Tag Archives: Lookbooks

  • Tuesday, September 17, 2013

    When you look at a fashion lookbook, there should be more than a collection of pretty clothes. A lookbook should create a world, a story, its own particular mood and feeling. In order to achieve this, every lookbook photo shoot requires a team of talented make-up artists and hair artists, models, assistants, stylists, creative directors, and photographers. Our fall lookbook would not have turned out so beautifully without all the hard work and creativity of our wonderful team! So we sat down with four of the key players who made it all possible, and asked them a few questions to give you a behind the scenes peek into our fall lookbook, One Fine Day

    A chat with Jesse, our Creative Photographer:

    How would you describe the energy and experience of being on set during a lookbook shoot?
    The energy on set is always crazy! Everyone is hustling, running around from one scene/task to the next. We are usually coming off of weeks of hard work and stress, which makes for a crazy mood. Overall, we definitely still have fun, but the main objective is really to get things done! There is also a real sense of "team" on set, everyone doing what they can to help each other to make sure the shoot goes smoothly for all of us -- whether its steaming something for styling, moving props, carrying camera equipment, etc -- we try and help each other.

    What is the schedule like for a lookbook shoot and how long is a typical shoot day?
    The schedule is also crazy! Time is our biggest enemy on a shoot. We are always chasing the sun for better light, or dodging bad weather coming in, or rushing to the next location because we have X amount of outfits left, or only booked a venue for 4 hrs, etc etc. Our schedules are planned out to the minute! And it really comes down to shooting each outfit and scene that was planned, and still having room left for the "unexpected". Call time is usually around 6 am, and depending on the season we either finish around 5 pm or 7 pm. So our days are 12 hr minimum. Not including travel time and packing up.

    A chat with Sarah, our Stylist:

    What were your sources of inspiration for styling this shoot?
    The inspiration for the lookbook was the 1950's/1960's. I was inspired by Mad Men, and wanted the outfits to have a retro/mod feel.

    Roughly how many hours would you say go into the creative process behind your styling for a lookbook?
    Many! I build off the concept and try to create looks that reflect the theme, yet are wearable.

    What were the key fall trends that you wanted to incorporate into the fall lookbook?
    Colorblocking and geometric prints were huge fall trends that fit perfectly with the theme of the lookbook.

    Which of the outfits do you think is the most quintessential “fall” look?
    The camel trench layered with a knit vest, cords, and a scarf. Layering is a must for fall! You can play with textures and prints to create an effortless look. I was a little worried about the model wearing layers in close to 100 degree weather, but it happened to be cooler than we anticipated. It even rained!

    A chat with Orchid, our Creative Coordinator:

    How much work goes into a lookbook before the day of the shoot?
    We usually try to start planning our lookbooks at least 2-3 months in advance. Everyone on our creative team works together to come up with unique ideas and inspirations. Once the team decides on a theme, we spend a lot of time researching locations, styling the clothes, picking out scenes to shoot, etc. It's a lot of work, but totally worth it!

    A lot of creative brainstorming goes into each concept. What were some of the other ideas that were thrown around before this theme was chosen, and how did everyone decide on One Fine Day?
    To be honest, I can't remember the other ideas that were discussed because it was so long ago. I think that everyone has always thought that Ruche's aesthetic would be perfect for a Mad Men-inspired shoot. Once that idea was thrown out there, everyone was pretty much on board!

    What’s your favorite aspect of working closely with the creative team on each lookbook?
    I think that my favorite part is getting to see everyone's ideas turn into actual lookbook photos. Sometimes I'll be at the lookbook shoot watching a certain scene being shot and I'll think, "I'm SO glad that we came up with that!".

    We didn't originally plan for there to be a scene with the couple strolling together underneath an umbrella. It had been raining on and off all morning on the day of the shoot. We got pretty lucky with some of our shots, but by the time we had to head over to the park the rain was back in full force! It worked out though, because those photos turned out really cute!

    A chat with Mai, our Chief Creative Officer & Co-Founder:

    You’ve had the pleasure of working with so many talented photographers! What was it like working with Brandon Kidd on this lookbook?
    Brandon and Kristen Kidd have always been amazing to work with! They are truly one of the most sweetest couples I know. Not only are they talented, their positive energy and excitement during every shoot really makes them part of the Ruche family. We are so lucky to get the opportunity to work with The Kidds, along with all our amazing photographers in previous lookbooks!

    Of all the outfits in the fall lookbook, which is your favorite?
    My favorite outfit is the Betsy Polka Dot Dress. It is so simple and classy, yet the cut is so unique and special. Although a close second would be the A Dream Is A Wish Skirt In Black. I can't wait to wear this through the holiday season!

    View our One Fine Day lookbook here, and shop all the fall outfits


  • Monday, September 16, 2013

    While every season has its charms, we have to admit that fall (thanks to apple picking, the turning leaves, and pumpkin spice lattes) has always been our favorite. So we could not be more excited to announce the launch of our fall look book, One Fine Day! Bursting with inspiration for putting together the most polished fall outfits, our lookbook was created around the concept of a perfect, crisp autumn day. Imagine the kind of afternoon where you catch up with your best friend while vintage shopping or meet your beau for a picnic and even a little rain can’t dampen your spirits. Perfect fall days call for perfect fall outfits, inspired by the elegant refinement of the 1960’s and the quirky retro charm of mod fashion!

    This season we are taking a style cue from the women of that era who would never leave the house without a statement coat and plenty of lady-like embellishments. When we think of putting together fall outfits with 1960s style inspiration in mind, we think of women glamorously attired in gloves and hats, structured dresses and T-strap pumps. The beauty of the modern-vintage collection in our fall lookbook is in updating vintage and retro inspirations for the woman of today.

    For putting together fall outfits this season, begin by updating your wardrobe with sophisticated, tailored staples, classic patterns, and swapping sunny hues for a fall palette of rich colors like emerald green, burgundy, and mustard yellow. Shift dresses are a daily essential: slip one on for class, the office, or fun weekend outings. Since we are loving the swinging 60’s, be sure to update your closet with 60’s inspired detailing, vintage inspired prints like plaid and paisley, and full swingy skirts. Fall florals and mod black and white prints are also making their way into our fall outfits. But our favorite fall trend? Layering! We love our tights and cozy knits for adding warmth, and picking cute fall boots to complete every look. Lastly, don’t forget to add a structured purse and statement necklace a polished ensemble.

    Take a peek at our look book for inspiration in creating the loveliest fall outfits and shop our collection of fall fashion staples.

    Photographer by Brandon Kidd, Videography by Vu Bui, Teresa Chu & Brandon Trinh, Cinematography/Editing by Vu Bui & Teresa Chu, Hair and Makeup by Sparkle Tafao, Ruche Stylist by Mara Ferreira, Models are Katja, Saule, Chris. And a special thanks to The Fine Art of Design and Just Blow Drys


  • Monday, June 3, 2013

    Ruchettes, the day is finally here: our summer 2013 lookbook has officially launched! This lookbook, entitled Seashells, is filled with vintage-inspired clothing appropriate for summer strolls along the shore, soaking up the sunshine on the sand, and bike rides along the pier. So come along and join us for the beginning of a brand new summer time adventure. ♥

     View the entire lookbook, Seashells.


    Photographer: Brandon Kidd
    Hair and Makeup: KC Witkamp
    Ruche Stylist: Mara Ferreira
    Furniture Rentals: Found Vintage
    Model: Lenka


  • Tuesday, April 2, 2013

    Magnolia Rouge Magazine :: Facebook :: Twitter :: Pinterest

    We're so excited to announce that our newest bridal lookbook, Forever and a Day, is featured on the COVER of Magnolia Rouge! This New Zealand based wedding magazine features "innovative wedding ideas, fresh colour combinations and inspired themes, and is a must-read for creative contemporary brides." With this description in mind, we're incredibly honored to be included in their spring issue!

    Visit Magnolia Rouge to browse the entire issue, view our full lookbook spread, and read the interview with Mai, our founder and creative director!


    Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

  • Monday, April 1, 2013

    Our spring wedding collection, Forever and a Day, launched today! Shot by an esteemed wedding photographer, Elizabeth Messina, our bridal lookbook captures effortless elegance and vintage inspired details. This lookbook is filled with new styling inspiration for our vintage inspired wedding dresses and new affordable bridesmaid dresses, which are also envisioned for wedding guests and everyday elegance. Whether you're the wedding guest, bridesmaid, or bride, we truly hope that our spring wedding collection will bring you the perfect dress. ♥

    View the entire lookbook, Forever and a Day.

    Photographer: Elizabeth Messina
    Ruche Stylist: Mara Ferreira
    Hair and makeup: KC Witkamp
    Model: Amanda
    Vintage Rentals: Tricia Fountaine (Vintage Vignettes)
    Florals: Tricia Fountaine Design
    Location: Dos Pueblos Ranch


    Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

  • Thursday, March 7, 2013

    Cinematography/Editing: Vu Bui (Virtual Ninja Productions)
    Videography: Vu Bui & Ning Wong (Virtual Ninja Productions) & Teresa Chu
    Music: Honey Pie - Uh Oh


    Step behind the scenes of our spring lookbook, and watch the tea party come to life! ♥



  • Tuesday, March 5, 2013

    Have you seen our spring lookbook, Tea for Two, yet? We were lucky enough to have a few cute bunnies hopping around on our set! When we decided that we wanted rabbits to star in our lookbook, we were excited when we found B.U.N.S., a rabbit rescue in Santa Barbara that takes in abandoned bunnies. If you live in the area and are in need of a new furry friend, take a look at their current rabbits who are in need of a new loving home.

    We had so much fun playing with these bunnies and wished we could have brought them back home with us after the shoot.  At least we were able to take them out for a fun day with sunny skies, open grasses, and plenty of carrot treats (since they weren't really a fan of the tea and macarons).


    See more shareable images from our spring lookbook here. ♥




  • Monday, March 4, 2013

    After weeks of dreaming up a storybook tea party, we're excited to say that our spring 2013 lookbook is finally here! Enter our spring daydream of flowers, tea cups, pastels, and macarons here. ♥

    Photographer: Stephanie Williams Photography
    Hair and Makeup: KC Witkamp
    Ruche Stylist: Mara Gillette
    Furniture Rental: Found Vintage
    Cakes: Sweet and Saucy Shop
    Bunnies: Bunnies Urgently Needing Shelter (B.U.N.S.)
    Models: Hollie and Ollie




  • Wednesday, February 27, 2013

    Ruchettes, our spring lookbook will be launching soon! Here's a little sneak peek. ♥


    P.S. Make sure you're subscribed to our newsletter -- a special surprise is headed your way!




  • Tuesday, November 6, 2012

    Our winter lookbook, En Pointe, has just been released! Shot in Hollywood, our lookbook depicts a collection of sophisticated items paired with the graceful movement of ballet and whimsical qualities of the carousel. With the help of our model, Olivia, and a set of charming ballerinas, our winter clothing picks came alive on the Hollywood streets and in the Orpheum Theater. Visit our site to browse through the gorgeous photo sets and watch the En Pointe video. If any outfit sparks your interest, you can shop the lovely lookbook collection here and share your favorite photos too!


    Photography: Stephanie Williams
    Hair & Makeup: KC Witkamp
    Furniture: Found Vintage Rentals




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