Tag Archives: The Industry

  • Sunday, April 5, 2015

    If you're like us, you've been a fan of actress Tiffani Thiessen since the beginning of her career as teenager Kelly Kapowski on Saved by the Bell. From appearances on the big screen and small screen, she is now a staple on the cooking channel where she hosts Dinner at Tiffani's and runs her very own blog. Tifffani has come a long way since her high school days, and currently lives in a cozy Hollywood suburb with her adorable family, which is about to expand because she is expecting a second child! You can take a peek into her intimate home life, which includes time with her darling daughter Harper, making lemonade with lemons from their backyard, and tending to their five chickens thanks to the latest feature in Zooey Magazine. We adore her maternity-friendly style, which features a few of our most cherished pieces like our Country Fair Romper, Ethereal Garden Maxi Dress, Natural Grace Cardigan, and Mocha With Whip Midi Dresstiffani-thiessen-momcute-mom-styleoutfits-for-momstiffani-thiessen-nowtiffani-thiessentiffani-thiessen-momjpgtiffani-thiessen-adulttiffani-thiessen-daughtertiffani-thiessen-2015

    Tiffani and her daughter are just darling! We can't wait to see more from Tiffani and her growing family. Read Tiffani's interview and learn more about her daily life on Zooey Magazine now! 

    xo,
    Ruche


  • Tuesday, August 5, 2014

    We can't get enough of the gourmet flavors of Bon Puf, our favorite cotton candy cart. If you attended our birthday party a few weeks back, you may have spotted Cloe, standing at her adorable cart, swirling away and crafting clouds of tasty cotton candy for a long line of attendees. With flavors like salted caramel, pear, lemonade, and coconut topped with a sprinkle of Pop Rocks (yes, it was delicious!), it's needless to say that we have fallen for all things Bon Puf. Cloe was sweet enough to sit down with us and talk about her delightful cotton candy business!  

    What inspired you start your own business?
    To be honest I never really had the intention of starting a business before the idea for a cotton candy catering company popped into my mind!

    I had always loved cotton candy, ever since I was little it had been my favorite treat whether at the Santa Monica Pier or at a Dodger Game. When I graduated high school I took a year off to travel and work, it was during this time that I had the lightbulb moment where I realized cotton candy needed to be reinvented with all natural and relevant flavors. I really dove head first into researching natural ingredients  and what it would take to start my own cotton candy business after that moment. A year later I debuted Bon Puf at The Unique LA Summer Show. I think because I gave my self time to think about what I wanted to do instead of rushing into college I was able to take this idea and develop it into what Bon Puf is today. 

    How did you come up with the name Bon Puf? It's absolutely adorable!
    During my year off after high school I went to the South of France to work. I picked up a bit of french and so when I returned and started putting my focus into my cotton candy ideas I knew I wanted to incorporate the French word for "good" into my business name. One day while experimenting with organic sugars my mom used the word "puf" to describe my cotton candy creations. We put the two words together and voila, Bon Puf! 

    What makes your cotton candy stand out among the standard county fair selection?
    My cotton candy is all organic and all natural sans any artificial coloring or flavors. Second I am known for adorning my sweet pufs with fun and unexpected toppings such as chili, chai spices, pop rocks, sprinkles and more!

    When you're not spinning amazingly delicious cotton candy, what can we find you doing?
    When I am not spinning cotton candy I am plugging away at credits at my community college, going to the beach any chance I get, spending way to much money at thrift stores,  going on adventures with my boyfriend and spending time with my supportive family. I am very blessed to live in such a fun city where there is always a farmer's market, concert or flea market to go to so when I am not busy working it is hard to feel bored.

    Which flavor is your personal favorite, and which seems to be the favorite among your fans?
    I am a huge fan of anything having to do with coconuts so naturally I am very fond of my coconut pufs. That being said the Mango Chili puf is my most popular flavor, especially among Los Angeles locals.

    What does a workweek look like for you? We're pretty sure it's not the typical 9 to 5 schedule!
    Oh man, it's different all the time. Since most of my jobs are on the weekend I spend my work weeks catching up on emails, coming up with new flavor creations, and updating my Pinterest and Instagram accounts. I also try to make time to get out of my little office space and get inspired by fellow business owners. 

    Do you have any new toppings, flavors or ideas in the works?
    I just introdced my Horchata flavor on Instagram! I am also really excited about introducing Lavender to my flavor line up soon! So stay tuned!!! Also Lychee dusted with matcha green tea is in the works.

    What are your dreams for your company? Where do you see Bon Puf in 5 years?
    That's a great question! I see Bon Puf branded gold Westfalias traveling all over the world bringing sweet treats to celebrations in every country. If you haven't noticed I am not afraid to dream big!

    Quick Fire:
    Heels or flats? Swedish Hasbeens! Haha was that an option!?
    Chick flicks or documentaries? Documentaries, Netflix has so many good ones. Maiden Trip, Muscle Shoals, Eames are some of my favorites.
    Jeans or dresses? Jeans! I am a big fan of Madewell jeans!
    Flowers or a box of chocolates? Flowers, especially wild flowers!
    Your #1 beauty must have... Gnarly Whale's Beach Waves Spray. The cotton candy fragrance is to die for!

    -- Cloe, Bon Puf

    Thanks again to Cloe for providing the the sweetest treat for our birthday event. Head over to her site to see all her amazing flavors. And see her fashion shoot with Glitter Guide when she wore all Ruche!

    xo,
    Ruche

    Here's a little roundup of our birthday party attendees and their Bon Puf creations:


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  • Friday, July 25, 2014

    Just in case you missed out on our spectacular birthday celebration at the 31 Bits headquarters in Costa Mesa, you can catch up on all the birthday fun with our recap video! The day was filled with flavorful cotton candy, cupcakes, champagne, cute clothes, and laughter. We couldn't have had more fun at our 6th birthday, and we couldn't have done it without our awesome sponsors and Ruchettes! Plus, how adorable is CEO Josh and CCO Mai's little girl Amelie? 

    See more of the fun on Instagram using hashtag #RucheTurns6 and see more photos here

    xo,
    Ruche


  • Friday, July 18, 2014

    This past week marked a milestone for us - we turned six! That's six years of encouraging women to #livebeautifully, pretty frocks, cute puppies, and lots and lots of cupcakes. We feel so fortunate to do what we love each and every day here at Ruche, and we know we couldn't do it without you! The gals at 31 Bits were kind enough to allow us to host our event at their amazing headquarters. In addition to all the local Ruchettes that celebrated with us, our friends from Darling Magazine, Bon Puf, Art With Nature, Crown Bloom Co., Honeypie, and the darling Mara of M Loves M joined in on the fun. In case you weren't able to attend, here is a quick recap of the day's festivities: 

    Mara of M Loves M was looking positively glam in a maxi dress from Dear Creatures and holding a pink lemonade cupcake!

    We loved the bold flower centerpieces provided to us from Art With Nature! Not only did they complement the rest of our party decor perfectly, but aren't the hues swoonworthy?

    Our Head Stylist Sarah and Head Buyer Tambra celebrate with darling glasses of pink champagne! We loved celebrating with our Ruche family and our Ruchettes. 

    The cutest guest at our soiree was easily little Amelie. How adorable is she in her flower crown? You can see Amelie's adventures on her Instagram

    Our pop up shop was definitely a success. Our Ruchettes were so excited to purchase our styles in person! We were stocked with pretty detailed dresses, breezy tops, and pretty statement jewelry. 

    Our Creative Coordinator Orchid crafted this amazing tassel wall that functioned as a backdrop for photos! Here our Products Manager Laura, C.C.O. and Founder Mai, Baby Ruchette Amelie, Mara, and V.P. of Operations Tiffany are all smiles! 

    Here she is in action! Amelie vs. a pink lemonade cupcake (spoiler alert: Amelie won!). 

    Our festivities were filled with pretty flower crowns made by the talented Crown Bloom Co.! Her crowns were crafted with real flowers, making them all the more lush. 

    What would a Ruche celebration be without Brandon and Kristin Kidd? Here they are with the lovely Mai! The photographer husband and wife duo can also be seen in our summer lookbook, Let's Get Lost

    Our friends from Darling Magazine stopped by to enjoy the party and share their amazing publication! You can purchase their last two issues here and here

    Marketing Associate Athena, Marketing Coordinator Sam and Advertising Coordinator Maya look darling in denim, florals and 31 Bits necklaces!

    The soundtrack to our birthday was provided by the soothing sounds of Honeypie! They sang a combination of covers of our favorite songs and their original hits. We couldn't get enough! 

    Order Fulfillment Manager Jamie, Customer Service Representative Taylor and Products Assistant Brie toast another birthday for Ruche! 

    Marketing Assistant Hannah and Customer Service Representative Taylor pose for a photo outside of the amazing 31 Bits location, which actually used to be an airline hangar. 

    Cloe of Bon Puf spins her gourmet-flavored confectionery creations. We can't decide if our favorite flavor of her tasty cotton candy was pear or salted caramel... so yummy! 

    31 Bits Brand Director Jessie and Office Manager Courtney look darling in their necklaces. We're so lucky to have teamed up with them for our birthday party event!

    CCO and Founder Mai and Photogapher Stephanie Williams share a moment of birthday excitement! Mai looks stunning in a Crown Bloom Co. flower crown and 31 Bits necklace. 

    We can't thank our loyal Ruchettes and vendors enough for helping us make our birthday party the best it could be! The day was truly amazing and we are looking forward to celebrating with everyone again next year. 

    xo,
    Ruche 

    P.S. See last year's birthday blog post featuring five fun facts about Ruche! And see all our friends pictures from the event here.


  • Saturday, June 28, 2014

    31 Bits not only makes gorgeous jewelry, but they are a completely sustainable and fair trade brand we are proud to carry! This amazing female-run company helps support the economy of the community of their Ugandan workers. The intricate designs of their pieces are made with beads crafted from recycled paper, and each piece is handmade by a Ugandan woman employed by 31 Bits. See our collection of these unique and stunning pieces here! 

    We would love to stock our jewelry boxes with each one of these styles! Shop our collection and discover necklaces and earrings perfect for pairing with everything from a chambray blouse to a flowy scalloped tank or structured dress! Want to learn more? See our past interviews with the amazing creators of 31 Bits here! You can also win a 31 Bits giveaway at our 6th birthday celebration on July 12th! Read more about the event and RSVP on our Facebook event page! 

    xo,
    Ruche


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  • Wednesday, June 18, 2014

    Dear Creatures has a knack for creating playful and colorful vintage designs that we would love to stock our wardrobes with! The husband and wife duo have a keen eye for retro style and have made great strides since their humble beginning just several years ago. Bianca and Rob were kind enough to sit down with us and give us some insight into the Dear Creatures world! 

    Growing up, did you both imagine yourselves becoming designers?
    Rob: I wanted to create or teach fine art.
    Bianca: I knew I wanted to do something in fashion, I was actually more inclined to doing styling, but I never thought that I would have my own clothing line.
    Rob: We both kind of fell into designing by chance. Both of us, separately, met people in the course of our lives that asked us if designing is something we'd be interested in trying. We both tried it out, moved our way up in other companies, and here we are with our own clothing label!

    Above photo was taken in 2008. Pictured is Bianca in her apartment with the first Dear Creatures collection.

    How did this partnership come to be?
    Bianca: We started Dear Creatures only 6 months into dating each other at the time. My previous employer suggested I start my own clothing line which I had never thought of doing before and honestly I was really nervous even thinking of starting my own company at that time when I was only 24. I brought the idea up with Rob back in 2007, who at that time had his own menswear clothing label going on, and I asked him what he thought about me starting my own womenswear line too. He was all for it and told me to go for it and he would help me as much as he could when he had time off on weekends from his menswear company. So for about the first year of business, and also the first year of dating, it was just me working out of my apartment and Rob helping me on weekends. Well things didn't work out with Rob's menswear company and at that point we decided that Rob would work with me full time doing Dear Creatures. With both of us working together full time, the business started to really take off and we were able to move into a bigger office space. I also moved in with him in his home in LA. Things just started going well with the business, more orders were coming in as we started expanding our distribution and sales team. As our business kept growing so did our relationship and we finally got married this past January!

    After 7 years, Ron and Bianca married on January 9, 2014.

    What do you love most about working together?
    Rob: The best part about working with your significant other is getting to travel together and also just being able to put things out in the world that we created together. Looking back at past collections, there's always something about each collection where I can remember what stage in our relationship we were at or if something really significant happened. For example our Summer 2014 Collection was inspired about Hawaii because we were designing that collection the same month we eloped and got married in Hawaii.
    Bianca: Or our Fall 2012 Collection where we were inspired by a kitten we found hiding behind a trash bin in our office parking lot. We adopted him and based our whole Fall 2012 photo shoot around this little kitten and we even had these cute cat hats made for the the model to wear while she held the kitten during the photo shoot.

    Sneak peek of the Summer 2014 Collection. It will launch next week!

    Tell us about the creative process! Where do you find inspiration?
    Bianca: We are constantly clipping or saving images that inspire us and we refer back to these images for inspiration before we start designing. When we start designing, we always start at home by sketching out ideas without any distractions that come when we are in the office. We like being able to be surrounded by all our books and clippings at home and just turn off our computers and cell phones and really let our minds focus on conceptualizing ideas for the next collection. After all our sketching and ideas are in place, we can start working on the technical aspects of the designs back in the office.

    Printing session for Spring 2014 WWD Magic.

    Any advice for aspiring designers?
    Bianca: Take risks in life. If you have an idea of starting your own company, don't be afraid to do it. To risk nothing is to gain nothing. Just go for it and you will surprise yourself with how far you can go.
    Rob: Remember that business is all about problem solving. Once you accept that, the stress levels will decrease significantly. There is a solution to every problem, you just have to be creative and think of ways to solve them.

    We are sending a big thank you to Rob and Bianca! You can follow Dear Creatures on Facebook or Twitter, and make sure to view their clothing collection on our site

    xo,
    Ruche


  • Friday, May 16, 2014

    Brigitte Bardot is one of our favorite vintage beauties, and this inspirational bridal brunch shoot featured on Ruffled captures Bardot's trademark allure and sophistication and features some of our most treasured items! The warm and rustic color palette is complemented by a myriad of simple details - the touches of lace decor and feather place settings personalize this decadent brunch spread. The pieces featured in this inspirational shoot are perfect for brunch ensembles- versatile and stylish pants with a hint of shine, a light and airy floral kimono, and a flattering jumpsuit radiate femininity and pay a stunning homage to the iconic Bardot! 

    We are so happy to haven been included in this contemporary interpretation of Bardot's iconic style featued on Ruffled! We loved every detail of this inspirational shoot. Which classic style icon would you use as inspiration for a soiree?  

    xo,
    Ruche 

    Shoot Location: New York City, NY, Photographer: Jennifer Trahan, Event Design, Styling and Floral Design: Mandy Forlenza Sticos, Flowers Supplied By: Blooms By The Box, Clothing: Ruche, Makeup: Adriana Andaluz, Vintage Rentals: Little Vintage Rentals, Calligraphy: Fleur De Letters, Model: Suzanne Kvilhaug


  • Monday, April 14, 2014

    One of our favorite indie brands, Dear Creatures, has released an adorable Spring/Summer 2014 collection that infuses their signature retro look with a sporty twist that's aptly fit for warm weather. Rendered in the clothing line's classic 60s color scheme, these polka dots, stripes, and vintage silhouettes will be our go-to for greeting the sunshine in the coming months. Here are a couple of our favorite photos from their latest campaign (and we're carrying both dresses on our site)!

    Photos via Zooey Magazine

    If you can't get enough of this stunning vintage aesthetic, shop our Dear Creatures selection to find your dream dress of the season and support this indie brand!

    xo,
    Ruche


  • Thursday, April 3, 2014

    At Ruche, we love supporting indie brands, and B.A.I.T Footwear is one of our favorites! B.A.I.T., which stands for "But Another Innocent Tale," is a charming line of vintage-inspired shoes that perfectly complements our favorite dresses and blouses alike (we even spotted them on one of our favorite celebrities, Zooey Deschanel!). We had the chance to interview the incredibly sweet Julie Kim, designer of this imaginative brand. Read on to learn more about her company and the inspiration behind her gorgeous shoes.

    Tell us a little about B.A.I.T. Footwear. How did it begin?
    B.A.I.T. Footwear was created in the summer of 2011. I had been working as a footwear designer for various companies, but was honestly not feeling passionate about the shoes I was designing. My true love and passion was always vintage clothing and accessories. When it came to vintage shoes though, I found it truly hard to find the right ones in modern sizing (not to mention the condition). I also found that although there was so much beauty in vintage footwear, there wasn’t enough color to go with all my pretty vintage dresses and separates. I really started the brand to make shoes for myself and my friends. It was probably a very naive and innocent idea at the time, but I really created B.A.I.T. to design the shoes that I love in hopes that other gals would love them too!

    Have you always wanted to be a shoe designer?
    I can honestly say that I have always, always loved shoes! I was a sportswear designer first, but an opportunity came up to work in shoes. My mom does tell me stories about how I would pick out all my clothes as a child, and my shoes were always on the nightstand. When she’d try to put them on the floor, I would be a very unhappy little girl. I guess you follow your passion and it leads you to the right path.

    Where do you find inspiration for your new designs?
    Because our shoes are vintage-inspired, I do look to the past for many of my inspirations. I do a lot of browsing through vintage magazines and catalogs. I also shop quite a lot of vintage and that’s always an inspiration. Although our shoes are vintage-inspired, I think it’s important to keep it updated and modern. Our shoes are certainly for a gal that loves vintage and vintage inspiration, but it’s really for a gal that wants to feel pretty in a pair of sweet feminine shoes.

    Which new design is your favorite? And what would you wear with them?
    I must say that I have a little crush on our Ione in Wine! I would pair it with this very gorgeous Sugarhill Burrito Dress and these amazing earrings & bangles (I’d stack them up on both arms!). It’s a perfect outfit for a date night or spring soiree at a friend’s home and this versatile style goes with practically everything!
    How do you want women to feel when they wear your shoes?
    The word that comes to mind is “wonderful." I wish for every gal who wears our shoes to experience the most wonderful things. We’ve had lovely gals who have worn our shoes for their engagement parties, for their wedding day, and for baby showers!  It’s such an honor really, and in the end I hope our shoes make a woman feel lovely, happy and confident!

    What are your future plans for B.A.I.T.?
    Well, we are a company turning 3 years old this June (whoo-hoo)! We've very grateful for the support of small indie shops and amazing retailers like Ruche.  We hope to continue doing what we love, which is designing and offering pretty vintage-inspired shoes to all of our wonderful customers. We hope to expand our presence in more boutiques and shops across the United States and internationally. We are a small brand who believes in grass roots and word of mouth, so we hope that our customers will continue to love us and spread cheer about our shoes!

    Now just for fun, tell us the first thing that comes to mind!
    Phone, keys, wallet and… a lip gloss in the prettiest shade of pink!
    You can never have enough… shoes!
    Coffee or tea? Oh goodness, coffee!!!
    A good book or a good movie? A great book for sure!
    Polka dots, plaid or stripes? I’m a polka dot girl all the way!

    -- Julie, Designer for B.A.I.T. Footwear

    Which pair of Julie's shoes are at the top of your wishlist? Shop our full selection here! For past interviews with other designers and brands, take a look at the following posts: 31 Bits, Seychelles, Synergy.

    xo,
    Ruche


  • Wednesday, March 12, 2014

    We were honored to use one of Ciera Kensington’s songs in our spring lookbook, Flourish! To learn more about Ciera, we interviewed her on her music, style, and the inspiration behind “Sailing.” Read on to find out more about this talented singer/songwriter.

    1. What's a typical day like for you? Are you a full-time musician?
    I'm kind of making the transition into full-time musician right now, so I don't even know what I would call a "typical day".

    2. In three words, describe your style of music.
    Acoustic, pop-ish, love stories (That was four words, sorry!)

    3. Tell us a little bit about the song-writing process. Are you a laptop-at-a-desk writer or a napkin-in-a-cafe writer?
    I don't have a set process, really. Sometimes I get a full chorus and other times I just get one line. I do have kind of a superstition about black Moleskin notebooks though. The first time I ran out of pages and had to start writing songs in a different notebook, none of the songs got finished. So now I only buy black Moleskin notebooks for songwriting. It's completely ridiculous, I know! Haha. But it makes me feel better, I guess.

    4. Who or what inspired you to compose the song “Sailing”? And what do you hope people will take away from it?
    I wrote "Sailing" the day after my boyfriend (now fiancé) told me he loved me. That sounds SO cheesy, I know. Love is what I write about though, and when I sat down with my guitar that morning I knew I had something real to write about, which is where the whole second verse about finally believing in love came from. But at the same time, I know that love isn't all puppies and rainbows. You have to work at it, but it's worth it. So I guess that's what I hope people will take away from it. Love is real...so real. And you may have to work through rough times, but it's worth it.

    5. What's the latest news in your musical career?
    Now that I'm doing music full-time, there are so many things that I'm excited about. I just started a blog to keep up with everything happening. I have a new song "Dance With You" that I'm working on recording right now. And I'm working on scheduling a StageIt show for my overseas fans. During my last StageIt show I had a fan from the UK staying up until 2am so they could watch my show. I couldn't believe it! So I promised I would schedule a show earlier for all my fans outside the US.

    6. Is there anything from Ruche you'd wear on stage?
    YES! So many things! (I even got my Bridesmaid dresses from Ruche!) I think for bigger shows, I would definitely wear the Love Notes Lace Dress or Tranquil Rhythm Floral Dress. For more laid back things, like StageIt shows, I would wear the Yates Printed Shorts with tights, flats, and flowy top.

    And now, just to get to know you a little more, here's a round of quick fire questions. Tell us the first thing that comes to your mind!
    Phone, wallet, keys, and... EOS lip balm
    Current favorite song or artist: "Girls Chase Boys" - Ingrid Michaelson
    Sweet desserts or salty snacks? Sweets :)
    Polka dots or plaid? Polka dots! I love polka dots!
    Your fiance ... Makes my heart happy. :)

    -- Ciera

    A big thank-you to Ciera for chatting with us! Be sure to check her out on Facebook, Twitter and her blog to hear more of her amazing music!

    xo,
    Ruche


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