to get a look behind-the-scenes with an interview with our founder Mai! 

When you were first starting to get Ruche off the ground, what was the biggest challenge you faced?
The biggest challenge was having to make the decision to leave my full time career to run Ruche.  It was the scariest decision I've ever had to make, but I'm so glad I took the risk.  You never know until you try it! It wasn’t until a year after Ruche started when I actually left my full time job. I don’t recommend giving up everything right off the bat. Take small steps and slowly ease in bigger ones as you go.

Finish this sentence: Ruche wouldn't be where it is today without...
Our awesome fans and customers. Our customers really fuel what we do every day.

As our CCO, you are always involved in creative aspects of the company. Where do you find daily inspiration?
I find inspiration via Pinterest, Instagram, magazines, and all sorts of bloggers. I could really spend hours on end just combing through the web. 

The new year is just around the corner! What are you most looking forward to for Ruche in 2015?
I’m really looking forward to continuing to grow Ruche and its lifestyle. I want to inspire anyone that stops by, whether to shop for something they love, browse through our lookbooks, or read through our blog. There are so many people out there that still have not heard of Ruche!  

What is your funniest memory from the early days of Ruche?
My husband Josh supported me through the whole creation of Ruche.  He would give up playing World of Warcraft with his friends to help me ship orders.  As Ruche got busier and busier, he had to start naming and writing descriptions on clothing, something that he knew nothing about before. This was one of his unforgettable descriptions:  “Make an ascent up a winding staircase of pleats above a coral studded road.”  The funniest part was that it was one of our top sellers…he was very proud. 

What advice do you have for anyone thinking of starting their own business?
There is nothing more fulfilling than doing what you love and being a business owner, but if you have to choose one, make sure you are doing what you love. I’m lucky to be doing both. Starting your own business will require A LOT of work and sleepless nights.  When you start your own business, it will consume you 24/7, more than any other job. If you have to sacrifice that much of your life, make sure it is something you love doing.

 -- Mai Olivo, Co-Founder & Chief Creative Officer

We are so lucky to be surrounded by individuals filled with passion each and every day. From our founders Mai and Josh to our photographers to our customer service team and our customers, our community is built on the desire to live beautifully, and we're thanking you for helping us make that a possibility this Small Business Saturday. 

All of your friends at Ruche

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