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  • Wednesday, May 1, 2013

    During our visit to Utah for the Vintage Whites Market event, we had the pleasure of meeting Jessie, a darling Ruchette with a sweet personality and vibrant smile. Before our encounter, she sent us photographs from her wedding that we simply adored. Continue reading to see Jessie and Wesley's wedding photos and hear a little bit of their love story.

    Wesley and I are coming up on our 3rd Wedding anniversary already. I am still so in love with our wedding though. We are high school sweethearts and I met Wes when I was just 15. Finished high school and college together and we were off to marriage and 'real life!' We were married in the backyard of a beautiful Bungalow with budding Spring gardens and twinkling lights. Our family and friends all dressed up in '40s vintage, it was such a BLAST!

    We did have a budget for our wedding so I handmade a lot of the decorations and other things like my veil. Plus I love the sentimental value of handmade keepsakes. We had a photo booth and had everyone add some of their photos to our guest book, it's one of my most treasured items now!

     --Jessie, of Love Jessie


     She also sent us a few of our engagement photos that we couldn't help but share, too!

    Wishing them many more years of happiness.


    Do you have "real wedding" photos you'd like to share? We’d love to see them! For your chance to join our Blogger Family and become featured on our blog, send your wedding photos to Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

  • Wednesday, May 1, 2013

    We were so excited when The Carrs Photography contacted us wanting to use our bridal collection for a photoshoot. We've seen what they've done before, so naturally we jumped at the chance to be apart of this collaboration. The photos are STUNNING and we love how the photographer, Michael, captured the ethereal essence of our Gwen gown (currently available in pink).

    During my off season, I always strive to find or create new inspiration for myself and my art. This shoot was exactly that. The wonderful people at Ruche sent me this amazing dress, headpiece, and lace gloves. Starting out in the studio, I wanted to simply capture the details of this ivory dress, and the gorgeous features of Leah, the model. The clean, elegant dress from Ruche created a shabby chic look, but when we added the headpiece it transformed the entire look into something much more flowing and airy.

     -- Michael Carr, The Carrs Photography

    Dress/Gloves/Headpiece: Ruche, Hair: Tommy Rumpke, Makeup: Jackie Karns, Jewelry: Rumorless Threads, Model: Leah Cultice, On location: Rivers Edge Estate, Photography: The Carrs Photography


    If you're a wedding photographer and have showcased products from our bridal collection, please send your photos to We'd love to share them! Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

  • Wednesday, April 10, 2013

    We're in love with this elopement story by Guest Blogger, Nicole. Take a peek at her romantic outdoor ceremony and swoon over how she wore our bridal dress with a clever "something blue." ♥

    Patrick and I met in FL through mutual friends back in the 2008 and from that moment we spent the rest of our days together. After dating for three years Patrick proposed and  shortly after we relocated back to my home state of  NJ.   There were several trials and tribulations that contributed to us  both putting off making our decision on where we would get married that would "keep everyone happy" regarding location/travel.
    We had a vacation planned to visit Seattle in November 2012 when the idea occurred to us. We should just elope while we're in WA state! We did some research and found the perfect venue to hold our private elopement. It was called TreeHouse Point in Issaquah, WA. This place is a sight to see with towering trees draped in green moss and  cozy tree-houses. Our elopement package included an officiant who perfectly personalized our ceremony, an amazing photographer, a talented florist who through emailing photos created my  beautiful bouquet and a one night stay  inside the treehouse of our choice. The main house was even a bed and breakfast! It was just the most romantic place.

    Being that it was just the two of us there were no distractions, no worrying about if everyone else was happy just Patrick and I gazing deeply into each others eyes as we read aloud our own vows. What a perfect start we had, we wouldn't change a thing. Our wedding under the trees was simply romantic and absolutely unique.
    With less than one month to prepare I was on a mission for the perfect dress. I had seen Ruche's bridal collection and adored it, but I was skeptical about ordering my wedding dress online. So I continued to look for something similar in stores and continued to come up empty handed. Nothing compared to Ruche's vintage accents and attention to detail, so I took the plunge and placed my order and boy was I happy I did. Ruche had exactly what I was looking for,  it fit beautifully and I couldn't have been more pleased.



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  • Wednesday, April 3, 2013

    For our newest bridal lookbook, Forever and a Day, we partnered with Tricia Fountaine Design and we're so thankful we did! She created all of the stunning florals, including these flower crowns. While flower crowns aren't the typical bridal accessory, we adore the dreamlike quality and think flower crowns are a great idea for the alternative bride. Imagine a simple flower crown on a barefoot beach wedding, or a rose crown for a garden wedding, or a colorful daisy crown for a bohemian styled wedding... The ideas are endless!

    Florals: Tricia Fountaine Design | Photographer: Elizabeth Messina | Hair & Makeup: KC Witkamp | Ruche Stylist: Mara Ferreira | Model: Amanda 

    Would you consider wearing a flower crown on your wedding day? Or perhaps for an editorial wedding photo shoot?


    Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

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  • Tuesday, April 2, 2013

    Magnolia Rouge Magazine :: Facebook :: Twitter :: Pinterest

    We're so excited to announce that our newest bridal lookbook, Forever and a Day, is featured on the COVER of Magnolia Rouge! This New Zealand based wedding magazine features "innovative wedding ideas, fresh colour combinations and inspired themes, and is a must-read for creative contemporary brides." With this description in mind, we're incredibly honored to be included in their spring issue!

    Visit Magnolia Rouge to browse the entire issue, view our full lookbook spread, and read the interview with Mai, our founder and creative director!


    Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

  • Monday, April 1, 2013

    Our spring wedding collection, Forever and a Day, launched today! Shot by an esteemed wedding photographer, Elizabeth Messina, our bridal lookbook captures effortless elegance and vintage inspired details. This lookbook is filled with new styling inspiration for our vintage inspired wedding dresses and new affordable bridesmaid dresses, which are also envisioned for wedding guests and everyday elegance. Whether you're the wedding guest, bridesmaid, or bride, we truly hope that our spring wedding collection will bring you the perfect dress. ♥

    View the entire lookbook, Forever and a Day.

    Photographer: Elizabeth Messina
    Ruche Stylist: Mara Ferreira
    Hair and makeup: KC Witkamp
    Model: Amanda
    Vintage Rentals: Tricia Fountaine (Vintage Vignettes)
    Florals: Tricia Fountaine Design
    Location: Dos Pueblos Ranch


    Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

  • Wednesday, March 27, 2013

    We recently partnered with Icons Photography to showcase how our vintage inspired wedding dresses can be styled for casual weddings. Paired with TOMS shoes, we couldn't be more pleased with the results!

    view similar tea length wedding dresses: 1) Amelie 2) Charlotte

    view similar wedding dresses: 1) Olivia and 2) Grace

    See this photo shoot come to life in a video by Etch Films!


    Wedding Dresses: Ruche, Photography: Icons Photography, Peter Tran, Hair/Makeup/Stylist: Lara Faye, Linh Tran, Florist: Studio Oh La La, Katie Doyle, Video: Etch Films, Jordan Richardson, Shoes: Toms, Bow ties and pocket squares: Accents,
    Models: Brooke Sapp, Haley Sapp, Caden Kinard, Kyle Brown

    Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

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  • Wednesday, March 20, 2013

    Featured on Green Wedding Shoes: Ruche dresses! We were so lucky to be included in this amazing collaboration with Christy, of One Handspun Day and Cassandra, of Borrowed Blu! Filled with DIY details, this styled photo shoot depicts a whimsical afternoon, which can be adapted for bridal showers or any other party your creative heart desires.  

    The florals were created by Primal Flower:

    The dresses were provided by Ruche (that's us!):

    The DIY details were created by Cassandra of Borrowed Blu and  Christy, of One Handspun Day:

    If you're interested in recreating any of these DIY projects, you're in luck! You can purchase the Desert Blooms Event Guidebook from One Handspun Day. We can't wait to get our hands on a copy ourselves! 

    See the full post on Green Wedding Shoes.


    Co-Styling & Table Setting Rentals: Borrowed Blu, Photography: Katie Pritchard Photo, Videography: The Yodsukars, Florist: Primal Flower, Accessories: Olivia Nelson, Makeup:   DeLaRosa Makeup Artistry, Hair Styling: Lauren Jones, Models: Suzy VanDyke, April Nguyen, Emily Magers and Melissa McComas, Terrariums & Console: West Elm

    Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

  • Wednesday, March 6, 2013

    This spur of the moment bridal shoot was photographed by Jennifer, of Flora + Fauna photography, and we're so impressed with the end result! 

    Jennifer said, "The model I used is one of my best friends. I'm kind of obsessed with freckles. I think they photograph so beautifully! Every once in a while, I feel like I need some inspiration -- so I threw together a cute little head wreath, called my friend, and put together a wardrobe. We drove around and found this fun little field to shoot in."

    In addition to her cute freckles, we've fallen in love with this model's vibrant hair and wildflower head wreath, and of course, we think she looks stunning in our Gemma Lynn wedding dress too. ♥

    Photography Credit: Jennifer, Flora + Fauna

    Adore these photos? See a previously featured Flora + Fauna photoshoot! And if you're smitten with our Gemma Lynn wedding dress, see more styling inspiration here.


    Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

  • Thursday, February 28, 2013

    We all know how precious wedding photos are, so what happens when photos don't turn out as planned or when someone doesn't have the opportunity to capture the big day? We recently partnered with Daniel, of Snapmotive, to help launch The Dream Project and fix those photo mishaps. Here's what Daniel has to say:


    Naturally, as a photographer, when I hear stories of wedding photography gone wrong, my heart breaks for my married friends. So with this new project, I’m helping a select few relive their “bridehood.” There is no money or contracts involved here. This is simply helping people recoup what little they can from a missed opportunity and making them feel special.


    What we have assembled is a “Dream Team” of professionals who have graciously agreed to donate their time and resources to bless couples we love.


    To help start his project, we provided the wardrobe for Daniel's first "Dream Project" photo shoot, featuring this too-adorable couple, Ryan and Louise.

    pictured above: Adele Coat by Pink Martini and I Love You Card by Rifle Paper Co.


    Their story: She's from Sweden. He's from America. In 2009, they met during her three-month internship in the states and fell head over heels. When it was time for her to leave, they agreed to continue dating long-distance. About a year after they met, Louise came back to visit Ryan in California and he proposed. After much back and forth discussion, they agreed to marry in Sweden. In May 2011, Ryan spent three weeks in Sweden, they had a small wedding with her family, and then four days later, they parted ways again.

    They spent months apart, waiting for their visa to be approved. As their one year anniversary approached, Louise flew back to California for a month and soon enough, she was packing her bags to permanently stay in the states with Ryan.


    Louise reflects:

    That was one year of being apart as married, and three years of maintaining a long-distance relationship halfway across the globe. It was a tough season in our lives, but just like Cheryl Cole sings, “If it’s worth having, it’s worth fighting for.”

    Ryan and Louise have a remarkable love story, and we're so happy we were able to work with Daniel (Snapmotive) and contribute to a shoot they deserve!


    If you are involved in the wedding industry and would like to join Daniel's "Dream Team", contact him at for details.



    Don't forget to browse our bridal Pinterest account too for even more wedding inspiration!

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