Tag Archives: Makeup

  • Saturday, November 9, 2013

    Sometimes we look through old black and white photographs of our great-grandmothers and think, how did they look so fabulously chic? While the pearls and the refined fashions are part of the 1930’s style equation, we also covet classic 1930’s hair and 1930’s makeup looks that are synonymous with old Hollywood glamour! In that decade, beauty routines became more glamorous than they were in the 1920’s, partly due to the rise of Hollywood cinema, full color women’s magazines, and the growing sense of feminine independence (remember, women got the right to vote in 1920!)

    As far as classic 1930’s make-up goes, eyebrows were arched and thin, shadows were shimmery, and lips were painted in deep raspberry reds. And every girl worth her salt had mascara in her make up bag. We wanted to breathe some fresh inspiration into this vintage-inspired look, so the makeup is a little softer and sweeter than what you might see on a film noir femme fatale!

    When it came to tresses, the 1930’s hair routines mandated soft waves, often with a deep side part. But the style of the day was still a little too perfectly coiffed for an everyday modern ‘do, so we updated the look for vintage-inspiration that draws from past eras but looks beautiful today.

    Between our 1930’s hair and 1930’s makeup tutorials, achieving a refined, vintage-inspired aesthetic is just a mere matter of minutes away! If you’re smitten with this era, learn more about 1930’s clothing styles with our vintage clothing guide. And you can view more of our hair and makeup tutorials on our YouTube page for fun beauty ideas.

    xo,
    Ruche


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  • Thursday, September 26, 2013

    We had to do more than scout the right locations and put together vintage-inspired outfits to channel the retro chic of the 1950’s and mod 1960’s for our fall lookbook. No 60’s inspired look would be complete without taking a page from the glamorous beauty routines of that era! But don’t get us wrong, we’re not suggesting you copy them exactly. It’s all about taking inspiration from your favorite decade and making it modern and fresh for today.

    As with all the beauty tutorials we share, hopefully these inspire you to try something new and shake up your usual beauty routine. Whether it’s trying the winged eyeliner look, but going a little less dramatic than was the standard during the days of Mad Men, or playing with a retro updo but keeping it current with a messier and undone feel, our lookbook inspired tutorials are here to show you how fun it can be to take a beauty cue from the 50’s and 60’s.

    Be sure to view our fall lookbook, One Fine Day, for more retro inspiration, and head over to our YouTube channel for more of our beauty tutorials.

    xo,
    Ruche


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  • Tuesday, August 13, 2013

    There are some makeup trends that we just can't stop loving, and the winged eyeliner look is absolutely one of them. But don't we just need a little extra guidance when perfecting this fun style? We put together this tutorial to guide your every move from daytime eyeliner to chic nighttime wear. We hope to help you soar your way to winged eyeliner perfection!

    To complete this edgy look, shop our Retro Ruchette styles here! See more of our previous hair and makeup tutorials on YouTube.

    xo,
    Ruche


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  • Friday, May 17, 2013

    If you adore 1960s fashion as much as we do, watch our hair and makeup tutorials to recreate the 1960s makeup and hair styles! With easy step by step instructions, you'll learn how to recreate the iconic look in a modern way. (P.S. The videos feature our gorgeous copywriter, Julia!)

     

    Shop our 60's collection and see our previous hair and makeup tutorials on YouTube.

     

    xo,

    Ruche


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  • Sunday, December 23, 2012

    Happy holidays! 'Tis the season for holiday parties and picture-perfect moments. Look your best with our vintage-inspired hair and makeup tutorials! ♥

    xo,
    Ruche


  • Wednesday, April 18, 2012
    KC Witcamp is our talented hair and makeup artist. She recently worked on our bridal lookbook and you can find her name in the majority of our lookbooks' credits. Read below to learn about her career and thoughts on the industry!
    How did you get started in the beauty industry?
    It just kind of happen. I've been an oil painter since I was very little and I've been playing with makeup for quite a while, but after going to college and graduating with an Art degree, I decided to follow my passion and became a makeup artist. It all began when I opened a book written by celebrity makeup artist, Kevin Aucoin, and it was like a light bulb moment. I instantly knew I wanted to become a professional makeup artist.
     
    What is your favorite makeup trend?
    This is harder than what I thought! I love the bright orange lips and the full brows, but to be honest, I don't really focus on "trends" because instead I get inspiration from so many things. The goal is to enhance someone's natural beauty.
     
    In your opinion, should a bride "glam it up" for the big day or keep her look more natural?
    A bride should do whatever makes her feel beautiful and confident. It all comes to personal taste. However, I believe that she should focus on enhancing her favorite features to create a timeless look. You want to create your own look that makes you glow and feel amazing without focusing on any trends that may make you look "out of style" in a few years when you look back at your pictures.
     
    What is it like to work on a photo shoot? Do you get to travel?
    Working on a photo shoot is a blend of adrenaline, madness, creativity, fun, stress, and craziness. It's so much fun! You really have to be on your A-game and bring everything to the table; there is no time for error. I love doing photo shoots, especially if they are on location because it adds more adventure to the equation. So yes, I do get to travel quite often! I love visiting new places and I'm extremely fortunate that my work takes me to different locations. I love it!
     
    Are there any behind-the-scenes moments you'd like to share from our bridal lookbook?
    Working with Ruche is so much fun and I always go home with incredible memories. The day of the shoot had a 50% chance of rain so Stephanie Williams (the photographer) was trying to get everyone ready and go through the scenes as fast as possible before the rain. I went on set (they were shooting the scenes in the car as a couple) to do touch ups and I saw that they were hugging (part of the scene) so I yelled, "Oh wow! You're fast. Just remember she is very young." That was me trying to be funny. Everyone started laughing (including me), but then I noticed Stephanie put down her film camera and said, "KC, I'm doing film!" Oops. I think I ruined the shoot. Thankfully she started laughing as well and then, of course, it started raining quite hard. 
     
    I LOVE BEING PART OF THE RUCHE FAMILY!
     
    xo,
    Ruche

  • Thursday, March 29, 2012
    We stumbled across this hair tutorial on A Beautiful Mess today and we adore the simplicity. It would look absolutely beautiful with an elegant veil or a bridal hair accessory, don't you think? Stop by A Beautiful Mess for step-by-step instructions.
    Looking for a makeup artist? We're willing to share our's with you! ♥ Featured on Martha Stewart Weddings, KC Witkamp's talented eye will help you create your desired wedding day look.
    View our wedding lookbook for more inspiration and tell us, how did you (or will you!) wear your hair and makeup?
     
    xo,
    Ruche

    Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!


  • Wednesday, November 30, 2011

     

     
    The above image is taken from Cherished, our winter lookbook, and a big thank you goes to KC Witkamp for creating the hair and makeup charm. If you adore the look too, here are the hair and makeup tutorials for you!
     
     

    Makeup List
    1. foundation: Make Up For Ever #20
    2. concealer: Make Up For Ever #2
    3. bronzer/contour color: Make Up For Ever #12 Pressed Powered
    4. shimmer: Kevyn Aucoin Highlighter
    5. blush: Mac "Blush Baby"
    6. eyeshadow base (all over eye): MAC Beige-ing Shadestick
    7. cream eyeshadow (inner rim): Make Up For Ever Aqua Cream
    8. eyeshadow: Make Up For Ever #126, Make Up For Ever Star Powder #940, MAC "Shroom"
    9. lip liner: Make Up For Ever Aqua Lip #8c
    10. lipstick: Make Up For Ever #21

     

     

    xo,
    Ruche


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